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Alpha Spirit Soft Food Complete – Wild Fish

Alpha Spirit

Alpha Spirit Soft Food Complete: Wild Fish review

70.4/100Excellent
WetAdultSenior

The meat share of a good wet food, served soft and semi-moist. Both recipes declare 85% fresh animal content and sit level in our Excellent band. Taurine and glucosamine come with printed doses, a welcome sight on a meat-led label.

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Our view

Likely to suit

  • Dogs with ageing teeth or a delicate jaw. The texture asks for barely any crunch
  • Dogs that find kibble hard going but are never quite filled by a wet tray
  • Owners who want fresh meat or fish leading, the starch kept to a binder
  • Senior dogs, both listed for adults and seniors
  • Dogs kept off land meats, on the Wild Fish

Worth watching

  • Fish in both recipes, the Poultry included
  • Chicken, turkey and duck together in the Poultry, so no single-protein plan there

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
70.4/100Excellent
Protein and processingGood
Nutritional balanceOutstanding
TransparencyOutstanding
ValueExcellent

The details

Dog fit

Listed for adult and senior dogs of every size. Choose by the animal your dog does best on, since the score will not split them.

Food type

Wet

Life stage

Adult, Senior

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Fish

The score, in context
  1. Poultry 71.0
  2. Wild Fish 70.4

All two Excellent. Typical wet food: Excellent.

The two score level, so your dog's protein preference should decide between them.

What's in it
  • Fresh whole fish: sardinella, mackerel, horse mackerel, sardine85%The entire meat share, four species named.
  • Hydrolysed starch9%Source unnamed.
  • Hydrolysed cartilage2%A natural nod to joint support.
  • Vegetable glycerine1.5%
  • Eggs0.5%The only other animal entry.
  • Beet pulp, brewer's yeast0.5% each
  • Pumpkin, pear, pineapple, thyme, coriander, cumin, turmeric0.25% down to 0.125%

Taurine at 2680 mg, glucosamine at 3930 mg and iron at 62 mg.

Eggs at 0.5% are on the list, worth knowing on a strict exclusion plan.

Named ingredients

85% fresh whole fish (sardinella (Sardinella aurita), mackerel (Scomber scombrus), horse mackerel (Trachurus spp.), sardine (Sardina pilchardus)), 9% hydrolysed starch, 2% hydrolysed cartilage, 1.5% vegetable glycerine (USP), 0.5% eggs, 0.5% Beta Vulgaris pulp, 0.5% brewer's yeast (Saccharomyces cerevisiae), 0.25% pumpkin, 0.125% pear, 0.125% pineapple, 0.125% thyme (Thymus vulgaris), 0.125% coriander (Coriandrum sativum), 0.125% cumin (Cuminum cyminum), 0.125% turmeric (Curcuma longa)
Against the range
Meat
85% whole fish
Three birds plus 10% fish on the Poultry.
Fat, dry matter
19.3%
18.7% on the Poultry.
Joint extras
Hydrolysed cartilage at 2%
Not on the Poultry.

The pick for a dog that needs its meat kept to one type.

Both declare 85% fresh animal content and keep 25% moisture in the finished food, so the meat share survives the process far more literally than in a kibble. Hydrolysed starch at 9% binds each recipe, its plant source unnamed, and no cereal appears. Vegetable glycerine at 1.5% keeps the food soft. Whole fish of four named species runs through both, and the tail is a pinch of fruit and herb.

Nutritional analysis

Declared analysis

Energy
328.3 kcal/100g
Protein

29%

Fat

14.5%

Fibre

2%

Ash

7%

Moisture

25%

Dry weight

Protein

38.7%

Fat

19.3%

Fibre

2.7%

Ash

9.3%

Carbs

30%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

85.5%

Carbs

9%

Veg

1.9%

Other

3.6%

Pricing & size
Price per kilo
£7.28 (RRP)
Pack
3kg, 1.5kg, 9kg
A 15kg dog eats (our estimate)
235 to 285 g a day, 260 in the middle
Cost per day, 15kg dog
£1.89

Mid-market for a semi-moist food and fair value for the quality.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026