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Embark on Raw Chunky Complete – Chicken

Embark on Raw

Embark on Raw Chunky Complete: Chicken review

84.2/100Outstanding
RawPuppyAdult

Raw with the plants already added: an 80:10:10 split of meat, liver and vegetables, then seeds, kelp and berries. All three recipes hold our Outstanding band in a category where the typical food is already there. The differences between them are small enough that your dog's tastes can decide.

Where to buy: coming soon
Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

  • Raw feeders who want vegetables and seeds in the bowl without assembling them
  • A single-meat plan, on the beef or the chicken
  • Dogs at every stage, puppy to senior
  • A meal made up complete, kelp and seeds included
  • Any build, toy to giant, with portions by bodyweight

Worth watching

  • Chicken liver and heart in the turkey recipe
  • No bone entry on the beef
  • Freezer space, a fridge defrost and clean hands and surfaces

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
84.2/100Outstanding
Protein and processingOutstanding
Nutritional balanceOutstanding
TransparencyExcellent
ValueOutstanding

The details

Dog fit

Listed for puppies, adults and seniors of every size. No label prints calcium or moisture, so for a growing pup the crude ash of 16.4% of dry matter is the only mineral signpost: ask the maker before relying on it.

Food type

Raw

Life stage

Puppy, Adult, Senior

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Chicken

The score, in context
  1. Beef 86.1
  2. Turkey 84.7
  3. Chicken 84.2

All three Outstanding. Typical raw food: Outstanding.

All three sit around the middle of the strongest category we score, with the beef at the very top by a small margin.

What's in it
  • Fresh chicken carcass80%Carcass, so bone is included.
  • Chicken liver10%
  • Vegetables: kale, broccoli, pumpkin, spinach, butternut squash10%Fibre and antioxidants, pitched about right at a tenth of the bowl.
  • Organic milled flax seeds, chia seedsPlant omega 3. Milled, because whole flax largely passes straight through.
  • Sunflower seeds, pumpkin seedsVitamin E and zinc.
  • Goji berries
  • Kelp, coconutKelp covers iodine, tricky without a premix.

Named ingredients

80% Fresh chicken carcass, 10% chicken liver, 10% vegetables (Kale, Broccoli, pumpkin, spinach, butternut squash) Organic milled Flax seeds, Sunflower seeds, Pumpkin seeds, Goji berries, Chia seeds, Kelp (seaweed) and Coconut
Against the range
Animals
Chicken only
Beef only on the beef; turkey with chicken organs on the turkey.
Energy
An estimated 119 kcal per 100g
Level with the beef; turkey 178.
Bone
Carcass declared
Not declared on the beef.

The pick for a dog on an elimination trial: one species and bone in.

Every recipe is 80% meat, 10% liver and 10% named vegetables: kale, broccoli, pumpkin, spinach and butternut squash. Then comes a tail most raw ranges skip, milled organic flax, seeds, goji berries, chia, kelp and coconut. Nothing starchy goes in, so carbohydrate is zero.

The chicken and turkey are fresh carcass, bone included; the beef is lean beef with no bone entry. The printed protein, fibre and ash are identical across all three, which reads like one range-level panel, and no moisture is declared.

Nutritional analysis

Declared analysis

Energy
119 kcal/100g

Estimated using Modified Atwater factors*

Protein

17%

Fat

7%

Fibre

4%

Ash

5%

Dry weight

Protein

55.9%

Fat

23%

Fibre

13.2%

Ash

16.4%

Carbs

0%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

90%

Veg

10%

Pricing & size
Price per kilo
£3.95 (RRP)
Pack
1 kg
A 15kg dog eats
300 g a day
Cost per day, 15kg dog
£1.19

The maker's chart puts a 15 kg adult at 300 grams a day.

Budget end of the market for a raw food, and strong value for what is in the recipe.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026