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Wagg Wheat Free – —

Wagg

Wagg Wheat Free review

32.6/100Average
DryAdult

Wagg Wheat Free does what its name promises and is clear about the limits of that promise. Wheat comes out and maize, whole grain barley and 14% whole grain rice go in. The front of the label stays at 26% meat meal and gravy, of which a minimum of 4% is named chicken. Chicken fat at 2.8% lifts declared fat to 9.0%, so this is a slightly richer kibble than the plainest end of the shelf. Cereal still carries most of the bowl, which is largely why it reads Average in our scoring. For a dog whose trouble is specifically wheat, this bag does exactly what it promises.

Where to buy: coming soon
Live retailer pricing is coming soon. Once we have prices from UK retailers, the best price, cost per day and where to buy will appear here.

Our view

Likely to suit

If wheat is the ingredient you have learned to steer around, this recipe was written with your dog in mind.

  • Dogs that react to wheat in particular, since maize, barley and rice carry the starch here instead
  • Owners of a dog that settles well on rice, which is declared at 14% of the recipe
  • Dogs that do better with a little more fat in the bowl, declared here at 9.0%
  • Owners who want the meat share and the additive doses printed rather than summarised

Worth watching

A few honest caveats belong alongside the wheat free promise.

  • Wheat free is not grain free here, with maize, whole grain barley and rice all on the list
  • Barley carries gluten, so a dog avoiding wheat for gluten reasons is not fully clear of it
  • Chicken is named to a 4% minimum in the meat meal, and nothing beyond that carries a species
  • Estimated carbohydrate reaches 57.1% of dry matter against the 46.2% typical, so the cereal side is doing the heavy lifting

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
32.6/100Average
Protein and processingAverage
Nutritional balancePoor
TransparencyAverage
ValueAverage

The Details

Dog fit

If wheat is the ingredient you have learned to steer around, this recipe was written with your dog in mind. A few honest caveats belong alongside the wheat free promise.

Food type

Dry

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

The score, in context

In our scoring this comes out Average, under the Good reading the typical adult dry food earns, and while protein and processing and transparency each read Average, nutritional balance lands at Poor. The reasons sit in plain sight on the ingredient list. Cereal carries most of the recipe, protein converts to 21.7% of dry matter, and only a minimum of the animal content is named. Taking wheat out does not change that arithmetic, which is worth understanding so you read the bag as a swap rather than a step up. For a dog whose trouble is wheat and nothing else, this still delivers a complete and fortified everyday meal.

What's in it

Ingredients, as declared: 26%, Meat Meal & Gravy* (with min 4% Chicken*), Maize, Whole Grain Barley, Whole Grain Rice 14%, 2.8% Chicken Fat* (source of Omega 6), Beet, Dried Whole Green Peas, Whole Linseeds (source of omega 3), Minerals & Vitamins, Chicory Root (1000 mg/kg), Yucca (150 mg/kg). 28% Meat Ingredients, with Chicken equivalent per 100g to: *min 40g hydrated animal ingredients with

Named ingredients

26%, Meat Meal & Gravy* (with min 4% Chicken*), Maize, Whole Grain Barley, Whole Grain Rice 14%, 2.8% Chicken Fat* (source of Omega 6), Beet, Dried Whole Green Peas, Whole Linseeds (source of omega 3), Minerals & Vitamins, Chicory Root (1000 mg/kg), Yucca (150 mg/kg). 28% Meat Ingredients, with Chicken equivalent per 100g to: *min 40g hydrated animal ingredients with

Nutritional additives

_(the page labels this tab "Additives (per kg)")_: Vitamin A 12,000 iu, Vitamin D3 1,200 iu, Vitamin E 90 mg, Zinc (Zinc Sulphate Monohydrate) 50 mg, Iron (Iron (ll) Sulphate Monohydrate) 50 mg, Manganese (Manganous Oxide) 30 mg, Copper (Copper (ll) Sulphate Pentahydrate) 5 mg, Iodine (Calcium Iodate Anhydrous) 0.5 mg, Selenium (Sodium Selenite) 0.1 mg. Antioxidant, Preservative.

Ingredient notes

Meat meal and gravy at 26% opens the label, with a 4% chicken minimum named inside it. A footnote puts the 28% meat ingredients at 40g of hydrated animal ingredients or more per 100g of kibble. Meat meal is dried, rendered animal protein, concentrated and useful in its own right. The naming stops at that 4%, and no species is attributed to what remains.

Maize takes the place wheat usually holds, with whole grain barley behind it and whole grain rice declared at 14%. Of the three, rice sits easiest on a delicate gut, and it is the usual pick for a dog recovering from an upset stomach. Barley is easy enough once cooked, though it carries gluten, so wheat free and gluten free are not the same promise.

Chicken fat at 2.8% is the fat source and supplies omega 6, with whole linseeds bringing the plant form of omega 3. That takes declared fat to 9.0%, a touch richer than the leanest kibbles, which usually shows up as better palatability in a fussy dog.

Beet and dried whole green peas cover the vegetable side. Beet in this form is a fibre ingredient and not a source of sugar, since the sugar has already been extracted from it before the pulp reaches the recipe. Chicory root at 1000 mg/kg is the prebiotic and yucca at 150 mg/kg the stool odour entry.

The additive panel is printed with its doses: zinc at 50 mg, iron at 50 mg, manganese at 30 mg, copper at 5 mg, iodine at 0.5 mg and selenium at 0.1 mg per kilogram. Vitamins A, D3 and E sit alongside. The antioxidant and preservative at the end are not named individually, the one gap in a label that is otherwise readable.

Price and value

Sold in 2kg and 12kg bags.

For a sense of how far a bag goes, a 15kg adult dog in moderate condition needs roughly 254 grams a day, assuming about 840 kcal a day (110 × bodyweight^0.75, the standard maintenance estimate). The bag's own guide asks 75 grams for a 3kg dog, and 525 grams for one of 40kg.

Nutritional analysis

Declared analysis

Energy
330.2 kcal/100g

Estimated using Modified Atwater factors*

Protein

20%

Fat

9%

Fibre

2.5%

Ash

8%

Moisture

8%

Dry weight

Protein

21.7%

Fat

9.8%

Fibre

2.7%

Ash

8.7%

Carbs

57.1%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

0.7%

Added water

22.5%

Carbs

42.1%

Veg

0.7%

Oils

2.8%

Other

31.2%

Pricing & size
Pack size
2kg, 12kg
Retailer pricing
Coming soon

Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026