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Alpha Spirit The Only One Complete – Wild Fish

Alpha Spirit

Alpha Spirit The Only One Complete: Wild Fish review

78.6/100Excellent
Cold pressedAdultSenior

Cold-pressed food built more like a raw recipe than a bagged one, with the Duck and the Poultry in our Outstanding band and the Wild Fish a whisker behind in Excellent. Fresh meat and whole fish lead every label. Pick by which animals your dog gets on with.

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Our view

Likely to suit

  • Owners drawn to raw feeding but not the freezer routine
  • Dogs that do better on very little starch
  • A dog kept away from land animals altogether, through the Wild Fish
  • Mixed homes, from toy breeds to giants and seniors alongside adults

Worth watching

  • Whole fish in all three, and fresh chicken in the Duck
  • Moisture at 16.0%, so the pieces are soft and the bag wants closing properly

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
78.6/100Excellent
Protein and processingExcellent
Nutritional balanceExcellent
TransparencyOutstanding
ValueExcellent

The details

Dog fit

Listed for adults and seniors of every size. Hydrolysed starch names no crop, so check with the maker if you shop strictly on grain avoidance.

Food type

Cold pressed

Life stage

Adult, Senior

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Fish

The score, in context
  1. Poultry 80.4
  2. Duck 80.0
  3. Wild Fish 78.6

Three recipes across Outstanding and Excellent. Typical dry food: Good.

Named fresh animals filling most of the bag carry all three well clear of the typical cold-pressed food, and no label here wins on the score.

What's in it
  • Fresh whole fish: sardinella, mackerel, horse mackerel, sardine, whole85%No land animal anywhere.
  • Hydrolysed starch9%The crop is not named.
  • Hydrolysed cartilage4%Only in this recipe.
  • Eggs, beet pulp0.5% eachA very small egg inclusion.
  • Brewer's yeast, pumpkin, pear, pineapple0.125% each
  • Thyme, coriander, cumin, turmeric0.125% each

Only iron at 70 mg, glucosamine at 4400 mg and taurine at 3000 mg are declared. The glucosamine is a working dose for the joints.

The only recipe here with no poultry or red meat.

Named ingredients

85% fresh whole fish (sardinella (Sardinella aurita), mackerel (Scomber scombrus), horse mackerel (Trachurus spp.), Sardine (Sardina pilchardus)), 9% hydrolyzed starch, 4% hydrolyzed cartilage, 0.5% eggs, 0.5% Beta Vulgaris pulp, 0.125% brewer's yeast (Saccharomyces cerevisiae), 0.125% pumpkin, 0.125% pear, 0.125% pineapple, 0.125% thyme (Thymus vulgaris), 0.125% coriander (Coriandrum sativum), 0.125% cumin (Cuminum cyminum), 0.125% turmeric (Curcuma longa)
Against the range
Fish
85%
20% in the Duck, 10% in the Poultry.
Land animals
None
Duck and chicken, or three birds, in the others.
Protein, dry matter
36.3%
Between the Poultry's 35.7% and the Duck's 37.5%.

For a dog kept clear of poultry and red meat, only this one fits.

Fresh meat and whole fish lead all three labels, the fish always the same four small oily species named outright. There is no added oil, so the omega fats arrive with the fish. Hydrolysed starch at 9% to 10.5% is the only carbohydrate ingredient.

Eggs, beet pulp and brewer's yeast sit in the middle, with fruit and herbs at fractions of a percent. Moisture is declared at 16.0% and calcium works out at 1.79% of dry matter on all three. The animals are what change.

Nutritional analysis

Declared analysis

Energy
364 kcal/100g
Protein

30.5%

Fat

15.5%

Fibre

2%

Ash

8%

Moisture

16%

Dry weight

Protein

36.3%

Fat

18.5%

Fibre

2.4%

Ash

9.5%

Carbs

33.3%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

85.5%

Carbs

9%

Veg

0.2%

Other

5.2%

Pricing & size
Price per kilo
£6.29 (RRP)
Pack
3kg, 12kg
A 15kg dog eats (our estimate)
210 to 255 g a day, 235 in the middle
Cost per day, 15kg dog
£1.48

Middle of the cold-pressed market and fair value for the quality, our Value pillar reading Excellent.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026