

JR
JR Complete Wellbeing: Rabbit & Chicken review
Flavour
Outstanding across all seven, and about as short as a tin label gets: named meat at 90%, then carrot and peas. Two Simply tins put the whole share on one animal; the rest split it between two. Protein converts to between 44.8% and 57.1% of dry matter.
Our view
Likely to suit
- Owners who want every food in the tin quantified
- Dogs that have to stay on one animal, with Simply Beef and Simply Chicken
- Grain-avoiding homes. Carrot and peas are the only plants
- Rotation across poultry, red meat and game, all built the same way
- Small eaters, with a 200g tin alongside the 400g
- Dogs that never quite drink enough
Worth watching
- Only the two Simply tins can anchor an elimination diet
- Beef comes as meat and hearts, worth knowing for a dog sensitive to offal
- No calories or calcium on the labels, so ask the maker if you already feed a mineral supplement
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for adults of every size. The label asks 500 grams a day for a 15kg dog on most recipes; if your dog has to stay on one animal, pick a Simply tin.
Wet
Adult
Toy, Small, Medium, Large, Giant
Rabbit
The score, in context
- Simply Beef 82.1
- Venison 82.0
- Rabbit 81.6
- Simply Chicken 81.6
- Turkey 81.6
- Duck 81.5
- Lamb 81.4
All seven Outstanding. Typical wet food: Excellent.
All seven land level with one another, and the figures show how little of each tin is anything other than meat and vegetable.
What's in it
- Rabbit45%Rare enough on dog food labels to count as a novel protein.
- Chicken45%
- Carrot8%Cooked carrot is easy to digest and brings beta carotene.
- Peas2%A little fibre and plant protein, never bulk.
- Vitamins and minerals
Vitamins D3 and E with iron, copper, manganese, zinc and iodine, every line with a figure; a brief panel, as the meat carries most of the micronutrition.
Named ingredients
Against the range
- Meat
- Rabbit and chicken
- Rabbit appears on no other tin.
- Protein, dry matter
- 57.1%
- 44.8% to 57.1% across the range.
- Fat, dry matter
- 25.0%
- Among the leanest.
A meat many dogs have never met, paired with a familiar one.
Every tin is meat, carrot at 8%, peas at 2% and a short vitamin and mineral panel. The meat is either two named animals at 45% each or one at 90%, and every entry carries a percentage. No grain, gravy, thickener or category term appears.
Where beef is used it is declared as meat and hearts. Carbohydrate converts to between 0.0% and 9.3% of dry matter. No label declares calories or calcium.
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
16%
7%
1.5%
2%
72%
Dry weight
57.1%
25%
5.4%
7.1%
5.4%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
45%
27%
2%
8%
18%
Pricing & size
- Price per kilo
- £9.69 (RRP)
- Pack
- 200 g tin (1, 3, 6, 15 packs), 400 g tin (1, 3, 6, 12 packs)
- A 15kg dog eats (our estimate)
- 455 to 555 g a day, 505 in the middle
- Cost per day, 15kg dog
- £4.89
Premium end of the market for a wet food, and the value holds up for a tin this meat-led.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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