45/100Average
3 varietiesBrand
Hownd
Brand review
Hownd dog food review
Hownd is a small adult range under one name, Plant Powered Superfood: three wet foods and one dry. The brand average sits in our Average band, and all four products read Average with it. Transparency is Outstanding on every one. Protein and processing is the read that shapes the choice here, at Poor across the four.
Average score
43
out of 100
Value
—
not yet rated
Ingredient clarity
—
not yet rated
Foods reviewed
2
Dry · Wet
Range at a glance
Small, focused range- Foods reviewed
- 2
- Food types
- Dry, Wet
- Life stages
- Adult, Senior
- Common fit
- Joint support
Currently reviewed Hownd foods
- 145/100
- 241/100
Price & value
- Monthly cost from
- ≈ £30–50 / mo
- Typical monthly cost
- ≈ £80+ / mo
Estimated monthly bands for a 15 kg adult dog, from each food’s feeding guide.
Best for
Adult dogsWet food with a dry optionPlant Powered Superfood recipesJoint support on the dry food
Summary figures are derived from this brand’s 2 reviewed foods. Prices and retailer availability can change. Scores are independent and never affected by commission. Guidance, not veterinary advice.
In detail
Hownd: the closer look
The range
Four products for adult dogs in two ranges. Plant Powered Superfood Wet holds three recipes and the dry list is a single food. There is no puppy or senior label here, and no split by breed size.
Ingredients
No leading meat protein is named across the four recipes. Taurine goes on every label. The dry food adds chondroitin and glucosamine for joints, with linseed, a prebiotic, a probiotic and yucca alongside them.
Nutrition
The wet food reads 6.0 to 6.5% protein as fed, with fat of 2.0 to 3.3% and energy of 83 to 92 kcal per 100g. The dry food is 28.0% protein, 10.0% fat and 341 kcal per 100g. Nutritional balance reads Average on three of the four.
Strengths
- Outstanding transparency on every product
- Wet and dry in one range
- Joint support extras on the dry food
Limitations
- Protein and processing reads Poor throughout
- A small range of four products
- Adult labels only, no puppy or senior
Where it is less of a fit
- If you want protein and processing to read higher, check that pillar, which is Poor on all four products
- If you feed a puppy or a senior, check the labels, as all four are adult food
- If you want a named meat protein, check the ingredient list, since none is named across these recipes
Score overview
Transparency is the strong pillar, Outstanding on all four products. Protein and processing sits at Poor across the range and value reads Average, so the brand average lands in our Average band. Nutritional balance is Average on three recipes and Good on one. The wet and the dry read the same band.
The average score is the mean of each product's overall score out of 100 (using the best-scoring variety per product), not a flat average across every variety.
Figures are derived from current catalogue data for this brand's active foods, and the editorial read is ours. Scores are independent and never affected by commission. This is guidance, not veterinary advice. Last reviewed 9 September 2026.
All Hownd dog foods
2 foods, ranked by score
41/100Average
Related dog food guides
Ranked shortlists that include Hownd foods.
Hownd — common questions
Is Hownd good dog food?
Across 2 reviewed foods, Hownd averages 43/100, which we rate Average. It suits adult dogs, wet food with a dry option, plant powered superfood recipes, joint support on the dry food.
Which Hownd dog food scores highest?
Hownd Plant Powered Superfood Wet leads the range at 45/100. You can read its full review, score breakdown and retailer prices on its product page.
What type of dogs is Hownd best for?
Its reviewed foods are best suited to adult dogs, wet food with a dry option, plant powered superfood recipes, joint support on the dry food. Use the Food Finder to match a specific food to your dog's age, size and needs.
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