

Wainwright's
Wainwright's Adult Cans With Superfoods: Wild Venison review
The meat-forward approach of the brand's plain cans with the cereal taken out, and all three sit in our Excellent band. Each can keeps to one named animal, prepared fresh, and the label quantifies nearly everything on it. The superfoods in the name are the smallest entries on the list.
Our view
Likely to suit
- Grain-avoiding dogs, with all the starch from sweet potato and peas
- An exclusion diet: one named animal per can, no fish oil, no unnamed fat
- A dog already familiar with the usual meats. Wild venison at 67% is the novel option
- Owners who want meat prepared fresh, not dried into a meal
- Fussy eaters, who tend to take to the beef can once the tripe is in the bowl
Worth watching
- Goji berries and blueberries at 0.05% each, a flourish and not a working amount
- The lamb can leaves out the seaweed, yucca and chicory root
- No energy declared on any label, so the calorie figures are our estimate
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for adults of every size, on one portion table from toy breeds to giants. Let the waistline decide where in the daily range your dog belongs.
Wet
Adult
Toy, Small, Medium, Large, Giant
The score, in context
- Grass Fed Beef 76.7
- Wild Venison 75.7
- Grass Fed Lamb 75.2
All three Excellent. Typical wet food: Excellent.
Three cans close together, the beef a little ahead, sitting comfortably in the middle of a strong wet food shelf.
What's in it
- Freshly prepared wild venison67%The highest meat share here, and a novel animal.
- Dried sweet potato1%Equivalent to 4% fresh.
- Dried carrot, minerals
- Sunflower oil, dried seaweed0.5% each
- Dried peas
- Goji berries, blueberries0.05% each
- Yucca extract, chicory root0.02% each
- Dried rosemary, dried parsley0.02% each
Zinc at 24mg down to selenium at 0.04mg per kilo, all printed.
Named ingredients
Against the range
- Meat
- Venison 67%
- Beef 45% with tripe, lamb 60%.
- Fat, dry matter
- 32.0%
- 28.0% on the other two.
- Protein, dry matter
- 36.0%
- 40.0% on the beef and lamb.
- Energy
- 117 kcal per 100g
- 112 on the other two.
The richest can, and the one for a dog that already knows beef, lamb and poultry.
Freshly prepared meat leads all three cans, one named animal per can, with no cereal anywhere. Dried sweet potato does the starch work with dried peas and carrot behind it, sunflower oil at 0.5% is the only added fat, and goji berries and blueberries sit at 0.05% each. Every trace element carries a printed dose.
What varies is the meat share and the tail: the beef and venison cans add seaweed, yucca and chicory root, while the lamb keeps to a shorter list with mint in place of parsley.
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
9%
8%
0.5%
2.5%
75%
Dry weight
36%
32%
2%
10%
20%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
67%
19.1%
8.8%
3.1%
0.5%
1.5%
Pricing & size
- Price per kilo
- £6.05 (RRP)
- Pack
- 1 x 395g/kg)
- A 15kg dog eats
- 395 to 790 g a day, 595 in the middle
- Cost per day, 15kg dog
- £3.60
Middle of the market for a wet food, and fair value for the quality on offer.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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