

Embark on Raw
Embark on Raw Chunky 80/10/10: Chicken review
Flavour
Raw feeding stripped to its bones, and all four recipes sit in our Outstanding band. Each is meat, ground bone and liver in the 80/10/10 split, with a chunky grind that gives a dog something to work at. No vegetables, oils or supplements appear on any label.
Our view
Likely to suit
- Raw feeders who want meat, bone and organ with nothing added
- Exclusion trials on the beef or the chicken, each kept to one animal
- Rotation, with one construction and a change of species
- Puppies to seniors, toy to giant, as every label covers
- Owners who feed by a simple percentage of bodyweight
Worth watching
- Chicken liver in the turkey recipe, so not for a dog kept off chicken
- A wide spread of richness, so a switch from chicken to beef needs the portion rethinking
- Freezer room, a fridge defrost, and clean hands and surfaces afterwards
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for every life stage and size. Embark's guide is 2% of bodyweight a day, 300 grams for a 15kg dog, and the richer recipes need that trimming by condition.
Raw
Puppy, Adult, Senior
Toy, Small, Medium, Large, Giant
Chicken
The score, in context
- Cock 87.9
- Beef 87.7
- Turkey 86.5
- Chicken 83.6
All four Outstanding. Typical raw food: Outstanding.
All four draw level with the typical raw food, the toughest company we score, which says the fundamentals are right.
What's in it
- Chicken80%
- Bone10%Shows clearly in the analysis here, with ash at 14.8% of dry matter.
- Chicken livers10%Same bird, so one animal throughout.
Named ingredients
Against the range
- Energy
- 138.3 kcal per 100g
- Leanest; the beef is 269.2.
- Fat, dry matter
- 29.3%
- Up to 79.3% on the beef.
- Ash, dry matter
- 14.8%
- Under 5% on the other three.
A gentle place to start a dog that is new to raw.
Four chunky raw recipes on the 80/10/10 split: meat, ground bone and liver, with nothing else on any label. Bone is the only mineral supply and no calcium figure is printed. Carbohydrate is zero across the range and protein converts to between 49.7% and 60.5% of dry matter.
Fat is where they separate, from 29.3% of dry matter on the chicken to 79.3% on the beef. Moisture is not declared, so the conversions use the 69.6% raw standard, and the ash readings on the beef and Cock & Bull sit oddly low for bone-in food.
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
17.9%
8.9%
1%
4.5%
Dry weight
58.9%
29.3%
3.3%
14.8%
0%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
100%
Pricing & size
- Price per kilo
- £4.50 (RRP)
- Pack
- 1 kg
- A 15kg dog eats
- 300 g a day
- Cost per day, 15kg dog
- £1.35
Budget end for a raw food, and fair value for the quality.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
Related dog food guides
Ranked shortlists that include foods like this one.










