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Vitalin Puppy – —

Vitalin

Vitalin Puppy review

69.5/100Good
DryPuppy

A grain-free growth kibble built on chicken alone, and the label breaks its 37% chicken claim into dried, fresh and gravy. Potato and sweet potato bind it. It finishes in our Good band.

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Our view

Likely to suit

  • Puppies that do well on chicken, the only animal named on the list
  • Grain-free homes: potato, sweet potato and peas bind the kibble
  • Owners who like a meat claim itemised, with dried chicken at 25% doing most of the work
  • Pups whose digestion needs a hand, with prebiotics and a live culture named and measured
  • Puppies that put on condition easily. The energy estimate of 345 kcal per 100g runs under the typical 376

Worth watching

  • Salmon oil, so the bag is not fish free
  • No calcium figure, on a bag sold for toy through to giant pups
  • Carbohydrate at 45.6% of dry matter, against 39.0% for the typical puppy kibble

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
69.5/100Good
Protein and processingGood
Nutritional balanceGood
TransparencyExcellent
ValueGood

The details

Dog fit

Listed for puppies of every size. For a large or giant breed pup, ask Vitalin for the calcium figure before committing, and feed from the growth chart on the bag.

Food type

Dry

Life stage

Puppy

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Chicken

The score, in context
  1. Vitalin Puppy 69.5

All one Good. Typical dry food: Good.

It keeps pace with the puppy field, held level by a starch share above most growth kibbles and a protein figure that is decent without commanding.

What's in it
  • Chicken: dried chicken, freshly prepared chicken, chicken gravy37% (25%, 10%, 2%)Dried meat has already lost its water, so the 25% does most of the work.
  • Potato, sweet potatoThe starch base, with no cereal.
  • Potato protein
  • Chicken oilSame bird, so the animal side stays on one species.
  • Whole peas, dried carrot, dried parsnip2.0% eachReal inclusions.
  • Salmon oilGood for a growing coat, and it puts fish in the bowl.
  • Sugar beet, monosodium phosphate
  • Chicory root extract, citrus extracts, MOS, high nucleotide yeast0.3% down to 0.1%Prebiotics, with citrus as a natural antioxidant.
  • Apple cider vinegar, spearmint, honey, nettle, thyme200mg/kg eachSeasoning territory.
  • Yucca, tyndallised Lactobacillus helveticus0.01% (culture)

No calcium figure on the label. For a large or giant breed pup, put the question to Vitalin first.

Named ingredients

Chicken (37%, including Dried Chicken 25%, Freshly Prepared Chicken 10%, Chicken Gravy 2%), Potato, Sweet Potato, Potato Protein, Chicken Oil, Whole Peas (2.0%), Dried Carrot (2.0%), Dried Parsnip (2.0%), Salmon Oil, Sugar Beet, Monosodium Phosphate, Chicory Root Extract (as a source of Prebiotic FOS) (0.3%), Citrus Extracts (0.2%), Mannan-oligosaccharides (Prebiotic MOS) (0.1%), High Nucleotide Yeast, Apple Cider Vinegar Powder (200mg/kg), Dried Spearmint (200mg/kg), Honey Powder (200mg/kg), Dried Nettle (200mg/kg), Dried Thyme (200mg/kg), Extract of Yucca Schidigera, Tyndallised Lactobacillus Helveticus HA-122 (0.01%).
Against the range

Nutritional analysis

Declared analysis

Energy
345.2 kcal/100g

Estimated using Modified Atwater factors*

Protein

28%

Fat

12%

Fibre

2%

Ash

7.5%

Moisture

9%

Dry weight

Protein

30.8%

Fat

13.2%

Fibre

2.2%

Ash

8.2%

Carbs

45.6%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

35%

Added water

2%

Carbs

50.9%

Veg

4.8%

Oils

5.1%

Other

2.2%

Pricing & size
Price per kilo
£6.00 (RRP)
Pack
2kg, 12kg (trade: Pallet - 288 x 2kg Bags, Pallet - 55 x 12kg Bags)
A 15kg dog eats
145 to 370 g a day, 260 in the middle
Cost per day, 15kg dog
£1.56

A growing dog's portion keeps moving, from 30g a day for the smallest pups to 800g for the biggest on the label's guide.

Premium end of the market for a dry food, and you pay a little more than the analysis alone would justify.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026