Hownd

Hownd Plant Powered Superfood review

Name: Hownd Plant Powered Superfood
Brand: Hownd

41/100Average

DryAdult

One of the more carefully assembled meat-free kibbles, finishing in our Average band. Pea protein concentrate, lentils, corn and potato protein take protein to 30.4% of dry matter. Taurine, DL-methionine and L-carnitine are dosed deliberately, which is the part that counts on a plant-based bowl.

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Our view

Likely to suit

Plant-based households that want taurine at 1,350 mg and DL-methionine at 1,900 mg per kilo supplied on purpose
Dogs that have reacted to several animal proteins
Joint ingredients named on the label, glucosamine and MSM among them
Any build, from toy to giant

Worth watching

Plant protein is digested less completely than meat. Speak to your vet first for a growing, pregnant or hard-working dog
Grain is in: brown rice, corn protein meal and quinoa
Only the chondroitin alternative carries a level, at 0.02%

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

41/100Average

Protein and processingPoor

Nutritional balanceGood

TransparencyOutstanding

ValueAverage

The details

Dog fit

Listed for adult dogs of every size. Before taking meat out of the bowl, check with your vet that your dog is a sensible candidate.

Food type

Dry

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

The score, in context

Hownd Plant Powered Superfood 41.0

All one Average. Typical dry food: Good.

Our scoring was built around meat, so this is marked in a room it was not designed for; the protein and supplement work underneath are better than the band suggests.

What's in it

Brown rice30%The base.
Pea protein concentrate18%A refined fraction of the pea, and how a meat-free food reaches this protein level.
Lentils11%
Corn protein meal, potato protein8%, 5%Plant amino acids sit below meat gram for gram.
Carrots, green beans, kohlrabi; canola and linseed oils
Brewer's yeast5.5%The biggest extra: MOS for the gut and a run of B vitamins.
Sweet potato, quinoa, moringa, dried pumpkin4.5%, 3%, 2%, 1%Real, if small. The pumpkin equals 5% fresh.
Minerals, apple fibre, mixed herbs, yucca, chicory root, red fruit and citrus extractsA long herb list to read as seasoning; chicory brings FOS.
Glucosamine HCl, Phytodroitin, MSM0.020% PhytodroitinA background addition, not a therapeutic dose.
Lichen, natural antioxidants, E. faecium probioticLichen is the plant source of vitamin D.

Taurine, DL-methionine and L-carnitine dosed for a meat-free diet, generous vitamin E, and zinc both as sulphate and as a chelate.

Plant protein only. Ask your vet first for a growing, pregnant or working dog.

Named ingredients

Brown rice (30%), Pea Protein concentrate (18%), Lentils (11%), Corn Protein meal (8%), Vegetables (carrots, greens beans, kohlrabi), Vegetable oils (Canola, Linseed), Brewer's Yeast (5.5%) (as a source of the prebiotic MOS), Potato Protein (5%), Sweet Potato (4.5%), Quinoa (3%), Moringa oleifera (2%), Dried Pumpkin 1% (equivalent to 5% fresh pumpkin), Minerals, Apple fibre, Dried mixed herbs (Calendula officinalis - Calendula, Salvia officinalis - Sage, Trigonella foenum-graecum - Fenugreek, Anethum graveolens - Dill, Taraxacum officinale - Dandelion, Cichorium inthyvus - Chicory, Thimus mastichina - Marjoram, Foeniculum vulgare - Fennel, Silybum marianum - Milk Thistle, Camellia sinensis - Green Tea, Rosmarinum officinalis - Rosemary), Yucca schidigera, Dried Chicory Root (as a source of the prebiotics FOS and inulin), Red fruit extract (Cranberries, Blueberries), Citrus extract, Glucosamine hydrochloride, Phytodroitin (0.020%) (plant-based alternative to Chondroitin), Methyl sulfonyl methane, Lichen, Natural antioxidants, Probiotics pro-intestinal microbiota (E. faecium NCIMB 10415 20×106 CFU).

Against the range

A complete adult kibble with no animal ingredient at all. Brown rice is the base, and the protein is assembled from four refined plant sources. The label then doses the nutrients a meat-free bowl has to supply on purpose. Moisture is not declared, so the dry matter figures assume 8%.

Nutritional analysis

Declared analysis

Energy

341 kcal/100g

Protein

28%

Fat

10%

Fibre

2.5%

Ash

Dry weight

Protein

30.4%

Fat

10.9%

Fibre

2.7%

Ash

7.6%

Carbs

48.4%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Carbs

79.5%

Veg

7.4%

Oils

2.5%

Other

10.6%

Pricing & size