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Trophy Lifestyle Sensitive & Shine – —

Trophy Pet Foods

Trophy Pet Foods Trophy Lifestyle Sensitive & Shine review

55.3/100Good
DryPuppy

Trophy Lifestyle Sensitive & Shine is a gentle, chicken led kibble listed for small breed puppies, and it is built on a cereal base rather than a meat one. Maize opens the list, with chicken meal at a minimum of 26% behind it. Oats sit alongside rice, declared at a minimum of 5%, and a long botanical tail closes the recipe inside a minimum of 0.4% herbs and 4% vegetables. Protein converts to 25.0% of dry matter with the carbohydrate estimate at 52.2%, and our reading puts it in the Good band.

Where to buy: coming soon
Live retailer pricing is coming soon. Once we have prices from UK retailers, the best price, cost per day and where to buy will appear here.

Our view

Likely to suit

If you want something plain and easy going for a small pup, with nothing exotic anywhere on the label, this one is simple to live with.

  • Small breed puppies, the size Trophy lists this recipe for
  • Owners who like one named meat in the bowl, since chicken meal, chicken fat and freshly prepared chicken are the only animal entries here
  • Pups that are happy enough on cereal, since maize and oats make up the base alongside a minimum of 5% rice
  • Owners who read the additive panel, with taurine at 385 mg/kg and L-carnitine at 190 mg/kg both dosed in print
  • Households that enjoy a botanical tail on a label, with carrot, seaweed, milk thistle, nettle, turmeric and ginger among the herbs and vegetables

Worth watching

Read the label closely before you commit a growing pup to this one.

  • Owners of a fast growing pup will find no calcium figure printed anywhere here, and calcium is the number growth leans on hardest, so it is worth asking Trophy for it
  • Maize leads the recipe, which a household set on keeping cereals out of the bowl will want to know before the first bag arrives
  • The label never says what Prairie Meal is made from, an unknown that counts for more on a strict exclusion diet than on a simple preference for chicken
  • Against the 376 kcal typical of a puppy dry food, this one declares 360 kcal per 100g, and a lively pup may want a slightly fuller bowl than the chart's opening line

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
55.3/100Good
Protein and processingAverage
Nutritional balanceAverage
TransparencyExcellent
ValueGood

The Details

Dog fit

If you want something plain and easy going for a small pup, with nothing exotic anywhere on the label, this one is simple to live with. Read the label closely before you commit a growing pup to this one.

Food type

Dry

Life stage

Puppy

Breed size

Small

Main protein

Chicken

The score, in context

Our reading places Trophy Lifestyle Sensitive & Shine in the Good band, level with the middle of the puppy dry field. Protein and processing and nutritional balance both read Average, with transparency Excellent and value Good, so nothing here is falling over. The recipe simply leads with maize rather than meat, and the carbohydrate estimate of 52.2% of dry matter against the 39.0% typical is the clearest expression of that. What it does well is stay uncomplicated and stay consistent, which is worth something in a first bag.

What's in it

Ingredients, as declared: Maize, Chicken meal (min. 26%), Chicken Fat, Rice (min. 5%), Freshly Prepared Chicken, Full Fat Linseed, Oats, Prairie Meal, Lucerne, Peas, Yeast (source of mannan oligosaccharides), Minerals, Carrot, Seaweed, Milk Thistle, Marigold, Nettle, Yucca Schidigera, Rosemary, Blackcurrant, Pomegranate, Thyme, Turmeric, Dandelion, Ginger, Oregano, (min. 0.4% herbs and min. 4% vegetables).

Named ingredients

Maize, Chicken meal (min. 26%), Chicken Fat, Rice (min. 5%), Freshly Prepared Chicken, Full Fat Linseed, Oats, Prairie Meal, Lucerne, Peas, Yeast (source of mannan oligosaccharides), Minerals, Carrot, Seaweed, Milk Thistle, Marigold, Nettle, Yucca Schidigera, Rosemary, Blackcurrant, Pomegranate, Thyme, Turmeric, Dandelion, Ginger, Oregano, (min. 0.4% herbs and min. 4% vegetables).

Nutritional additives

Vitamin a (3a672a) 29145iu, Vitamin D3 (3a671) 2235iu, Vitamin E (3a700) 335mg, L-Carnitine (3a910) 190mg, Taurine (3a370) 385mg, Iron (Iron II Sulphate Monohydrate) 50mg, Iodine (Calcium Iodate, Anhydrous) 2.25mg, Copper ( Copper II Sulphate Pentahydrate ) 11mg, Manganese (Manganese II Oxide) 51mg, Zinc (Zinc Sulphate Monohydrate) 159mg, Zinc (Zinc Chelate of Glycine Hydrate) 27mg, Selenium ( Sodium Selenite ) 0.01mg.

Ingredient notes

The head of the list is maize, and that is where most of this kibble comes from. Most dogs do perfectly well on it, and with oats and a minimum of 5% rice behind it the energy side of the recipe is well covered. The foundation of the food is grain and not meat.

The chicken is declared properly for a label of this kind. Chicken meal is declared at a minimum of 26%, and chicken fat and freshly prepared chicken sit behind it. The water has already gone from a meal. That 26% therefore survives into the kibble much as printed. It is the reason a cereal led recipe still declares 23.0% protein as fed, or 25.0% once the moisture is taken out.

Three entries in the middle of the list are worth a moment. Prairie Meal names no source at all, which is the one genuinely opaque line here. Lucerne is dried forage, good for fibre with a little plant protein alongside. Peas do much the same job. None of them are problems in themselves, though an owner running an exclusion diet will want the Prairie Meal question answered.

The range gets its name from the bottom of the list. Carrot, seaweed, milk thistle, marigold, nettle, blackcurrant, pomegranate, thyme, turmeric, dandelion, ginger and oregano all sit inside that minimum of 0.4% herbs and 4% vegetables. They are a finishing touch on the recipe, not its substance. Yeast is on the list as the source of mannan oligosaccharides. Prebiotics like that one are food for the bacteria in the lower bowel, and this is the entry aimed squarely at digestion.

The declared analysis reads modestly for a food aimed at growth. Protein converts to 25.0% of dry matter, fat to 13.0% and the carbohydrate estimate to 52.2%, that last figure sitting well clear of the 39.0% typical of the category. The bigger gap is calcium, which is not printed at all. For a growing pup that is the number you most want in hand. Ask Trophy for it if you like to check a growth diet against a target.

Price and value

Sold in 3kg and 14kg bags, at £3.49 a kilo.

How much of a bag a pup gets through changes almost week to week, because the amount tracks age and the adult weight your dog is heading for. Take your figure from Trophy's growth chart and adjust as your pup fills out. The label's own guide opens at 47g a day for a 2kg pup.

Nutritional analysis

Declared analysis

Energy
360 kcal/100g
Protein

23%

Fat

12%

Fibre

3%

Ash

6%

Moisture

8%

Dry weight

Protein

25%

Fat

13%

Fibre

3.3%

Ash

6.5%

Carbs

52.2%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

38.9%

Carbs

42.5%

Veg

0.5%

Oils

14.1%

Other

3.9%

Pricing & size
Pack size
3kg, 14kg
Retailer pricing
Coming soon

Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026