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Gentle

Gentle Tinned: Venison with Buckwheat review

77/100Excellent
WetAdult

Four single-animal tins, all in our Excellent band, and few wet labels are this open about what goes in. The animal share is itemised down to the hearts, lungs and stomachs, so you can see a whole-animal recipe for what it is. Venison reaches 93% of its tin.

Where to buy: coming soon
Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

  • Dogs on one animal only. Nothing else of animal origin is on any of the four lists
  • Owners who read past the headline percentage
  • Dogs that have worked through the usual meats: goat, pheasant and venison are all here
  • Cereal-free homes, with millet in the duck tin and nowhere else
  • Dogs that eat better when dinner smells unfamiliar

Worth watching

  • Goat at 50% meat, with fresh potatoes at 25% and carrots at 22% making up the difference
  • Millet at 3% in the duck tin, the one to skip for a dog that must stay off grain
  • A light goat tin at an estimated 68 kcal per 100g, so a bigger dog needs a lot of it

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
77/100Excellent
Protein and processingExcellent
Nutritional balanceOutstanding
TransparencyOutstanding
ValueExcellent

The details

Dog fit

Listed for adults of every size. Daily amounts swing widely between tins, so check the table for the one you buy and portion to your dog's waistline.

Food type

Wet

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Venison

The score, in context
  1. Duck 79.6
  2. Goat 78.1
  3. Pheasant 77.4
  4. Venison 77.0

All four Excellent. Typical wet food: Excellent.

All four hold our Excellent band in a strong category, the goat getting there on the lightest meat share in the range.

What's in it
  • Venison meat: muscle meat, lungs, necks93%64.5% muscle meat, 26% lungs and 9.5% necks.
  • Buckwheat5%A seed, not a grain.
  • Cranberries1%
  • Added vitamins and minerals1%

Vitamin D3 and E with zinc, manganese, copper and potassium iodide, each dosed per kilo; no added vitamin A.

Named ingredients

Venison Meat (93%) (consisting of : 64.5% muscle meat, 26% lungs, 9.5% necks), Buckwheat (5%), Cranberries (1%), Added vitamins and minerals (1%)
Against the range
Meat
93% venison
Highest in the range.
Ash, dry matter
4.8%
Lowest of the four.
Energy
118 kcal per 100g
The most concentrated tin.

Almost all animal, and the shortest list here.

Each tin names one animal and breaks it into its parts: muscle meat, organs and necks, each with a percentage. The animal share runs from 50% in the goat to 93% in the venison, and the rest is fresh vegetables, a little fruit and a seed or grain.

Millet in the duck tin is the only true cereal; buckwheat and amaranth are seeds. The added panel is identical on all four and every entry is dosed, with no added vitamin A.

Nutritional analysis

Declared analysis

Energy
118.3 kcal/100g

Estimated using Modified Atwater factors*

Protein

11.4%

Fat

7.2%

Fibre

0.3%

Ash

1.2%

Moisture

75%

Dry weight

Protein

45.6%

Fat

28.8%

Fibre

1.2%

Ash

4.8%

Carbs

19.6%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

93%

Carbs

5%

Other

2%

Pricing & size
Price per kilo
£8.13 (RRP)
Pack
400 g tin, six-pack 400 g x 6
A 15kg dog eats
725 to 975 g a day, 850 in the middle
Cost per day, 15kg dog
£6.91

Premium end of the market for a wet food, and fair value for the quality in the tin.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026