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Fidelis Fresh Menu (novel protein recipes) – Lamb with Sweet Potato, Kale & Apple

Fidelis

Fidelis Fresh Menu (novel protein recipes): Lamb with Sweet Potato, Kale & Apple review

93.3/100Outstanding
FreshPuppyAdult

Fidelis Fresh Menu novel protein recipes are gently cooked jars built around one animal each, and two of those animals barely appear anywhere else on a British shelf. Goat, horse and lamb all lead at 60% fresh muscle meat with 10% offal declared behind them, and not one of the three brings a second species onto the label. Fresh fruit and vegetables fill out each recipe, algae oil or hemp seed oil carries the fats, and all three sit in our Outstanding band, level with the typical fresh food.

Where to buy: coming soon
Live retailer pricing is coming soon. Once we have prices from UK retailers, the best price, cost per day and where to buy will appear here.

Our view

Likely to suit

When the ordinary meats have all been tried and none has quite settled your dog, this is the shelf to reach for.

  • Dogs on an elimination plan, since one animal carries a whole recipe here with nothing else joining it
  • Owners who want a novel protein without moving to raw feeding and the freezer routine that comes with it
  • Puppies, adults and seniors, with all three jars listed for every stage
  • Itchy or unsettled dogs, since goat and horse are meats most dogs have simply never been exposed to
  • Households cooking for one dog, with each 400g jar opened fresh at mealtime

Worth watching

These labels hide very little, though a few practical points still deserve a thought.

  • Horse is an uncommon meat in British homes and not every household will want it in the bowl, so it deserves a thought before the first order
  • The Lamb is a familiar protein rather than a novel one and much the richest of the three in fat, so it suits neither a lamb reactive dog nor a heavier one
  • None of the three labels prints calcium, and with a large-breed puppy at home that is the figure to ask Fidelis for

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
93.3/100Outstanding
Protein and processingOutstanding
Nutritional balanceOutstanding
TransparencyOutstanding
ValueOutstanding

The Details

Dog fit

When the ordinary meats have all been tried and none has quite settled your dog, this is the shelf to reach for. These labels hide very little, though a few practical points still deserve a thought.

Food type

Fresh

Life stage

Puppy, Adult, Senior

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Lamb

The score, in context

All three jars sit in our Outstanding band, which is also where the typical fresh food sits, so choosing an unusual meat here asks for no compromise anywhere else. The three finish level with one another on our scoring, which means the decision is purely about which animal your dog has not met before. Protein and processing, nutritional balance and transparency read Outstanding on every label, and a single-species ingredient list with a figure against nearly every entry is exactly the kind of label that earns it.

What's in it

Ingredients, as declared: Fresh Lamb Muscle Meat (60%), Fresh Lamb Offal (10%), Fresh Sweet Potato (4%), Fresh Apple (3%), Fresh Peas (3%), Fresh Carrot (3%), Fresh Broccoli (3%), Fresh Courgette (2%), Brewer's Yeast (2%), Fresh Blueberries (2%), Hemp Seed Oil (2%), Fresh Cranberries (1.4%), Fresh Kale (1%), Sunflower Seeds (1%), Pumpkin Seeds (1%), Algae Powder (0.7%), Rosehip Shells (0.4%), Rosemary (0.3%), Seaweed Powder (0.2%)

Named ingredients

Fresh Lamb Muscle Meat (60%), Fresh Lamb Offal (10%), Fresh Sweet Potato (4%), Fresh Apple (3%), Fresh Peas (3%), Fresh Carrot (3%), Fresh Broccoli (3%), Fresh Courgette (2%), Brewer's Yeast (2%), Fresh Blueberries (2%), Hemp Seed Oil (2%), Fresh Cranberries (1.4%), Fresh Kale (1%), Sunflower Seeds (1%), Pumpkin Seeds (1%), Algae Powder (0.7%), Rosehip Shells (0.4%), Rosemary (0.3%), Seaweed Powder (0.2%)

Nutritional additives

Nutritional additives per 100 g: Vitamin D (3a671) 35 IU, Manganese (3b503) 0.2 mg, Copper (3b405) 0.2 mg, Selenium (3b801) 12.5 µg, Zinc (3b603) 3.5 mg.

Ingredient notes

What sets these three apart is partly what is missing. Each label runs 60% fresh muscle meat and 10% fresh offal from one animal, and no second species appears anywhere further down: no unnamed fat, no fish oil, no egg. That matters, because those are the entries that usually break a single-protein claim quietly, and an elimination trial only works when the list is genuinely clean.

Declaring the offal share separately is unusual and worth crediting. Organ meat carries copper, vitamin A, B12 and iron in concentrations muscle meat cannot reach, and 10% is a working amount. Because the meat is cooked gently rather than pushed through an extruder, it also keeps more of the aroma that persuades a hesitant dog to commit to the bowl.

Produce does the rest, and it is fresh, with no milled starch on the list. Carrot, kale, courgette, beetroot, broccoli, sweet potato and peas appear across the three, with apple, peach, blueberries and cranberries on the fruit side, almost all pinned between 1% and 5%. Estimated carbohydrate lands between 17.2% and 18.7% of dry matter, a light load for a complete food.

The fats come from plants here. Algae oil at 1.4% on the Goat and 1.5% on the Horse supplies the long-chain omega 3 that usually arrives with fish, and it is grown, not caught. The Lamb uses hemp seed oil at 2% in its place. Sunflower and pumpkin seeds at 1% each appear on all three, and rosemary closes every list as a natural antioxidant that keeps those oils from turning.

The added panel is short and identical across the three: vitamin D at 35 IU per 100g with manganese, copper, selenium and zinc. Brewer's yeast at 2% brings the B vitamins, algae powder and seaweed powder supply trace minerals and iodine in fractions of a percent, and rosehip shells at 0.4% close each list. There is no long synthetic vitamin panel, which fits a recipe leaning on its ingredients to do the work.

How this variety differs

Lamb muscle meat at 60% with 10% lamb offal, the familiar meat of the trio and much the richest, with fat converting to 30.9% of dry matter. Hemp seed oil at 2% replaces the algae oil used on the other two, and the produce list is the longest here, running from sweet potato and broccoli through kale, blueberries and cranberries. A dog that needs feeding up will do well on this one.

Price and value

The jar is 400g on all three, and packs run to 6, 12 or 18.

Most of the weight in these jars is water, which is what makes the daily amount look big. Working from roughly 840 kcal a day (110 × bodyweight^0.75, the standard maintenance estimate), a 15kg adult dog in moderate condition eats about 622 grams a day on the Lamb. The Goat and the Horse come to 646 grams.

Nutritional analysis

Declared analysis

Energy
135 kcal/100g
Protein

14%

Fat

10.2%

Fibre

0.9%

Ash

1.8%

Moisture

67%

Dry weight

Protein

42.4%

Fat

30.9%

Fibre

2.7%

Ash

5.5%

Carbs

18.5%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

70%

Carbs

7%

Veg

14.3%

Oils

2%

Other

6.7%

Pricing & size
Pack size
6 pack (£26.99) · 12 pack (£53.49) · 18 pack (£78.99) - each pack is 400 g jars
Retailer pricing
Coming soon

Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026