

Specific
Specific CPW Puppy all breeds review
A wet puppy food built on pork, a meat few dogs ever meet, and it sits in our Good band. Moisture is declared at 67%, drier than most wet food, so the energy comes out dense at 150 kcal per 100g. Nothing on the list carries a percentage and ash is left off the panel, so a fair amount rests on trust.
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Our view
Likely to suit
- Puppies who have never had pork, which makes it a handy novel protein
- Small stomachs. 150 kcal per 100g against the 106 typical of a puppy wet food
- Mixing with kibble, as a food this dense goes in without swamping the bowl
- Fussy young eaters, given a soft texture and a meat-led list
- A delicate digestion: psyllium husk on the list, beta-glucans from the yeast
Worth watching
- No calcium figure, which matters most for a large or giant pup
- Maize and rice, so it cannot sit in a cereal-free plan
- Fish oil in a pork food, ruling out a fish-free plan
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for puppies of every size. For a large or giant breed, ask Specific for the calcium figure before relying on it.
Wet
Puppy
Toy, Small, Medium, Large, Giant
Pork
The score, in context
- Specific CPW Puppy all breeds 68.4
All one Good. Typical wet food: Excellent.
Disclosure holds it a step behind a strong wet puppy field; a handful of printed percentages would move it up.
What's in it
- PorkAppealing, easily digested and rarely used, which is what a novel protein should be.
- MaizeSecond on the list, so the starch is cereal.
- Egg powderProtein of about the highest quality there is.
- Sunflower oilVitamin E along with the fat.
- Rice
- Minerals, vitamins and trace elementsSome trace elements chelated, the easier form to absorb.
- Cellulose powderPurified plant fibre, mostly bulk.
- Fish oilMarine omega 3 for brain and coat.
- Psyllium huskA soluble fibre that steadies digestion.
- YeastFor its beta-glucans.
No calcium figure printed. For a large or giant pup, ask the maker before relying on this food.
Ash is not declared, so the panel cannot be fully put on a dry-matter basis.
Named ingredients
Against the range
Nutritional analysis
Declared analysis
13%
8.2%
1.1%
67%
Dry weight
39.4%
24.8%
3.3%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
58.2%
2%
31.2%
5.2%
3.4%
Pricing & size
- Price per kilo
- £8.53 (RRP)
- Pack
- 6 x 300 g
- A 15kg dog eats
- 605 g a day
- Cost per day, 15kg dog
- £5.16
Portions for a growing pup move every few weeks; match the tray count to the chart and your pup's expected adult size.
Premium end of the market for a wet food, and the price runs ahead of what the analysis shows.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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