

Imby
Imby Insect-Based Adult Medium review
An ordinary-looking kibble with one unusual ingredient, sitting in our Good band. Insect is declared at 16%, split into 12% dried insect protein and 4% insect oil, and no other animal appears. That makes it a real option for a dog that has run out of road with the usual meats.
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Our view
Likely to suit
- Medium-breed adults, the dogs it is shaped and balanced around
- Dogs that have run through chicken, beef and lamb
- Owners cutting farmed meat without leaving animal protein behind
- Busier medium dogs, with fat at 16.5% of dry matter
- A digestion that likes a prebiotic: chicory and MOS are both listed
Worth watching
- Maize gluten partway down, which some sensitive dogs handle less comfortably
- Oats, peas, rice and pea protein still supply a good share of the protein
- Joint supplements at 0.01% each, a nod and not a formula
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for medium-breed adults. The energy figure is our estimate, so portion by eye for the first few weeks.
Dry
Adult
Medium
The score, in context
- Imby Insect-Based Adult Medium 54.6
All one Good. Typical dry food: Good.
How much of the bowl is plant keeps it level with the typical dry food, though an open label lifts transparency to Outstanding.
What's in it
- Insect: dried insect protein, insect oil16% (12% and 4%)The only animal protein. The dried protein reaches the kibble unchanged.
- Naked oatsA hull-less oat that cooks down easily.
- Sweet potatoes, green peas, white riceSweet potato brings more fibre and vitamin A than a standard potato.
- Maize glutenRaises the protein figure, but dogs handle it less comfortably than animal protein.
- Rapeseed oil, olive oil
- Dried beet pulp, dried pumpkin, dried brewer's yeastFibre, and B vitamins from the yeast.
- Pea protein, minerals
- Dried chicory, MOSA prebiotic pair.
- Thyme, marjoram, oregano, parsley, sage, nettle, broccoli, spinach, tomatoes, cranberries, blueberries0.1% down to 0.05%Printing the figures is the label admitting none of these does heavy lifting.
- Glucosamine hydrochloride, chondroitin sulphate0.01% each
Taurine at 1500 mg/kg, vitamins A, D3, E and C, and iron, copper, zinc, manganese, iodine and selenium, each dosed per kilo.
Maize gluten makes this one to check if your dog has a record of cereal sensitivity.
Named ingredients
Against the range
One insect-led kibble for medium adults, with insect the only animal protein and oats, sweet potatoes, peas and rice making up the body. Every herb, vegetable and berry in the tail carries its percentage.
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
26%
15%
3%
7.5%
9%
Dry weight
28.6%
16.5%
3.3%
8.2%
43.4%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
16%
79.8%
0.6%
1.9%
1.7%
Pricing & size
- Price per kilo
- £7.34 (RRP)
- Pack
- 1.5 kg or 5 kg - Vetsend stocks 1.5 kg and 5 kg
- A 15kg dog eats (our estimate)
- 200 to 245 g a day, 225 in the middle
- Cost per day, 15kg dog
- £1.65
Premium end of the market for a dry food, and you pay a little more than the analysis alone would earn.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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