Imby

Imby Plant-Based review

Name: Imby Plant-Based
Brand: Imby

40.9/100Average

DryAdult

A plant-based kibble that finishes in our Average band, almost entirely because it contains no meat. Read the pillars and the picture opens out: transparency is Excellent, the vitamins and minerals are declared in full, and taurine is dosed at 1,500 mg/kg. Sweet potato leads, with naked oats and white rice behind.

Where to buy: coming soon

Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

Households feeding their dog a meat-free diet
Dogs that have reacted to one animal protein after another
Owners who want the amino acid gaps covered in print
Any build, from toy to giant
A gut that does better with a prebiotic. Chicory and MOS are both listed

Worth watching

The vegetable protein extract never names its plant, which leaves a soya-sensitive dog guessing
No source given for the glucosamine and chondroitin, which usually come from shellfish and cartilage
A starch-forward recipe, with carbohydrate estimated at 47.8% of dry matter

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

40.9/100Average

Protein and processingPoor

Nutritional balanceAverage

TransparencyExcellent

ValueAverage

The details

Dog fit

Listed for adults of every size. If the bowl must be wholly plant, ask Imby where the glucosamine and chondroitin come from.

Food type

Dry

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

The score, in context

Imby Plant-Based 40.9

All one Average. Typical dry food: Good.

The band reflects how we measure: much of our scoring is named animal content, and this recipe has none by design.

What's in it

Sweet potatoA good lead for a plant recipe, with more fibre and far more vitamin A than ordinary potato.
Naked oats, white rice, peas
Vegetable protein extractThe plant is not named. Soya, maize and wheat are the usual sources.
Pea proteinA processing by-product that lifts the protein figure.
Pumpkin, olive oil, rapeseed oilSound fats, though neither oil is a strong omega 3 source.
Beet pulp, mineralsSoluble and insoluble fibre from the beet.
Brewer's yeast, potato protein, yeast extractB vitamins and savour, and more plant protein.
Chicory, MOSA prebiotic pair.
Thyme, marjoram, oregano, parsley, sage, nettle; broccoli, spinach, tomatoes, cranberries, blueberries0.1% each, then 0.05% each
Glucosamine hydrochloride, chondroitin sulphate0.01% eachPrinted small, which tells you how much weight to give them. No source named.

Taurine at 1,500 mg/kg with vitamins A, D3, E and C and iron, copper, zinc, manganese, iodine and selenium, all declared in full.

Named ingredients

Sweet potato, Naked oats, white rice, peas, vegetable protein extract, pea protein, pumpkin, olive oil, rapeseed oil, beet pulp, minerals, brewer's yeast, potato protein, yeast extract, chicory, MOS (mannan oligosaccharides), thyme (0.1%) marjoram (0.1%), oregano (0.1%), parsley (0.1%), sage (0.1%), nettle (0.1%), broccoli (0.05%), spinach (0.05%), tomatoes (0.05%), cranberries (0.05%), blueberries (0.05%), glucosamine hydrochloride (0.01%), chondroitin sulphate (0.01%)

Against the range

One complete dry food with no animal ingredient on the list. Protein is built from peas, a vegetable protein extract, pea protein and potato protein, and taurine is dosed because a meat-free bowl cannot supply it the usual way.

Nutritional analysis

Declared analysis

Energy

338.2 kcal/100g

Estimated using Modified Atwater factors*

Protein

24%

Fat

12%

Fibre

Ash

7.5%

Moisture

Dry weight

Protein

26.4%

Fat

13.2%

Fibre

4.4%

Ash

8.2%

Carbs

47.8%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Carbs

91.6%

Veg

5.9%

Oils

1.5%

Other

Pricing & size