

Imby
Imby Insect-Based Senior review
Imby Insect-Based Senior is the gentlest recipe in the range and much the most plant-led. Naked oats, sweet potato, garden peas and white rice occupy the top of the list, and insect appears further down at 3%. Fat is held to 11.0% of dry matter for a dog no longer running everywhere. The joint supplements are doubled against the adult recipes. It lands in our Average band, and the reason is the small amount of animal protein on the label. Nothing is hidden in the small print.
Our view
Likely to suit
For an older dog winding down the daily mileage, a lighter bowl is often exactly the right answer.
- Older dogs slowing down, with fat held to 11.0% of dry matter
- Households keen to take farmed meat out of the bowl almost entirely, with insect the one animal protein on the list and only 3% of it
- Senior dogs feeling stiff in the mornings, with glucosamine and chondroitin at 0.02% each, double the level in the adult recipes
- Dogs that do better with a little more fibre, at 4.4% of dry matter
- Homes with a big older dog or a small one, since toy through to giant is covered on the label
Worth watching
This one asks for a clear head about what it is and what it is not.
- Almost all the protein here comes from oats, peas, maize gluten and pea protein, which do not match animal protein for digestibility
- Carbohydrate is estimated at 51.6% of dry matter, high even for a dry food
- Maize gluten appears high up the list, and some sensitive dogs do less well on it
- The insect content is a garnish at 3% rather than the foundation the range name might suggest
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe Details
Dog fit
For an older dog winding down the daily mileage, a lighter bowl is often exactly the right answer. This one asks for a clear head about what it is and what it is not.
Dry
Adult, Senior
Toy, Small, Medium, Large, Giant
The score, in context
The Average band is where our scoring puts this recipe, and it is worth being plain about why. Our reading rewards animal protein, insect at 3% is a flourish rather than a foundation, and protein and processing comes out Poor as a result, with nutritional balance Average. Carbohydrate at an estimated 51.6% of dry matter against the 46.2% typical of adult dry food pushes in the same direction. That is a description of a plant-forward senior recipe, not a warning about it. The food is complete, taurine is dosed at 1500 mg/kg, calcium lands at 0.99% of dry matter, and transparency reads Excellent with declared percentages down most of the list. For an older dog already doing well on very little meat, it does the job it was written to do.
What's in it
Ingredients, as declared: Naked oats, sweet potato, garden peas, white rice, maize gluten, pea protein, dried pumpkin, canola oil, olive oil, insects 3% (dried insect protein 2%, insect oil 1%), dried brewer's yeast, minerals, dried beet pulp, dried chicory, MOS (mannan-oligosaccharides), dried thyme (0.1%), dried marjoram (0.1%), dried oregano (0.1%), dried parsley (0.1%), dried sage (0.1%), dried nettle (0.1%), dried broccoli (0.05%), dried spinach (0.05%), dried tomatoes (0.05%), dried cranberries (0.05%), dried blueberries (0.05%), glucosamine hydrochloride (0.02%), chondroitin sulfate (0.02%).
Named ingredients
Nutritional additives
Vitamin A 20,000IU/kg, vitamin D3 2,000IU/kg, vitamin E 400 mg/kg, vitamin C 200 mg/kg, taurine 1500 mg/kg, iron (3b103, 3b107) 50 mg/kg, copper (3b405, 3b406) 10 mg/kg, zinc (3b605, 3b612) 60 mg/kg, manganese (3b503, 3b505) 40 mg/kg, iodine (3b202) 1.5 mg/kg, selenium (3b801) 0.2 mg/kg, tocopherol extract from vegetable oil (1b306(i)).
Ingredient notes
Naked oats lead, and that ordering is most of the story. Insect appears tenth on the list at 3%, split into 2% dried insect protein and 1% insect oil, which puts it there for character alone. Protein still converts to 25.3% of dry matter, and the plants are supplying most of it.
Sweet potato, garden peas and white rice fill out the base, with dried pumpkin behind them. That is a reasonable set of carbohydrate sources, sweet potato in particular being one of the better ones a kibble can use, and whole peas bring antioxidants and fibre along with their protein.
Maize gluten and pea protein do the work of lifting the protein figure. Keep an eye on the maize gluten. Maize processing throws it off as a by-product, and dogs digest it less comfortably than animal protein. Pea protein is a milder version of the same idea. Neither is unusual in a plant-forward food, and both are the reason the protein reads lower in quality than the raw percentage suggests.
The smaller entries are where the senior thinking lives. Fat is deliberately restrained at 11.0% of dry matter, and fibre is lifted to 4.4% with dried beet pulp behind it. The joint pair is doubled against the adult recipes, glucosamine hydrochloride and chondroitin sulphate at 0.02% each. Taurine is dosed at 1500 mg/kg, which is the entry an ageing heart appreciates most.
Canola and olive oils supply the fat, dried brewer's yeast the B vitamins, and chicory and MOS the prebiotic side. The long closing tail of herbs at 0.1% and vegetables and berries at 0.05% is seasoning, printed honestly enough that you can see how little of it there is.
Price and value
£7.34 a kilo, in bags of 1.5kg and 5kg.
Taking a 15kg adult dog in moderate condition as the yardstick, that is about 255 grams a day at roughly 840 kcal a day (110 × bodyweight^0.75, the standard maintenance estimate), or £1.87 a day. An older dog moving less may well need less again.
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
23%
10%
4%
7%
9%
Dry weight
25.3%
11%
4.4%
7.7%
51.6%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
3%
92.3%
1.9%
1.4%
1.3%
Pricing & size
- Pack size
- 1.5 kg or 5 kg - Vetsend stocks 1.5 kg and 5 kg
- Retailer pricing
- Coming soon
Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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