

Embark on Raw
Embark on Raw Chunky Complete: Chicken review
Embark on Raw's Chunky Complete range takes the classic raw split and rounds it out with plants. Each recipe is 80% meat, 10% liver and 10% vegetables, with the vegetables named as kale, broccoli, pumpkin, spinach and butternut squash. Then comes a tail most raw ranges never bother with: milled organic flax, sunflower and pumpkin seeds, goji berries, chia, kelp and coconut. All three land in our Outstanding band, and they do it in a category whose typical food is already there, which makes the top band a harder place to reach than it looks.
Our view
Likely to suit
This is what raw looks like when somebody has thought past the meat and kept going.
- Raw feeders who want vegetables and seeds in the bowl without assembling them themselves
- Dogs on a single-meat plan, with the beef and the chicken each holding to one animal
- Owners of dogs at every stage, since the labels run from puppy through adult to senior
- Households that like the meal made up for them, with kelp, seeds and berries already in the mix
- Dogs of any build, from a toy through to a giant, with portions set by bodyweight
Worth watching
A few practical points are worth settling before the first delivery lands in your freezer.
- Liver and heart in the turkey recipe both come from chicken, which rules that pack out for a chicken-free dog
- Freezer space, a fridge defrost and clean bowls, hands and surfaces are part of the routine here
- The beef recipe reads as lean beef with no bone entry declared, worth knowing if bone content is the thing you shop by
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe Details
Dog fit
This is what raw looks like when somebody has thought past the meat and kept going. A few practical points are worth settling before the first delivery lands in your freezer.
Raw
Puppy, Adult, Senior
Toy, Small, Medium, Large, Giant
Chicken
The score, in context
All three earn our Outstanding band, which is also the band the typical raw food occupies, and these three sit right around that midpoint. The strongest category on our scoring is raw, and holding the top band inside it is a genuine result. The meat share, the named organ, the vegetable block and the seed and kelp tail all point the same way. Protein and processing and nutritional balance read Outstanding on all three, with transparency Excellent. The beef finishes at the very top of the set, though the differences between them are small enough that your dog's tastes are the better guide.
What's in it
Ingredients, as declared: 80% Fresh chicken carcass, 10% chicken liver, 10% vegetables (Kale, Broccoli, pumpkin, spinach, butternut squash) Organic milled Flax seeds, Sunflower seeds, Pumpkin seeds, Goji berries, Chia seeds, Kelp (seaweed) and Coconut
Named ingredients
Ingredient notes
The construction is consistent across all three: 80% of the named animal, 10% liver from that animal or from chicken, and 10% vegetables. Kale, broccoli, spinach, pumpkin and butternut squash are a properly chosen set, not filler, and naming each of them is what makes the block worth having. Vegetables in a raw diet are there for fibre and antioxidants rather than energy, and at a tenth of the bowl they are pitched about right.
The tail is where this range separates itself. Milled flax and chia bring plant omega 3, sunflower and pumpkin seeds bring vitamin E and zinc, and goji berries bring antioxidants. Coconut brings a readily used fat and kelp brings iodine, one of the trickiest minerals to cover in a diet with no added premix. Milling the flax matters too, because a whole flax seed largely passes a dog straight through.
The bone question is answered differently on each label. The chicken and the turkey are declared as fresh carcass, which is bone included by definition, while the beef is declared as lean beef with no bone entry of its own. None of the three prints a calcium percentage, so the crude ash figure of 16.4% of dry matter is the only signpost, and it is high enough to suggest a real mineral contribution.
One thing to read gently: the printed analysis gives identical protein, fibre and ash values across all three recipes, and identical energy for the beef and the chicken. That reads like a single range-level panel and not three separate assays, so treat the numbers as indicative of the format and let the ingredients lists do the real talking. Turkey is the only one given its own fat figure, at 46.1% of dry matter against 23.0% for the other two.
Carbohydrate comes out at zero across the range, which is what happens when nothing starchy goes anywhere near the recipe. Fibre converts to 13.2% of dry matter, high for raw and explained by the vegetable and seed share. No moisture is declared on any label, so the dry matter conversions work from the 69.6% standard for raw food and the calorie figures are estimates.
How this variety differs
Fresh chicken carcass at 80% with chicken liver at 10%, which keeps the whole animal side on one species and makes this the pick for a dog on an elimination trial. It shares the beef's estimated energy of 119 kcal per 100g and finishes a whisker behind the beef on our scoring.
Price and value
All three come in 1kg packs. Per kilo, the chicken is £3.95, the beef £4.45 and the turkey £5.25.
Feeding a 15kg adult dog in moderate condition, which needs roughly 840 kcal a day on the standard maintenance estimate (110 × bodyweight^0.75), lands between £2.47 and £3.14 a day. The lighter beef and chicken recipes feed in portions of about 706 grams, while the richer turkey takes around 471 grams.
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
17%
7%
4%
5%
Dry weight
55.9%
23%
13.2%
16.4%
0%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
90%
10%
Pricing & size
- Pack size
- 1 kg
- Retailer pricing
- Coming soon
Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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