

Imby
Imby Gastrointestinal review
A grain-free kibble that puts insect at 33% and turns the rest of the label over to digestion. It lands in our Good band. The fibre is generous on purpose, and a careful reader will find nothing on the list to mind.
Our view
Likely to suit
- Easily unsettled digestion, with FOS at 0.7% and beet pulp working together
- A careful food trial, insect being the one animal protein on the list
- Dogs kept away from grain
- Older dogs feeling their joints, glucosamine and chondroitin each at 200 mg/kg
- A protein your dog has almost certainly never met
Worth watching
- Insect is new to most bowls, so a set-in-their-ways eater wants a slow changeover
- Glucosamine and chondroitin usually come from shellfish and cartilage, worth raising with the vet on a trial
- Carbohydrate at an estimated 44.5% of dry matter, a fair share from plants
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for adults of every size. The energy figure is our estimate, so treat the feeding guide as a starting point and let the waistline fine-tune it.
Dry
Adult
Toy, Small, Medium, Large, Giant
The score, in context
- Imby Gastrointestinal 58.9
All one Good. Typical dry food: Good.
Potato, pea and their refined proteins behind the insect hold it in the middle, and an unusually forthcoming label keeps anything from dragging it lower.
What's in it
- Dehydrated insect33%Already dry, so the figure is close to what ends up in the kibble. The species is not named.
- Dehydrated potato, potato starch, dehydrated peasThe binding.
- Pea protein, sweet potatoPlant protein reads as support, not a second meat.
- Cellulose, dehydrated beet pulp, yeastBulk without calories, and both kinds of fibre. Crude fibre lands at 6.6% of dry matter.
- Minerals, potato protein
- Sunflower oil, flaxseedNo fish oil, so the recipe is fish free.
- Fructooligosaccharides0.7%Food for the good bacteria lower down.
- Spirulina, Yucca schidigera extract0.4%, 0.2%Yucca for softening stool odour.
- Choline chloride, glucosamine, chondroitin200 mg/kg each joint compound
Vitamins A, D3 and E, taurine, and every trace mineral dosed, as sulphates and oxides, the ordinary form.
Named ingredients
Against the range
Dehydrated insect at 33% is the only animal protein. Potato, sweet potato and peas carry the starch with no cereal, beet pulp, cellulose and yeast give the fibre, and the prebiotic, joint pair and trace minerals all have printed doses.
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
25%
12.5%
6%
7%
9%
Dry weight
27.5%
13.7%
6.6%
7.7%
44.5%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
33%
62.9%
0.4%
0.2%
3.5%
Pricing & size
- Price per kilo
- £7.50 (RRP)
- Pack
- 4 kg - Vetsend stocks 4 kg
- A 15kg dog eats (our estimate)
- 220 to 270 g a day, 245 in the middle
- Cost per day, 15kg dog
- £1.84
Premium end of the market for a dry food, and you pay more than the analysis alone would justify.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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