Hownd

Hownd Plant Powered Superfood Wet: Fresh Blueberry review

Name: Hownd Plant Powered Superfood Wet: Fresh Blueberry
Brand: Hownd

44.5/100Average

WetAdult

Flavour

A meat-free can that makes no secret of it, in papaya, blueberry and quinoa, all three in our Average band. Pumpkin and legumes carry the meal. The amino acids a dog would normally take from meat are supplemented in print, which makes this a carefully assembled plant-based bowl.

Where to buy: coming soon

Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

Households feeding without meat
Dogs that have reacted to several meats; no chicken, beef or fish to work around
Taurine and DL-methionine printed with doses
Toy breeds to giants on the same can
Dogs that drink too little, as about three quarters of every serving is moisture
Rotation on one construction

Worth watching

All the protein is plant protein, which gives a dog less usable amino acid, so ask your vet before it becomes the whole diet
Oat flakes on every label
Carbohydrate at 42.6% to 44.8% of dry matter against 15.8% for typical adult wet food
A dog used to a meaty smell may need a slower changeover

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

44.5/100Average

Protein and processingPoor

Nutritional balanceAverage

TransparencyOutstanding

ValueAverage

The details

Dog fit

Listed for adult dogs of every size. The label's guide for a dog of 11 to 24kg runs from 625 to 1140 grams a day, so a can goes quickly with a bigger dog.

Food type

Wet

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

The score, in context

Fresh Blueberry 44.5
Hearty Quinoa 44.4
Fragrant Papaya 42.5

All three Average. Typical wet food: Excellent.

A deliberately meat-free recipe has none of what our scoring rewards, so read the band as structural; nothing in it should make you uneasy.

What's in it

Pumpkin15%
Lentils, quinoa, pea proteinThe protein, from several directions.
Oat flakes3%
Lupins
Coconut flakes, chia seeds, blueberries2% each
Moringa, brewer's yeast1% each
Minerals, canola oil, potato protein
Marine algae, beetroot

Taurine at 1,500 mg, DL-methionine at 2,200 mg and L-carnitine at 500 mg per kilo cover what a dog would usually take from meat, beside a fully dosed vitamin and trace element panel.

Named ingredients

Pumpkin (15%), Lentils, Quinoa, Pea Protein, Oat Flakes (3%), Lupins, Coconut Flakes (2%), Chia Seeds (2%), Blueberries (2%), Moringa (1%), Brewer's Yeast (1%), Minerals, Canola Oil, Potato Protein, Marine Algae, Beetroot.

Against the range

Fat, dry matter: 8.0%; The lowest; 13.2% on the quinoa.
Fibre, dry matter: 16.0%; 8.0% on the quinoa.
Protein, dry matter: 24%; 22.2% to 26.0% across the range.

A dog that finds richer food unsettling will get on with this one.

No animal ingredient appears on any of the three lists. Pumpkin leads every recipe, and the protein comes from lentils, pea protein, potato protein, quinoa and brewer's yeast. Oat flakes put grain in all three. Marine algae supplies the long-chain omega 3 that would otherwise come from fish.

Protein converts to between 22.2% and 26.0% of dry matter and carbohydrate to an estimated 42.6% to 44.8%. Moringa, blueberries, beetroot, chia and coconut sit at trace level. What moves between recipes is the fruit, the pumpkin share and the protein blend.

Nutritional analysis

Declared analysis

Energy

92 kcal/100g

Protein

Fat

Fibre

Ash

Moisture

75%

Dry weight

Protein

24%

Fat

Fibre

16%

Ash

Carbs

44%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Added water

10%

Carbs

60.2%

Veg

15.8%

Oils

1.1%

Other

12.9%

Pricing & size

Price per kilo: £9.50 (RRP)
Pack: 400 g can - sold as a single can or a 6-pack (a trade case is also listed under "Food Trade Cases")
A 15kg dog eats: 625 to 1125 g a day, 875 in the middle
Cost per day, 15kg dog: £8.31

Premium priced for wet food, at a premium over what the analysis shows.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.