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Imby Plant-Based – —

Imby

Imby Plant-Based review

40.9/100Average
DryAdult

Imby Plant-Based is exactly what the name says, a complete dry food with no animal ingredient on the list at all. Sweet potato leads, with naked oats and white rice behind it. The protein is assembled from peas, a vegetable protein extract, pea protein and potato protein, and taurine is dosed at 1,500 mg/kg because a meat-free bowl cannot supply it the usual way. Our scoring finishes it in our Average band, which is the method reading the absence of meat rather than a judgement on how carefully the recipe is put together.

Where to buy: coming soon
Live retailer pricing is coming soon. Once we have prices from UK retailers, the best price, cost per day and where to buy will appear here.

Our view

Likely to suit

Feeding a dog without meat raises questions about completeness before flavour, and most of them get an answer on this label.

  • Households feeding their dog a meat-free diet, by choice or by conviction
  • Dogs who have reacted to one animal protein after another, since this recipe holds none at all
  • Owners who want the amino acid gaps covered in print, with taurine declared at 1,500 mg/kg
  • Dogs of any build, with toy through to giant all named on the label
  • Dogs whose gut does better with a prebiotic, since chicory and MOS are both on the list

Worth watching

A meat-free bowl needs reading carefully, and this label has a few passages that repay the effort.

  • The vegetable protein extract never names its plant, and soya is one of the usual candidates, so a dog that reacts to soya is left guessing
  • Shellfish and animal cartilage are the usual origins of glucosamine hydrochloride and chondroitin sulphate, and this label names no source, a question for the maker if a wholly plant bowl is the aim
  • Carbohydrate is estimated at 47.8% of dry matter, so this is a starch-forward recipe by construction
  • Talk a move to a plant diet through with your vet first, and especially so if your dog is young or pregnant, or works hard

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
40.9/100Average
Protein and processingPoor
Nutritional balanceAverage
TransparencyExcellent
ValueAverage

The Details

Dog fit

Feeding a dog without meat raises questions about completeness before flavour, and most of them get an answer on this label. A meat-free bowl needs reading carefully, and this label has a few passages that repay the effort.

Food type

Dry

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

The score, in context

Our scoring finishes this in our Average band, and the reason is simple enough to state. A large part of what we measure is named animal content, and this recipe contains none of it by design. Read the pillars instead and the picture opens out. Transparency reads Excellent, while nutritional balance is Average and protein and processing Poor. The label declares its vitamins and minerals in full, doses taurine at 1,500 mg/kg, and prints a percentage against everything from the herbs to the joint supplements. The typical adult dry food finishes one step up in our Good band, and almost the whole of that gap is meat. If a meat-free bowl is what you are looking for, the band is describing how we measure. It says little about this food.

What's in it

Ingredients, as declared: Sweet potato, Naked oats, white rice, peas, vegetable protein extract, pea protein, pumpkin, olive oil, rapeseed oil, beet pulp, minerals, brewer's yeast, potato protein, yeast extract, chicory, MOS (mannan oligosaccharides), thyme (0.1%) marjoram (0.1%), oregano (0.1%), parsley (0.1%), sage (0.1%), nettle (0.1%), broccoli (0.05%), spinach (0.05%), tomatoes (0.05%), cranberries (0.05%), blueberries (0.05%), glucosamine hydrochloride (0.01%), chondroitin sulphate (0.01%)

Named ingredients

Sweet potato, Naked oats, white rice, peas, vegetable protein extract, pea protein, pumpkin, olive oil, rapeseed oil, beet pulp, minerals, brewer's yeast, potato protein, yeast extract, chicory, MOS (mannan oligosaccharides), thyme (0.1%) marjoram (0.1%), oregano (0.1%), parsley (0.1%), sage (0.1%), nettle (0.1%), broccoli (0.05%), spinach (0.05%), tomatoes (0.05%), cranberries (0.05%), blueberries (0.05%), glucosamine hydrochloride (0.01%), chondroitin sulphate (0.01%)

Nutritional additives

Vitamin A 20,000 IU/kg, vitamin D3 2,000 IU/kg, vitamin E 400 mg/kg, vitamin C 200 mg/kg, taurine 1,500 mg/kg, iron (3b103, 3b107) 50 mg/kg, copper (3b405, 3b406) 10 mg/kg, zinc (3b605, 3b612) 60 mg/kg, manganese (3b503, 3b505) 40 mg/kg, iodine (3b202) 1.5 mg/kg, selenium (3b801) 0.2 mg/kg, tocopherol extract from vegetable oil (1b306(i)

Ingredient notes

Sweet potato leads, which is a good start for a plant recipe. It carries more fibre and far more vitamin A than an ordinary potato and is generally regarded as one of the better carbohydrate sources available to a kibble. Naked oats and white rice follow, then peas. Protein converts to 26.4% of dry matter, respectable for a food with no meat in it. Carbohydrate is estimated at 47.8%, against the 46.2% typical of adult dry food.

We would like the vegetable protein extract named. Neither the plant nor the extraction method appears on the label, and soya, maize and wheat are the usual sources. It is not a reason to walk past the bag. For a dog with a known soya problem it is the one line on the label you cannot check, so it is worth a question to the maker.

Pea protein and potato protein sit further down doing the same job of lifting the protein figure. Both are by-products of processing rather than whole foods, and plant proteins are less complete in their amino acids than animal ones, which is precisely why the taurine dose matters here. Most dogs make their own taurine. On a meat-free diet a declared supply is the reassurance you want.

Olive oil and rapeseed oil supply the fat, both sound choices, olive oil bringing antioxidants and vitamin E with it. Neither is a strong omega 3 source in the way linseed or fish oil would be, so a dog whose coat needs help may benefit from a top-up alongside the food.

The digestive side is well covered. Beet pulp brings soluble and insoluble fibre, brewer's yeast and yeast extract add B vitamins and savour, and chicory and MOS work as a prebiotic pair aimed at the useful bacteria further down. Fibre lands at 4.4% of dry matter.

The closing tail runs six herbs at 0.1% each and five fruits and vegetables at 0.05%, with glucosamine hydrochloride and chondroitin sulphate at 0.01%. Those figures are printed, not hidden, which is the label telling you how much weight to give them. Calcium works out at 1.1% of dry matter, vitamin E is dosed at 400 mg and vitamin C at 200 mg per kilo.

Price and value

£6.99 a kilo, sold in 1.5kg and 5kg bags.

As a rough guide, a 15kg adult dog in moderate condition eats around 248 grams a day, based on about 840 kcal a day (110 × bodyweight^0.75, the standard maintenance estimate). That comes to £1.74 a day.

Nutritional analysis

Declared analysis

Energy
338.2 kcal/100g

Estimated using Modified Atwater factors*

Protein

24%

Fat

12%

Fibre

4%

Ash

7.5%

Moisture

9%

Dry weight

Protein

26.4%

Fat

13.2%

Fibre

4.4%

Ash

8.2%

Carbs

47.8%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Carbs

91.6%

Veg

5.9%

Oils

1.5%

Other

1%

Pricing & size
Pack size
1.5 kg or 5 kg - Vetsend stocks 1.5 kg and 5 kg
Retailer pricing
Coming soon

Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026