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Fidelis Fresh Menu (novel protein recipes) – Lamb with Sweet Potato, Kale & Apple

Fidelis

Fidelis Fresh Menu (novel protein recipes): Lamb with Sweet Potato, Kale & Apple review

87.9/100Outstanding
FreshPuppyAdult

Gently cooked jars built around one animal each, and two of those animals barely turn up anywhere else on a British shelf. Goat, horse and lamb each lead at 60% muscle meat with 10% offal behind, and none brings a second species onto the label. All three sit in our Outstanding band, level with the typical fresh food.

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Our view

Likely to suit

  • Dogs on an elimination plan. One animal carries each jar with nothing else joining it
  • Owners after a novel protein without moving to raw feeding and a freezer routine
  • Itchy or unsettled dogs, as goat and horse are meats most have never eaten
  • Puppies, adults and seniors alike
  • A one-dog home, with each 400g jar opened fresh at mealtime

Worth watching

  • Horse, an uncommon meat in British homes that not every household will want in the bowl
  • The Lamb is familiar, not novel, and much the richest in fat
  • No calcium on any label. Ask Fidelis before a large-breed puppy grows on it

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
87.9/100Outstanding
Protein and processingOutstanding
Nutritional balanceOutstanding
TransparencyOutstanding
ValueOutstanding

The details

Dog fit

Listed for puppies, adults and seniors of every size. Pick the animal your dog has not eaten before, and for a large-breed puppy get the calcium figure from Fidelis first.

Food type

Fresh

Life stage

Puppy, Adult, Senior

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Lamb

The score, in context
  1. Lamb 87.9
  2. Horse 87.4
  3. Goat 86.7

All three Outstanding. Typical fresh food: Outstanding.

The three finish level with each other, so the choice comes down to which animal your dog has never met.

What's in it
  • Fresh lamb muscle meat60%The familiar meat of the three.
  • Fresh lamb offal10%
  • Fresh sweet potato4%
  • Fresh apple, peas, carrot, broccoli3% eachThe longest produce list here.
  • Fresh courgette, blueberries2% each
  • Brewer's yeast2%
  • Hemp seed oil2%Stands in for the algae oil on the other two.
  • Fresh cranberries, kale1.4% and 1%
  • Sunflower seeds, pumpkin seeds1% each
  • Algae powder, rosehip shells, rosemary, seaweed powder0.7% down to 0.2%

Vitamin D with manganese, copper, selenium and zinc, and nothing more.

No calcium figure on the label. For a large-breed puppy, ask Fidelis for it.

Named ingredients

Fresh Lamb Muscle Meat (60%), Fresh Lamb Offal (10%), Fresh Sweet Potato (4%), Fresh Apple (3%), Fresh Peas (3%), Fresh Carrot (3%), Fresh Broccoli (3%), Fresh Courgette (2%), Brewer's Yeast (2%), Fresh Blueberries (2%), Hemp Seed Oil (2%), Fresh Cranberries (1.4%), Fresh Kale (1%), Sunflower Seeds (1%), Pumpkin Seeds (1%), Algae Powder (0.7%), Rosehip Shells (0.4%), Rosemary (0.3%), Seaweed Powder (0.2%)
Against the range
Fat, dry matter
30.9%
20.3% on the Goat and Horse
Protein, dry matter
42.4%
48.8% to 50.9% on the other two
Oil
Hemp seed oil
Algae oil on the Goat and Horse
Novelty
A familiar meat
Goat and horse are the novel ones

The one to choose for a dog that needs feeding up, and the wrong one for a lamb-reactive dog.

Every jar runs 60% fresh muscle meat and 10% fresh offal from one animal, and no second species appears further down: no unnamed fat, no fish oil, no egg. Fresh produce fills the rest, almost all pinned between 1% and 5%, with no milled starch, and estimated carbohydrate lands between 17.2% and 18.7% of dry matter.

The Goat and the Horse carry algae oil for long-chain omega 3; the Lamb uses hemp seed oil at 2% instead. The added panel is short and the same on all three: vitamin D with manganese, copper, selenium and zinc.

Nutritional analysis

Declared analysis

Energy
135 kcal/100g
Protein

14%

Fat

10.2%

Fibre

0.9%

Ash

1.8%

Moisture

67%

Dry weight

Protein

42.4%

Fat

30.9%

Fibre

2.7%

Ash

5.5%

Carbs

18.5%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

70%

Carbs

7%

Veg

14.3%

Oils

2%

Other

6.7%

Pricing & size
Price per kilo
£11.25 (RRP)
Pack
6 pack, 12 pack, 18 pack - each pack is 400 g jars
A 15kg dog eats
375 to 450 g a day, 415 in the middle
Cost per day, 15kg dog
£4.67

Most of the weight is water, which is why a 15kg adult's 415 grams a day looks a lot.

Premium end for a gently cooked fresh food, and strong value for what is in the jar.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026