

Alpha Spirit
Alpha Spirit Soft Food Complete: Poultry review
The meat share of a good wet food, served soft and semi-moist. Both recipes declare 85% fresh animal content and sit level in our Excellent band. Taurine and glucosamine come with printed doses, a welcome sight on a meat-led label.
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Our view
Likely to suit
- Dogs with ageing teeth or a delicate jaw. The texture asks for barely any crunch
- Dogs that find kibble hard going but are never quite filled by a wet tray
- Owners who want fresh meat or fish leading, the starch kept to a binder
- Senior dogs, both listed for adults and seniors
- Dogs kept off land meats, on the Wild Fish
Worth watching
- Fish in both recipes, the Poultry included
- Chicken, turkey and duck together in the Poultry, so no single-protein plan there
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for adult and senior dogs of every size. Choose by the animal your dog does best on, since the score will not split them.
Wet
Adult, Senior
Toy, Small, Medium, Large, Giant
Chicken
The score, in context
- Poultry 71.0
- Wild Fish 70.4
All two Excellent. Typical wet food: Excellent.
The two score level, so your dog's protein preference should decide between them.
What's in it
- Fresh chicken meat30%
- Fresh turkey meat25%
- Fresh duck meat20%
- Fresh whole fish: sardinella, mackerel, horse mackerel, sardine10%Bone and organ come with the fillet. Horse mackerel is a fish.
- Hydrolysed starch9%Binds the soft food; its plant source is not named.
- Vegetable glycerine1.5%Keeps it soft in the bag. Declared at pharmaceutical grade.
- Eggs, beet pulp, brewer's yeast1% each
- Carrot, apple, chicory, cumin, rosemary, turmeric0.25% eachSeasoning.
Taurine at 2680 mg for the heart, glucosamine at 3930 mg for joints, and iron at 62 mg, each printed as a figure.
Whole fish at 10% sits in this poultry recipe.
Named ingredients
Against the range
- Meat
- Chicken, turkey, duck and 10% fish
- Wild Fish is 85% whole fish alone.
- Protein, dry matter
- 38.0%
- 38.7% on the Wild Fish.
- Carbohydrate, dry matter
- An estimated 31.3%
- 30.0% on the Wild Fish.
The natural all-rounder of the pair.
Both declare 85% fresh animal content and keep 25% moisture in the finished food, so the meat share survives the process far more literally than in a kibble. Hydrolysed starch at 9% binds each recipe, its plant source unnamed, and no cereal appears. Vegetable glycerine at 1.5% keeps the food soft. Whole fish of four named species runs through both, and the tail is a pinch of fruit and herb.
Nutritional analysis
Declared analysis
28.5%
14%
2%
7%
25%
Dry weight
38%
18.7%
2.7%
9.3%
31.3%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
86%
9%
2.2%
2.8%
Pricing & size
- Price per kilo
- £7.28 (RRP)
- Pack
- 3kg, 1.5kg, 9kg
- A 15kg dog eats (our estimate)
- 235 to 285 g a day, 260 in the middle
- Cost per day, 15kg dog
- £1.89
Mid-market for a semi-moist food and fair value for the quality.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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