

Embark on Raw
Embark on Raw Chunky Complete: Chicken review
Raw with the plants already added: an 80:10:10 split of meat, liver and vegetables, then seeds, kelp and berries. All three recipes hold our Outstanding band in a category where the typical food is already there. The differences between them are small enough that your dog's tastes can decide.
Our view
Likely to suit
- Raw feeders who want vegetables and seeds in the bowl without assembling them
- A single-meat plan, on the beef or the chicken
- Dogs at every stage, puppy to senior
- A meal made up complete, kelp and seeds included
- Any build, toy to giant, with portions by bodyweight
Worth watching
- Chicken liver and heart in the turkey recipe
- No bone entry on the beef
- Freezer space, a fridge defrost and clean hands and surfaces
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for puppies, adults and seniors of every size. No label prints calcium or moisture, so for a growing pup the crude ash of 16.4% of dry matter is the only mineral signpost: ask the maker before relying on it.
Raw
Puppy, Adult, Senior
Toy, Small, Medium, Large, Giant
Chicken
The score, in context
- Beef 86.1
- Turkey 84.7
- Chicken 84.2
All three Outstanding. Typical raw food: Outstanding.
All three sit around the middle of the strongest category we score, with the beef at the very top by a small margin.
What's in it
- Fresh chicken carcass80%Carcass, so bone is included.
- Chicken liver10%
- Vegetables: kale, broccoli, pumpkin, spinach, butternut squash10%Fibre and antioxidants, pitched about right at a tenth of the bowl.
- Organic milled flax seeds, chia seedsPlant omega 3. Milled, because whole flax largely passes straight through.
- Sunflower seeds, pumpkin seedsVitamin E and zinc.
- Goji berries
- Kelp, coconutKelp covers iodine, tricky without a premix.
Named ingredients
Against the range
- Animals
- Chicken only
- Beef only on the beef; turkey with chicken organs on the turkey.
- Energy
- An estimated 119 kcal per 100g
- Level with the beef; turkey 178.
- Bone
- Carcass declared
- Not declared on the beef.
The pick for a dog on an elimination trial: one species and bone in.
Every recipe is 80% meat, 10% liver and 10% named vegetables: kale, broccoli, pumpkin, spinach and butternut squash. Then comes a tail most raw ranges skip, milled organic flax, seeds, goji berries, chia, kelp and coconut. Nothing starchy goes in, so carbohydrate is zero.
The chicken and turkey are fresh carcass, bone included; the beef is lean beef with no bone entry. The printed protein, fibre and ash are identical across all three, which reads like one range-level panel, and no moisture is declared.
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
17%
7%
4%
5%
Dry weight
55.9%
23%
13.2%
16.4%
0%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
90%
10%
Pricing & size
- Price per kilo
- £3.95 (RRP)
- Pack
- 1 kg
- A 15kg dog eats
- 300 g a day
- Cost per day, 15kg dog
- £1.19
The maker's chart puts a 15 kg adult at 300 grams a day.
Budget end of the market for a raw food, and strong value for what is in the recipe.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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