

Happy Dog
Happy Dog Sensible: Lamb & Rice (New Zealand) review
Flavour
Twelve limited-ingredient kibbles, each built around one animal, from duck and lamb to horse, ostrich and rabbit. The range sits in our Average band, with the Canada rabbit and lamb alone reaching Good. Choose by the protein your dog needs.
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Our view
Likely to suit
- Exclusion diets: Montana, Africa and Karibik each keep to one animal
- A protein your dog has never met, with horse, ostrich and rabbit on offer
- Grain-free feeding on France, Montana and Africa
- Medium and larger breeds
- Calories eased back on Toscana, with fat at 7.5%
- Vegetarian households, on India
Worth watching
- Oils and fats, hydrolysed protein and hydrolysed liver all unnamed
- Greece and Andalucia are named grain free while rice heads both lists
- India has egg and milk, so it is not vegan
- Fish in several recipes, salmon meal leading Canada and Ireland
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for adult medium and larger dogs. Portion by your dog's condition, not the scoop, and read the full list of whichever country you pick.
Dry
Adult
Medium, Giant
Lamb
The score, in context
- Rabbit 50.8
- Low Fat Duck 49.2
- Duck Grain-Free (Piemonte) 49.1
- Iberico Pork Grain-Free (Andalucia) 47.8
- Salmon 46.2
- Lamb 45.3
- Lamb Grain-Free (Greece) 43.2
- Duck Grain-Free (France) 43.1
- Ostrich (Africa) 40.5
- Horse (Montana) 38.0
- Vegetarian (India) 36.7
- Sea Fish (Karibik) 36.2
12 recipes across Good and Average. Typical dry food: Good.
Not much daylight between the twelve: the Canada recipe edges ahead, and Karibik and India sit furthest back.
What's in it
- Lamb protein20%Heads the list.
- Rice, maize flour, maize
- Rice proteinTops up the protein total.
- Oils and fatsSource not named.
- Beet pulp, apple pomace
- Hydrolysed proteinSource not named.
- Potassium chloride, yeasts, sodium chloride
- Seaweed, linseed, mussel meat and a dried herb mixherbs 0.17%A pleasant touch at these doses.
Vitamins A, D3, E and the B group listed without amounts.
Oils and fats and the hydrolysed protein go unnamed, which matters when ruling a species in or out.
Named ingredients
Against the range
- Grain
- Rice and maize
- Potato on the grain-free recipes
- Energy
- 358 kcal per 100g
- 326 to 370.5 across the range
- Price per kilo
- £4.24
- Joint lowest in the range
A plain lamb and rice option at the lower end of the range's prices.
Twelve recipes, each named after a place and built around one animal or, in India, none. The plainest, France, Montana, Africa and Karibik, run to eight to ten entries: a starch, the named animal, a fat, beet pulp, apple pomace, salt and yeast extract. The rest add seaweed, linseed, mussel meat and herbs.
Potato carries the grain-free recipes, often with potato protein to lift protein without a second animal. Oils and fats, hydrolysed protein and hydrolysed liver go unnamed throughout. Carbohydrate estimates between 45.1% and 56.5% of dry matter, and no label prints a moisture figure.
Nutritional analysis
Declared analysis
21%
12%
2.5%
8%
Dry weight
22.8%
13%
2.7%
8.7%
52.8%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
20%
73.9%
1.1%
2.7%
2.3%
Pricing & size
- Price per kilo
- £4.24 (RRP)
- Pack
- 1kg, 12.5kg, 12.5kg x 2
- A 15kg dog eats
- 200 g a day
- Cost per day, 15kg dog
- £0.85
Middle of the market for a dry food, a little more than the analysis alone earns.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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