

Imby
Imby Insect-Based Puppy review
Imby Insect-Based Puppy is a growth kibble built on insect protein, and insect is the only animal source anywhere on the label. It makes up 25% of the recipe, split between dried insect protein at 19% and insect oil at 6%, with sweet potato, hulless oats and white rice carrying the starch. Calcium converts to 1.1% of dry matter, inside the range growing bones work to, and the recipe sits in our Good band.
Our view
Likely to suit
If the usual meats have already let your puppy down, a genuinely different protein is worth a look.
- Puppies on a novel protein plan, since insect is the only animal source from the protein right through to the oil
- Large and giant breed puppies, whose growth has room for the calcium this recipe converts to at 1.1% of dry matter
- Households choosing insect protein for its lighter environmental footprint
- Owners who like a named prebiotic, with MOS and dried chicory both printed on the list
Worth watching
Three entries here are worth a close read before you commit.
- Maize gluten turns up halfway down the list, so a plant is supplying some of the protein here
- Hulless oats and white rice both feature, so the bag cannot serve a grain free household
- Glucosamine hydrochloride and chondroitin sulfate appear at 0.01% each, closer to a nod than a joint dose
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe Details
Dog fit
If the usual meats have already let your puppy down, a genuinely different protein is worth a look. Three entries here are worth a close read before you commit.
Dry
Puppy
Toy, Small, Medium, Large, Giant
The score, in context
Our Good band is where this recipe settles, level with the typical puppy dry food. Transparency reads Outstanding, helped by percentages that keep appearing well down the list, with nutritional balance Good and the other two pillars Average. Protein converts to 30.8% of dry matter and carbohydrate to an estimated 37.9%, a shade under the 39.0% typical, so the starch load is ordinary for a kibble rather than light.
What's in it
Ingredients, as declared: Insect 25% (dried insect protein 19%, insect oil 6%), sweet potato, hulless oats, white rice, green peas, maize gluten, rapeseed oil, dried beet pulp, minerals, dried brewer's yeast, pea protein, dried chicory, MOS (mannan-oligosaccharides), dried thyme (0.1%), dried marjoram (0.1%), dried oregano (0.1%), dried parsley (0.1%), dried sage (0.1%), dried nettle (0.1%), dried broccoli (0.1%), dried spinach (0.1%), dried tomatoes (0.1%), dried cranberries (0.05%), dried blueberries (0.05%), glucosamine hydrochloride (0.01%), chondroitin sulfate (0.01%).
Named ingredients
Nutritional additives
Vitamin A 20,000IU/kg, Vitamin D3 2,000IU/kg, Vitamin E 400 mg/kg, Vitamin C 200 mg/kg, taurine 1,500 mg/kg, iron (3b103, 3b107) 50 mg/kg, copper (3b405, 3b406) 10 mg/kg, zinc (3b605, 3b612) 60 mg/kg, manganese (3b503, 3b505) 40 mg/kg, iodine (3b202) 1.5 mg/kg, selenium (3b801) 0.2 mg/kg, tocopherol extracts from vegetable oils (1b306(i)).
Ingredient notes
The insect content is declared at 25% and then broken down, which is more than many novel protein foods bother to do: dried insect protein at 19% and insect oil at 6%. Dried protein arrives without its water, so the share printed is close to the share that reaches the kibble. Declared protein of 28.0% converts to 30.8% of dry matter.
What makes this recipe genuinely useful for an exclusion diet is what is absent. Insect is genuinely the sole animal ingredient in the bag, because the list carries no animal fat, no hydrolysate and no fish oil. That is rare enough to be worth stating plainly.
Sweet potato, hulless oats, white rice and green peas share the carbohydrate work. Oats are among the gentler grains for a puppy gut, and whole peas bring a useful spread of nutrients of their own. The maize gluten and pea protein behind them are plant proteins, and they help the analysis along.
Rapeseed oil supplies the added fat, a well-regarded plant oil in dog food, and dried brewer's yeast brings a natural run of B vitamins with it. The prebiotic pairing is dried chicory and MOS. Both work on the large intestine, feeding the bacteria that live there and not the pup itself.
At the tail of the list sits a herb and berry garden. Thyme, marjoram, oregano, parsley, sage and nettle come in at 0.1% each, with broccoli, spinach and tomatoes at the same level, and cranberries and blueberries at 0.05%. Take these as seasoning; the recipe stands on its insect protein.
Calcium converts to 1.1% of dry matter, inside the range growth needs. The maker lists the bag from toy right up to giant. Ash at 8.8% of dry matter backs that up as a properly mineralised growth food. Energy of 372 kcal per 100g is our estimate rather than a declaration, and it lands just below the 376 kcal typical.
Price and value
£11.67 a kilo, sold in 1.5kg bags.
A puppy has no single daily amount to quote. Feeding a four month old and feeding a ten month old are two different jobs. The bag's chart is the starting point, and your pup's condition decides the final scoop.
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
28%
18%
2.5%
8%
9%
Dry weight
30.8%
19.8%
2.7%
8.8%
37.9%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
25%
71%
0.6%
1.6%
1.8%
Pricing & size
- Pack size
- 1.5 kg - Vetsend stocks 1.5 kg
- Retailer pricing
- Coming soon
Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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