Fidelis

Fidelis Fresh Menu (novel protein recipes): Horse with Sweet Potato, Carrot & Blueberries review

Name: Fidelis Fresh Menu (novel protein recipes): Horse with Sweet Potato, Carrot & Blueberries
Brand: Fidelis

87.4/100Outstanding

FreshPuppyAdult

Flavour

Gently cooked jars built around one animal each, and two of those animals barely turn up anywhere else on a British shelf. Goat, horse and lamb each lead at 60% muscle meat with 10% offal behind, and none brings a second species onto the label. All three sit in our Outstanding band, level with the typical fresh food.

Where to buy: coming soon

Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

Dogs on an elimination plan. One animal carries each jar with nothing else joining it
Owners after a novel protein without moving to raw feeding and a freezer routine
Itchy or unsettled dogs, as goat and horse are meats most have never eaten
Puppies, adults and seniors alike
A one-dog home, with each 400g jar opened fresh at mealtime

Worth watching

Horse, an uncommon meat in British homes that not every household will want in the bowl
The Lamb is familiar, not novel, and much the richest in fat
No calcium on any label. Ask Fidelis before a large-breed puppy grows on it

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

87.4/100Outstanding

Protein and processingOutstanding

Nutritional balanceOutstanding

TransparencyOutstanding

ValueOutstanding

The details

Dog fit

Listed for puppies, adults and seniors of every size. Pick the animal your dog has not eaten before, and for a large-breed puppy get the calcium figure from Fidelis first.

Food type

Fresh

Life stage

Puppy, Adult, Senior

Breed size

Toy, Small, Medium, Large, Giant

The score, in context

Lamb 87.9
Horse 87.4
Goat 86.7

All three Outstanding. Typical fresh food: Outstanding.

The three finish level with each other, so the choice comes down to which animal your dog has never met.

What's in it

Fresh horse muscle meat60%No second animal anywhere on the list.
Fresh horse offal10%Declared on its own line.
Fresh sweet potato5%
Fresh peas, carrots4% each
Fresh apple, broccoli3% each
Brewer's yeast, blueberries, cranberries2% each
Algae oil1.5%The omega 3 that usually comes with fish.
Sunflower seeds, pumpkin seeds1% each
Algae powder, rosehip shells, rosemary, seaweed powder0.6% down to 0.2%

Vitamin D with manganese, copper, selenium and zinc, and nothing more.

Horse is an uncommon meat in British homes, so decide on it before the first order.

No calcium figure on the label. For a large-breed puppy, ask Fidelis for it.

Named ingredients

Fresh Horse Muscle Meat (60%), Fresh Horse Offal (10%), Fresh Sweet Potato (5%), Fresh Peas (4%), Fresh Carrots (4%), Fresh Apple (3%), Fresh Broccoli (3%), Brewer's Yeast (2%), Fresh Blueberries (2%), Fresh Cranberries (2%), Algae Oil (1.5%), Sunflower Seeds (1%), Pumpkin Seeds (1%), Algae Powder (0.6%), Rosehip Shells (0.4%), Rosemary (0.3%), Seaweed Powder (0.2%).

Against the range

Protein, dry matter: 50.9%; The highest; 48.8% on the Goat, 42.4% on the Lamb
Fat, dry matter: 20.3%; Same on the Goat; 30.9% on the Lamb
Plant side: Sweet potato, peas, carrots, broccoli; The Goat leans on carrot, peach and beetroot

The most protein of the three, at the same gentle energy as the Goat.

Every jar runs 60% fresh muscle meat and 10% fresh offal from one animal, and no second species appears further down: no unnamed fat, no fish oil, no egg. Fresh produce fills the rest, almost all pinned between 1% and 5%, with no milled starch, and estimated carbohydrate lands between 17.2% and 18.7% of dry matter.

The Goat and the Horse carry algae oil for long-chain omega 3; the Lamb uses hemp seed oil at 2% instead. The added panel is short and the same on all three: vitamin D with manganese, copper, selenium and zinc.

Nutritional analysis

Declared analysis

Energy

130 kcal/100g

Protein

16.3%

Fat

6.5%

Fibre

1.3%

Ash

2.4%

Moisture

68%

Dry weight

Protein

50.9%

Fat

20.3%

Fibre

4.1%

Ash

7.5%

Carbs

17.2%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

70%

Carbs

Veg

12.2%

Oils

1.5%

Other

7.3%

Pricing & size