

Applaws
Applaws Puppy All Breeds: Chicken review
Applaws Puppy All Breeds is a chicken-led growth kibble with an unusually rich analysis behind it. Chicken makes up 54% of the recipe, split between chicken meal at 28% and freshly prepared chicken at 26%, while pea starch, potato and pea protein handle the structure. Protein is declared at 38.0% and energy at 409 kcal per 100g, both towards the top of what puppy kibble offers, and the food lands in our Excellent band.
Our view
Likely to suit
Some pups need a great deal of food in a small bowl, and this recipe was built to deliver exactly that.
- Hungry, fast-growing puppies, with protein declared at 38.0% and 409 kcal per 100g against a 376 typical for the category
- Owners who want the chicken broken out, with chicken meal at 28% and freshly prepared chicken at 26% named separately and totalled at 54%
- Households feeding grain free, since pea starch and potato carry the load in place of cereal
- Pups with a digestion that could use support, given dried chicory at 0.35% for prebiotic FOS, a yeast wall supplying MOS and two inactivated cultures at 0.005% each
- Owners who like a botanical finish to a recipe, with turmeric, ginger, rosehip and cranberry powder among the entries closing the list
Worth watching
There are a few gaps in what this label declares, and they are worth weighing up.
- With no calcium figure printed and the bag sold for all breeds, there is no number to check on the part of growth that matters most for a large or giant pup
- Poultry fat and poultry gravy name no bird, which matters if you are running a strict exclusion diet rather than simply favouring chicken
- Salmon oil puts fish in the recipe, so it cannot serve a fish free plan
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe Details
Dog fit
Some pups need a great deal of food in a small bowl, and this recipe was built to deliver exactly that. There are a few gaps in what this label declares, and they are worth weighing up.
Dry
Puppy
Toy, Small, Medium, Large, Giant
Chicken
The score, in context
This recipe makes our Excellent band, one step above the Good band where the typical puppy dry food sits. Nutritional balance and transparency both read Outstanding with protein and processing Good behind them, so nothing here is being propped up by a single strength.
A meat-first list and a genuinely rich analysis account for the placing. What holds it back from climbing further is not the recipe but the protein and processing reading behind it, and the notes below set out exactly where that comes from.
What's in it
Ingredients, as declared: Chicken 54% (Chicken Meal 28%, Freshly Prepared Chicken* 26%), Pea Starch*, Poultry Fat, Pea Protein, Potato, Poultry Gravy*, Dried Egg Powder*, Dried Brewer's Yeast*, Vitamins & Minerals, Salmon Oil, Dried Beet Pulp*, Vegetable Fibres*, Dried Chicory* 0.35% (a Source of Prebiotic FOS), Dried Seaweed*, Lucerne Meal*, Yeast Wall (a source of Beta-Glucans and Prebiotic MOS), Dried Tomato*, Dried Carrot*, Dried Parsley*, Dried Peppermint*, Dried Yucca Schidigera*, Dried Rosehip*, Dried Basil*, Dried Turmeric*, Cranberry Powder*, Dried Carob*, Dried Ginger*, Dried Dandelion Root*, Inactivated Lactobacillus Helveticus 0.005%, Inactivated Lacticaseibacillus Paracasei 0.005%, Dried Paprika*. *Natural Ingredients.
Named ingredients
Nutritional additives
Not itemised — the composition lists only "Vitamins & Minerals" inline, with no separate vitamin/mineral/amino-acid table. The page's separate **Technological Additives** panel reads: "Anti-Caking Agents: Sepiolite 5000 mg. Natural Antioxidants: Tocopherol Extracts from Vegetable Oils."
Ingredient notes
Chicken at 54% is declared in both its forms, chicken meal at 28% and freshly prepared chicken at 26%. That distinction is worth decoding. Fresh chicken is mostly water and gives a lot of it up during cooking, while meal is already dry, so the meal half contributes more of the finished kibble than the split implies. Declared protein of 38.0% is high for a growth food and converts to 41.3% of dry matter.
Pea starch, pea protein and potato make up the plant structure, with no cereal on the list. Pea protein is worth a note when you read that protein figure, because it is a plant protein and does not carry the same amino acid usefulness as the chicken above it. The starch load stays low all the same, with carbohydrate estimated at 25.6% of dry matter where the typical puppy dry food runs 39.0%.
Two entries need reading carefully if allergies are the reason you are here. Poultry fat and poultry gravy both name a category, not a bird. Chicken is clearly the meat of the recipe, but the label does not confirm that nothing else fowl is in the bag. Salmon oil adds marine omega 3 fats for coat and brain development, and it also means fish belongs on this food's allergen picture.
The gut support is thoughtfully assembled. Dried chicory at 0.35% is named as the FOS source, a yeast wall supplies beta-glucans and MOS, and two inactivated cultures are declared at 0.005% each. Dried brewer's yeast brings B vitamins, while beet pulp and vegetable fibres keep crude fibre gentle at 2.0%, which suits a puppy gut.
A long tail of dried tomato, carrot, parsley, peppermint, yucca, rosehip, basil, turmeric, cranberry, carob, ginger, dandelion root and paprika closes the recipe. Read it as seasoning and provenance rather than nutrition, because the meat and the fats are what this food is really made of. Seaweed and lucerne meal sit in the same part of the list.
The declared analysis is where the label leaves the most on the table. Protein at 38.0%, fat at 20.0%, fibre at 2.0% and ash at 8.5% are printed, then it stops. There is no moisture figure, so the dry matter conversions above use the 8% assumption standard for a kibble. There is no calcium figure either, and that is the one an owner of a big pup most needs from a bag sold for all breeds. Energy of 409 kcal per 100g is the maker's own declaration, and the separate technological panel names sepiolite at 5000 mg as an anti-caking agent with tocopherol extracts as the antioxidant.
Price and value
Sold in 4kg and 12kg bags.
The amount a puppy needs rises with age and with the adult size they are heading for, so no single number holds for long. Our standard energy estimate puts a 10kg pup aged 4 to 12 months at somewhere near 173 to 212 grams a day. Weigh it out, then adjust to how your pup is filling out week by week.
Nutritional analysis
Declared analysis
38%
20%
2%
8.5%
Dry weight
41.3%
21.7%
2.2%
9.2%
25.6%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
56.2%
3.3%
32.2%
0.6%
6.4%
1.3%
Pricing & size
- Pack size
- 4 kg, 12 kg
- Retailer pricing
- Coming soon
Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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