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Imby Insect-Based Adult Medium – —

Imby

Imby Insect-Based Adult Medium review

54.6/100Good
DryAdult

An ordinary-looking kibble with one unusual ingredient, sitting in our Good band. Insect is declared at 16%, split into 12% dried insect protein and 4% insect oil, and no other animal appears. That makes it a real option for a dog that has run out of road with the usual meats.

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Our view

Likely to suit

  • Medium-breed adults, the dogs it is shaped and balanced around
  • Dogs that have run through chicken, beef and lamb
  • Owners cutting farmed meat without leaving animal protein behind
  • Busier medium dogs, with fat at 16.5% of dry matter
  • A digestion that likes a prebiotic: chicory and MOS are both listed

Worth watching

  • Maize gluten partway down, which some sensitive dogs handle less comfortably
  • Oats, peas, rice and pea protein still supply a good share of the protein
  • Joint supplements at 0.01% each, a nod and not a formula

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
54.6/100Good
Protein and processingAverage
Nutritional balanceAverage
TransparencyOutstanding
ValueGood

The details

Dog fit

Listed for medium-breed adults. The energy figure is our estimate, so portion by eye for the first few weeks.

Food type

Dry

Life stage

Adult

Breed size

Medium

The score, in context
  1. Imby Insect-Based Adult Medium 54.6

All one Good. Typical dry food: Good.

How much of the bowl is plant keeps it level with the typical dry food, though an open label lifts transparency to Outstanding.

What's in it
  • Insect: dried insect protein, insect oil16% (12% and 4%)The only animal protein. The dried protein reaches the kibble unchanged.
  • Naked oatsA hull-less oat that cooks down easily.
  • Sweet potatoes, green peas, white riceSweet potato brings more fibre and vitamin A than a standard potato.
  • Maize glutenRaises the protein figure, but dogs handle it less comfortably than animal protein.
  • Rapeseed oil, olive oil
  • Dried beet pulp, dried pumpkin, dried brewer's yeastFibre, and B vitamins from the yeast.
  • Pea protein, minerals
  • Dried chicory, MOSA prebiotic pair.
  • Thyme, marjoram, oregano, parsley, sage, nettle, broccoli, spinach, tomatoes, cranberries, blueberries0.1% down to 0.05%Printing the figures is the label admitting none of these does heavy lifting.
  • Glucosamine hydrochloride, chondroitin sulphate0.01% each

Taurine at 1500 mg/kg, vitamins A, D3, E and C, and iron, copper, zinc, manganese, iodine and selenium, each dosed per kilo.

Maize gluten makes this one to check if your dog has a record of cereal sensitivity.

Named ingredients

Insect 16% (dried insect protein 12%, insect oil 4%), naked oats, sweet potatoes, green peas, white rice, maize gluten, rapeseed oil, dried beet pulp, dried brewer's yeast, pea protein, minerals, dried pumpkin, olive oil, dried chicory, MOS (mannan-oligosaccharides), dried thyme (0.1%), dried marjoram (0.1%), dried oregano (0.1%), dried parsley (0.1%), dried sage (0.1%), dried nettle (0.1%), dried broccoli (0.05%), dried spinach (0.05%), dried tomatoes (0.05%), dried cranberries (0.05%), dried blueberries (0.05%), glucosamine hydrochloride (0.01%), chondroitin sulfate (0.01%).
Against the range

One insect-led kibble for medium adults, with insect the only animal protein and oats, sweet potatoes, peas and rice making up the body. Every herb, vegetable and berry in the tail carries its percentage.

Nutritional analysis

Declared analysis

Energy
356.8 kcal/100g

Estimated using Modified Atwater factors*

Protein

26%

Fat

15%

Fibre

3%

Ash

7.5%

Moisture

9%

Dry weight

Protein

28.6%

Fat

16.5%

Fibre

3.3%

Ash

8.2%

Carbs

43.4%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

16%

Carbs

79.8%

Veg

0.6%

Oils

1.9%

Other

1.7%

Pricing & size
Price per kilo
£7.34 (RRP)
Pack
1.5 kg or 5 kg - Vetsend stocks 1.5 kg and 5 kg
A 15kg dog eats (our estimate)
200 to 245 g a day, 225 in the middle
Cost per day, 15kg dog
£1.65

Premium end of the market for a dry food, and you pay a little more than the analysis alone would earn.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026