Imby

Imby Insect-Based Adult Maxi review

Name: Imby Insect-Based Adult Maxi
Brand: Imby

45.6/100Average

DryAdult

A large-breed kibble that swaps the usual chicken or lamb for insect, declared at 12% and split into protein and oil. The label is unusually forthcoming, with calcium printed at 0.99% of dry matter and a percentage against every herb and berry. With oats, peas and rice doing most of the work, it finishes in our Average band.

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Our view

Likely to suit

Owners who have been curious about insect and want it in a big dog's kibble
Large-breed adults, the size it is built for
Dogs that react to the everyday meats, as insect does all the animal protein work
Cutting farmed animal content without going meat free
Owners who like a fully dosed label, taurine at 1500 mg/kg among it

Worth watching

Maize gluten, a cereal protein some sensitive dogs handle less easily
Insect at 12% leaves much of the protein work to oats, peas, rice and pea protein
Carbohydrate at an estimated 46.7% of dry matter, so grain-inclusive, not meat-dense

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

45.6/100Average

Protein and processingPoor

Nutritional balanceAverage

TransparencyOutstanding

ValueAverage

The details

Dog fit

Listed for large-breed adults. Treat the feeding amount as an opening position and adjust by your dog's waistline over the first bag.

Food type

Dry

Life stage

Adult

Breed size

Large

The score, in context

Imby Insect-Based Adult Maxi 45.6

All one Average. Typical dry food: Good.

With insect at 12%, most of the bowl is cereal and pulse, and that arithmetic sets the band; what the label does well is tell you things.

What's in it

Insect: dried insect protein, insect oil12% (9%, 3%)Dried protein has no water to lose, so the 9% counts in full. The insect species is not named.
Naked oatsThe hull-less oat, easy to digest once cooked.
Sweet potatoRicher in fibre and vitamin A than ordinary potato.
Green peas, white rice
Maize glutenLifts the protein figure cheaply; below the main carbohydrates, so not carrying the recipe.
Canola oil, olive oilOlive oil is a good inclusion for coat and heart.
Pea protein, dried brewer's yeast
Dried beet pulp, dried pumpkin, minerals, chicory, MOSFibre, with chicory and MOS as the prebiotic pair.
Thyme, marjoram, oregano, parsley, sage, nettle, broccoli, spinach, tomatoes, cranberries, blueberries0.1% down to 0.05%Seasoning; the recipe leans on none of it.
Glucosamine hydrochloride, chondroitin sulphate0.01% eachA light touch, well below a dedicated joint food.

Generous vitamins, E at 400 mg and C at 200 mg per kilo, taurine at 1500 mg/kg and every trace mineral dosed with its additive code.

Named ingredients

Insect 12% (dried insect protein 9%, insect oil 3%), Naked oats, sweet potato, green peas, white rice, maize gluten, canola oil, pea protein, dried brewer's yeast, dried beet pulp, dried pumpkin, minerals, olive oil, dried chicory, MOS (mannan-oligosaccharides), dried thyme (0.1%), dried marjoram (0.1%), dried oregano (0.1%), dried parsley (0.1%), dried sage (0.1%), dried nettle (0.1%), dried broccoli (0.05%), dried spinach (0.05%), dried tomatoes (0.05%), dried cranberries (0.05%), dried blueberries (0.05%), glucosamine hydrochloride (0.01%), chondroitin sulfate (0.01%).

Against the range

Nutritional analysis

Declared analysis

Energy

346.8 kcal/100g

Estimated using Modified Atwater factors*

Protein

25%

Fat

13%

Fibre

Ash

7.5%

Moisture

Dry weight

Protein

27.5%

Fat

14.3%

Fibre

3.3%

Ash

8.2%

Carbs

46.7%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

12%

Carbs

83.6%

Veg

0.8%

Oils

Other

1.7%

Pricing & size