

Fidelis
Fidelis Fresh Menu (novel protein recipes): Lamb with Sweet Potato, Kale & Apple review
Flavour
Gently cooked jars built around one animal each, and two of those animals barely turn up anywhere else on a British shelf. Goat, horse and lamb each lead at 60% muscle meat with 10% offal behind, and none brings a second species onto the label. All three sit in our Outstanding band, level with the typical fresh food.
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Our view
Likely to suit
- Dogs on an elimination plan. One animal carries each jar with nothing else joining it
- Owners after a novel protein without moving to raw feeding and a freezer routine
- Itchy or unsettled dogs, as goat and horse are meats most have never eaten
- Puppies, adults and seniors alike
- A one-dog home, with each 400g jar opened fresh at mealtime
Worth watching
- Horse, an uncommon meat in British homes that not every household will want in the bowl
- The Lamb is familiar, not novel, and much the richest in fat
- No calcium on any label. Ask Fidelis before a large-breed puppy grows on it
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for puppies, adults and seniors of every size. Pick the animal your dog has not eaten before, and for a large-breed puppy get the calcium figure from Fidelis first.
Fresh
Puppy, Adult, Senior
Toy, Small, Medium, Large, Giant
Lamb
The score, in context
- Lamb 87.9
- Horse 87.4
- Goat 86.7
All three Outstanding. Typical fresh food: Outstanding.
The three finish level with each other, so the choice comes down to which animal your dog has never met.
What's in it
- Fresh lamb muscle meat60%The familiar meat of the three.
- Fresh lamb offal10%
- Fresh sweet potato4%
- Fresh apple, peas, carrot, broccoli3% eachThe longest produce list here.
- Fresh courgette, blueberries2% each
- Brewer's yeast2%
- Hemp seed oil2%Stands in for the algae oil on the other two.
- Fresh cranberries, kale1.4% and 1%
- Sunflower seeds, pumpkin seeds1% each
- Algae powder, rosehip shells, rosemary, seaweed powder0.7% down to 0.2%
Vitamin D with manganese, copper, selenium and zinc, and nothing more.
No calcium figure on the label. For a large-breed puppy, ask Fidelis for it.
Named ingredients
Against the range
- Fat, dry matter
- 30.9%
- 20.3% on the Goat and Horse
- Protein, dry matter
- 42.4%
- 48.8% to 50.9% on the other two
- Oil
- Hemp seed oil
- Algae oil on the Goat and Horse
- Novelty
- A familiar meat
- Goat and horse are the novel ones
The one to choose for a dog that needs feeding up, and the wrong one for a lamb-reactive dog.
Every jar runs 60% fresh muscle meat and 10% fresh offal from one animal, and no second species appears further down: no unnamed fat, no fish oil, no egg. Fresh produce fills the rest, almost all pinned between 1% and 5%, with no milled starch, and estimated carbohydrate lands between 17.2% and 18.7% of dry matter.
The Goat and the Horse carry algae oil for long-chain omega 3; the Lamb uses hemp seed oil at 2% instead. The added panel is short and the same on all three: vitamin D with manganese, copper, selenium and zinc.
Nutritional analysis
Declared analysis
14%
10.2%
0.9%
1.8%
67%
Dry weight
42.4%
30.9%
2.7%
5.5%
18.5%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
70%
7%
14.3%
2%
6.7%
Pricing & size
- Price per kilo
- £11.25 (RRP)
- Pack
- 6 pack, 12 pack, 18 pack - each pack is 400 g jars
- A 15kg dog eats
- 375 to 450 g a day, 415 in the middle
- Cost per day, 15kg dog
- £4.67
Most of the weight is water, which is why a 15kg adult's 415 grams a day looks a lot.
Premium end for a gently cooked fresh food, and strong value for what is in the jar.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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