JR Complete Wellbeing: Simply Beef review

Name: JR Complete Wellbeing: Simply Beef
Brand: JR

82.1/100Outstanding

WetAdult

Flavour

Outstanding across all seven, and about as short as a tin label gets: named meat at 90%, then carrot and peas. Two Simply tins put the whole share on one animal; the rest split it between two. Protein converts to between 44.8% and 57.1% of dry matter.

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Our view

Likely to suit

Owners who want every food in the tin quantified
Dogs that have to stay on one animal, with Simply Beef and Simply Chicken
Grain-avoiding homes. Carrot and peas are the only plants
Rotation across poultry, red meat and game, all built the same way
Small eaters, with a 200g tin alongside the 400g
Dogs that never quite drink enough

Worth watching

Only the two Simply tins can anchor an elimination diet
Beef comes as meat and hearts, worth knowing for a dog sensitive to offal
No calories or calcium on the labels, so ask the maker if you already feed a mineral supplement

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

82.1/100Outstanding

Protein and processingOutstanding

Nutritional balanceOutstanding

TransparencyOutstanding

ValueOutstanding

The details

Dog fit

Listed for adults of every size. The label asks 500 grams a day for a 15kg dog on most recipes; if your dog has to stay on one animal, pick a Simply tin.

Food type

Wet

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Beef

The score, in context

Simply Beef 82.1
Venison 82.0
Rabbit 81.6
Simply Chicken 81.6
Turkey 81.6
Duck 81.5
Lamb 81.4

All seven Outstanding. Typical wet food: Excellent.

All seven land level with one another, and the figures show how little of each tin is anything other than meat and vegetable.

What's in it

Beef90%Declared as meat and hearts. Heart is lean working muscle, and rich in taurine.
Carrot8%Cooked carrot is easy to digest and brings beta carotene.
Peas2%A little fibre and plant protein, never bulk.
Vitamins and minerals

Vitamins D3 and E with iron, copper, manganese, zinc and iodine, every line with a figure; a brief panel, as the meat carries most of the micronutrition.

One of the two tins that keeps to a single animal.

Named ingredients

Beef (90% meat & hearts), Carrot (8%), Peas (2%), Vitamins & Minerals.

Against the range

Meat: Beef alone, 90%; Simply Chicken is the other single meat; the rest are pairs.
Fat, dry matter: 46.4%; By some way the richest tin.
Energy: 160 kcal per 100g, estimated; The most energy dense in the range.

The richest tin here, so portions run smallest.

Every tin is meat, carrot at 8%, peas at 2% and a short vitamin and mineral panel. The meat is either two named animals at 45% each or one at 90%, and every entry carries a percentage. No grain, gravy, thickener or category term appears.

Where beef is used it is declared as meat and hearts. Carbohydrate converts to between 0.0% and 9.3% of dry matter. No label declares calories or calcium.

Nutritional analysis

Declared analysis

Energy

159.5 kcal/100g

Estimated using Modified Atwater factors*

Protein

14%

Fat

13%

Fibre

1.5%

Ash

Moisture

72%

Dry weight

Protein

50%

Fat

46.4%

Fibre

5.4%

Ash

7.1%

Carbs

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

63.8%

Added water

Carbs

Veg

Other

19.2%

Pricing & size