

Applaws
Applaws Puppy All Breeds: Chicken review
Excellent band, on a chicken-led growth kibble with an unusually rich analysis. Protein is declared at 38.0% and energy at 409 kcal per 100g, both towards the top of what puppy kibble offers. Chicken makes up 54% of the recipe, and pea starch and potato do the structural work with no cereal at all.
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Our view
Likely to suit
- Hungry, fast-growing puppies that need a lot of food in a small bowl
- Owners who want the chicken broken out: meal at 28%, fresh at 26%
- Grain-free households
- A digestion that could use support, from chicory FOS, yeast-wall MOS and two inactivated cultures
- Gentle fibre for a puppy gut, at 2.0%
Worth watching
- No calcium figure on a bag sold for all breeds, so nothing to check for a large or giant pup
- Poultry fat and poultry gravy name no bird
- Salmon oil puts fish in the recipe
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for puppies of every size. Check calcium with Applaws before a large or giant pup grows on it, then weigh the portion and adjust week by week.
Dry
Puppy
Toy, Small, Medium, Large, Giant
Chicken
The score, in context
- Chicken 70.3
All one Excellent. Typical dry food: Good.
A meat-first list and a genuinely rich analysis earn the placing, with nothing propped up by a single strength.
What's in it
- Chicken meal28%Already dry, so it contributes more of the finished kibble than the split implies.
- Freshly prepared chicken26%Mostly water, and gives a lot of it up in cooking.
- Pea starch
- Poultry fatNames a category, not a bird.
- Pea protein, potatoPea protein lifts the protein figure without the amino acid usefulness of the chicken.
- Poultry gravyAnother unnamed bird.
- Dried egg powder, dried brewer's yeastYeast for B vitamins.
- Salmon oilMarine omega 3 for coat and brain development, and fish on the allergen picture.
- Beet pulp, vegetable fibres, chicory, yeast wall0.35% chicoryThe gut support, thoughtfully assembled.
- Seaweed, lucerne, herbs, fruit, inactivated cultures0.005% each cultureSeasoning and provenance more than nutrition.
No calcium figure on the label, and the bag is sold for all breeds, large and giant pups included.
No moisture figure printed, so the dry matter figures use the standard 8% assumption for kibble.
Named ingredients
Against the range
Price and value
Sold in 4kg and 12kg bags.
The amount a puppy needs rises with age and with the adult size they are heading for, so no single number holds for long. Our standard energy estimate puts a 10kg pup aged 4 to 12 months at somewhere near 173 to 212 grams a day. Weigh it out, then adjust to how your pup is filling out week by week.
Nutritional analysis
Declared analysis
38%
20%
2%
8.5%
Dry weight
41.3%
21.7%
2.2%
9.2%
25.6%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
56.2%
3.3%
32.2%
0.6%
6.4%
1.3%
Pricing & size
- Pack size
- 4 kg, 12 kg
- Retailer pricing
- Coming soon
Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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