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Vitalin Puppy – —

Vitalin

Vitalin Puppy review

69.5/100Good
DryPuppy

Chicken leads this growth kibble from Vitalin, and the label shows its working. Dried chicken at 25%, freshly prepared chicken at 10% and chicken gravy at 2% add up to the 37% on the front. Potato and sweet potato bind the kibble with no cereal at all. Named prebiotics and a live culture close the list. No other meat appears in the bag. Protein converts to 30.8% of dry matter, and our Good band is where the recipe finishes.

Where to buy: coming soon
Live retailer pricing is coming soon. Once we have prices from UK retailers, the best price, cost per day and where to buy will appear here.

Our view

Likely to suit

If chicken agrees with your puppy and you would rather keep grain out of the bowl, this bag covers both at once.

  • Puppies whose meat is chicken, the one animal named anywhere on this list
  • Grain free households, with potato, sweet potato and peas doing the binding instead of cereal
  • Owners who like a meat claim broken into its parts, with dried chicken at 25%, freshly prepared chicken at 10% and chicken gravy at 2% each itemised
  • Pups whose digestion needs a hand, with chicory root extract at 0.3%, mannan-oligosaccharides at 0.1% and a tyndallised Lactobacillus at 0.01% named and measured
  • Puppies that put condition on easily, since the energy estimate of 345 kcal per 100g runs under the 376 typical of a puppy kibble

Worth watching

Give these points a read before the bag becomes your pup's everyday food.

  • Fish reaches the bowl through salmon oil even though chicken is the only meat, and a fish free plan cannot use this bag
  • Owners rearing a big pup are missing the number that matters most to them, since no calcium figure is printed and the bag is sold for toy through to giant
  • Starch runs high here: carbohydrate lands at 45.6% of dry matter where the typical puppy kibble reads 39.0%
  • The energy figure is our estimate rather than a declaration, which makes the feeding guide on the bag the firmer starting point

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
69.5/100Good
Protein and processingGood
Nutritional balanceGood
TransparencyExcellent
ValueGood

The Details

Dog fit

If chicken agrees with your puppy and you would rather keep grain out of the bowl, this bag covers both at once. Give these points a read before the bag becomes your pup's everyday food.

Food type

Dry

Life stage

Puppy

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Chicken

The score, in context

Vitalin Puppy comes out in our Good band. The middle of the puppy dry field settles in the same band, so this bag keeps pace with its class without pulling clear of it.

The pillar picture explains the shape of that. Transparency reads Excellent while protein and processing, nutritional balance and value all read Good, which fits a recipe that is well chosen and openly declared. The analysis is what holds the placing level: a starch share above what most growth kibbles carry, and a protein figure that is decent but never commanding.

What's in it

Ingredients, as declared: Chicken (37%, including Dried Chicken 25%, Freshly Prepared Chicken 10%, Chicken Gravy 2%), Potato, Sweet Potato, Potato Protein, Chicken Oil, Whole Peas (2.0%), Dried Carrot (2.0%), Dried Parsnip (2.0%), Salmon Oil, Sugar Beet, Monosodium Phosphate, Chicory Root Extract (as a source of Prebiotic FOS) (0.3%), Citrus Extracts (0.2%), Mannan-oligosaccharides (Prebiotic MOS) (0.1%), High Nucleotide Yeast, Apple Cider Vinegar Powder (200mg/kg), Dried Spearmint (200mg/kg), Honey Powder (200mg/kg), Dried Nettle (200mg/kg), Dried Thyme (200mg/kg), Extract of Yucca Schidigera, Tyndallised Lactobacillus Helveticus HA-122 (0.01%).

Named ingredients

Chicken (37%, including Dried Chicken 25%, Freshly Prepared Chicken 10%, Chicken Gravy 2%), Potato, Sweet Potato, Potato Protein, Chicken Oil, Whole Peas (2.0%), Dried Carrot (2.0%), Dried Parsnip (2.0%), Salmon Oil, Sugar Beet, Monosodium Phosphate, Chicory Root Extract (as a source of Prebiotic FOS) (0.3%), Citrus Extracts (0.2%), Mannan-oligosaccharides (Prebiotic MOS) (0.1%), High Nucleotide Yeast, Apple Cider Vinegar Powder (200mg/kg), Dried Spearmint (200mg/kg), Honey Powder (200mg/kg), Dried Nettle (200mg/kg), Dried Thyme (200mg/kg), Extract of Yucca Schidigera, Tyndallised Lactobacillus Helveticus HA-122 (0.01%).
Ingredient notes

Nothing else on this label beats the chicken declaration. It splits the 37% chicken into dried chicken at 25%, freshly prepared chicken at 10% and chicken gravy at 2%. Dried meat has lost its water already, so that 25% does more of the finished kibble's work than the fresh portion. Having the split in front of you means you can weigh that up yourself.

Chicken oil comes from the same bird, and with no other meat in the recipe the animal side stays on one species. Salmon oil appears further down and puts fish into the bowl. That is a good thing for a growing coat and a limit worth naming for anyone holding a pup to a single protein.

Starch duty falls to potato and sweet potato, with whole peas at 2.0% in support and no cereal in sight. Carbohydrate converts to 45.6% of dry matter, comfortably above the 39.0% the middle of the puppy dry field carries, so this bag leans further on its base than a meat led kibble does. Sugar beet brings a well tolerated fibre alongside.

The gut and immunity side is properly itemised. Prebiotic FOS comes from chicory root extract at 0.3%, with mannan-oligosaccharides at 0.1% and high nucleotide yeast beside it. A tyndallised Lactobacillus helveticus culture at 0.01% closes the list. Citrus extracts at 0.2% add natural antioxidants on the way past.

Dried carrot and dried parsnip at 2.0% each are real inclusions. Apple cider vinegar powder, spearmint, honey powder, nettle and thyme all sit at 200mg per kilogram apiece. That is seasoning territory. Chicken and a root vegetable base are what the recipe stands on, and it makes no claim beyond that.

One line is missing and it is a notable one for a food sold across every size of puppy. Calcium is not declared. A large or giant breed pup leans on that figure more heavily than on anything else in the analysis. If that is the dog you are feeding, put the question to the maker before you commit.

Price and value

Sold in 2kg and 12kg bags at £6.00 a kilo.

A growing dog's portion keeps moving, so work from the growth chart the bag prints. Step the amount up or down as your pup fills out. On the label's own guide the range runs from 30g a day for the smallest pups to 800g for the biggest.

Nutritional analysis

Declared analysis

Energy
345.2 kcal/100g

Estimated using Modified Atwater factors*

Protein

28%

Fat

12%

Fibre

2%

Ash

7.5%

Moisture

9%

Dry weight

Protein

30.8%

Fat

13.2%

Fibre

2.2%

Ash

8.2%

Carbs

45.6%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

35%

Added water

2%

Carbs

50.9%

Veg

4.8%

Oils

5.1%

Other

2.2%

Pricing & size
Pack size
2kg, 12kg (trade: Pallet - 288 x 2kg Bags, Pallet - 55 x 12kg Bags)
Retailer pricing
Coming soon

Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026