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Embark on Raw Chunky 80/10/10 – Beef

Embark on Raw

Embark on Raw Chunky 80/10/10: Beef review

87.7/100Outstanding
RawPuppyAdult

Embark on Raw's Chunky 80/10/10 range is raw feeding with the recipe stripped to its bones, literally. Each of the four holds meat with ground bone and liver, in the proportions the format is named after, and the grind is chunky, not a smooth mince. Nothing else appears on any of the labels: no vegetables, no oils and no supplement list. The beef is declared as UK beef and nothing but. All four sit in our Outstanding band, level with the mark that raw food typically reaches, which in a category this fierce is no small thing.

Where to buy: coming soon
Live retailer pricing is coming soon. Once we have prices from UK retailers, the best price, cost per day and where to buy will appear here.

Our view

Likely to suit

Raw feeding does not get more direct than this, and for a lot of dogs that directness is the whole appeal.

  • Raw feeders who want meat, bone and organ in the bowl with nothing added around them
  • Dogs on an exclusion trial, since the beef and the chicken each keep to a single animal
  • Owners who rotate proteins, because the four share one construction and simply change the species
  • Dogs of any age and size, with the labels covering puppies through to seniors and toy through to giant
  • Anyone weighing portions by bodyweight, with the feeding guide set at a straightforward daily percentage

Worth watching

Raw asks a little more of your kitchen than a bag does, and these labels ask a little more of your reading.

  • Chicken supplies the liver in the turkey recipe, which puts that pack out of reach for a dog steered clear of chicken
  • The range covers a wide spread of richness, so a dog moving from the chicken to the beef needs the portion rethinking
  • Frozen packs need freezer room and a fridge defrost, with hands and surfaces cleaned afterwards along with the bowl

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
87.7/100Outstanding
Protein and processingOutstanding
Nutritional balanceOutstanding
TransparencyExcellent
ValueOutstanding

The Details

Dog fit

Raw feeding does not get more direct than this, and for a lot of dogs that directness is the whole appeal. Raw asks a little more of your kitchen than a bag does, and these labels ask a little more of your reading.

Food type

Raw

Life stage

Puppy, Adult, Senior

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Beef

The score, in context

The four recipes finish together in our Outstanding band. Nothing we score keeps tougher company than raw, and the food in the middle of that category reaches our Outstanding band. Drawing level with it says the fundamentals here are right. Every recipe reads Outstanding for protein and processing and for nutritional balance, with transparency Excellent on the beef and the Cock & Bull and Good on the other two, and value Outstanding throughout.

What's in it

Ingredients, as declared: 100% UK Beef (80% Beef 10% Bone, 10% Liver)

Named ingredients

100% UK Beef (80% Beef 10% Bone, 10% Liver)
Ingredient notes

Eighty parts meat, ten parts bone, ten parts organ is the oldest arithmetic in raw feeding, and it is meant to approximate what a dog would get from a whole carcass. These four hold to it, and the chunky grind gives a dog something to work at, not a smooth paste. Nothing is added to any of them, which is either the whole appeal or the thing to plan around, depending on how you feed.

The bone is the mineral supply. In a recipe with no added calcium there is nothing else to do that job, and ground bone at this share is the traditional answer. None of the four prints a calcium figure to confirm where it lands. The liver is the other load-bearing entry, and for sheer nutrient density nothing else you can put in a bowl comes close, carrying vitamin A, copper, iron and the B vitamins in quantity.

The single-animal claim holds on some labels and not others. The beef is declared as beef throughout, the chicken keeps to chicken, but the turkey takes its liver from chicken and the Cock & Bull pairs chicken with beef by design. That distinction only really counts when a dog is on a strict elimination plan. For everyone else the mixed labels are simply two more options in the rotation.

The analysis reads exactly as a meat-only diet should. Protein converts to between 49.7% and 60.5% of dry matter and carbohydrate to zero across all four, because there is nothing starchy anywhere near these packs. Fat is where they separate, running from 29.3% of dry matter on the chicken up to 79.3% on the beef. That beef figure is high enough to be worth treating as an indication, not a precise reading.

No moisture level is declared on any of the four, so the dry matter conversions work from the 69.6% standard used for raw food. The calorie figures are estimates, not printed values. The crude ash declarations also sit oddly on the beef and the Cock & Bull, at 0.1% against a tenth of the recipe being bone. That is lower than a bone-in raw food would normally read. The ingredients lists are the surer guide on all four.

How this variety differs

The purest label of the four, declared as 100% UK beef and split 80% meat, 10% bone and 10% liver. It is by a distance the richest, with fat converting to 79.3% of dry matter and energy at 269 kcal per 100g. Portions run smallest here, and a working dog will get more from it than a couch companion.

Price and value

Every recipe comes in 1kg packs. Per kilo, the chicken is £4.50, the Cock & Bull and the turkey are both £5.35, and the beef is £6.95.

A 15kg adult dog in moderate condition needs about 840 kcal a day on the standard maintenance estimate (110 × bodyweight^0.75), which puts daily feeding between £2.01 and £2.73 depending on the recipe. The richer packs feed in smaller portions, so a day on the Cock & Bull works out lower than a day on the leaner chicken. Embark's own guide uses a simpler rule of 2% of bodyweight a day, which is 300 grams for the same dog.

Nutritional analysis

Declared analysis

Energy
269.2 kcal/100g

Estimated using Modified Atwater factors*

Protein

18.4%

Fat

24.1%

Fibre

0.9%

Ash

0.1%

Dry weight

Protein

60.5%

Fat

79.3%

Fibre

3%

Ash

0.3%

Carbs

0%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

100%

Pricing & size
Pack size
1 kg
Retailer pricing
Coming soon

Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026