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Specific CPD-M Puppy Medium Breed – —

Specific

Specific CPD-M Puppy Medium Breed review

39.3/100Average
DryPuppy

Specific CPD-M Puppy Medium Breed is a fish-led growth kibble from Specific, a Danish brand sold mainly through veterinary practices. Wheat carries the base and fish meal leads the animal side. The finer points read like a clinical formulation: amino acids added by name, chelated trace elements, and a beet pulp and psyllium fibre pairing chosen for digestion. It sits in our Average band. Cereal takes a large part of the bowl and only a little of the protein is tied to the fish, and that is what settles the result.

Where to buy: coming soon
Live retailer pricing is coming soon. Once we have prices from UK retailers, the best price, cost per day and where to buy will appear here.

Our view

Likely to suit

If your shortlist starts with what the vet's shelf carries, this one will already feel familiar.

  • Medium-breed puppies, since the recipe is built and portioned for their growth rather than borrowed from an all-breeds range
  • Dogs happier on fish than on the usual poultry, since fish meal leads the animal side of the recipe
  • Owners who like a formulation-first approach, with amino acids and chelated trace elements dosed into the recipe by design
  • Pups with easily unsettled tummies, because beet pulp and psyllium husk are both there with stool quality in mind

Worth watching

Three details on this label deserve a look before you buy.

  • Wheat and maize both feature, so it will not fit a grain-free feeding plan
  • Fish leads, but pork fat and egg powder are on the label too, along with an unnamed protein hydrolysate, so it cannot anchor a strict single-protein regime
  • The published analysis leaves out ash and calcium, so this label prints fewer numbers to check than the better growth labels do

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
39.3/100Average
Protein and processingPoor
Nutritional balanceGood
TransparencyGood
ValueAverage

The Details

Dog fit

If your shortlist starts with what the vet's shelf carries, this one will already feel familiar. Three details on this label deserve a look before you buy.

Food type

Dry

Life stage

Puppy

Breed size

Medium

Main protein

Fish

The score, in context

This food sits in our Average band, while the typical puppy dry food lands in our Good band. The readings are uneven: transparency comes in Good, while protein and processing is the one that reads Poor. The gap to the typical mark is mostly construction. Cereal leads the label, part of the protein arrives from maize and an unnamed hydrolysate instead of the fish, and the analysis declares less than the stronger growth labels manage. None of that stops it doing its job for a pup that thrives on it; it simply gives the label fewer places to earn credit.

What's in it

Ingredients, as declared: Wheat, fish meal, maize protein, pork fat, minerals, animal protein hydrolysate, beet pulp, vitamins and trace elements (including chelated trace elements), fish oil, egg powder, lysine, psyllium husk, methionine, threonine, tryptophan, rosemary extract. With natural antioxidants (tocopherols and vitamin C).

Named ingredients

Wheat, fish meal, maize protein, pork fat, minerals, animal protein hydrolysate, beet pulp, vitamins and trace elements (including chelated trace elements), fish oil, egg powder, lysine, psyllium husk, methionine, threonine, tryptophan, rosemary extract. With natural antioxidants (tocopherols and vitamin C).

Nutritional additives

inline in ingredients — the site publishes no separate additives panel.

Ingredient notes

Wheat opens the list and fish meal follows it. Fish meal is a concentrated ingredient, fish with the water driven off before it is weighed, so it brings more protein to the recipe than second place suggests. Even so, the balance of the bowl tips towards cereal: estimated from the declared ingredient list, carbohydrate-carrying ingredients make up around 58.3% of the recipe as fed, with meat-derived ingredients at around 30.6%.

Maize protein and an animal protein hydrolysate top up the protein figure, one from a grain and one from an unnamed animal source. The run of added amino acids, lysine, methionine, threonine and tryptophan, is the tell of a recipe balanced by the numbers. Where the plant proteins fall short of what growth demands, the maker adds the missing pieces directly. It is a clinical way to build a puppy food, and Specific is a clinical sort of brand.

The digestive supporting cast is deliberate. Beet pulp gives a steady fibre that dogs tolerate well, and psyllium husk is the classic choice for keeping stools formed. You more often meet that pairing in sensitive-digestion recipes than in everyday puppy food. Egg powder adds a small dose of highly complete protein. The fish oil is there for omega-3 fats, and a growing brain and coat use plenty of them.

The trace elements include chelated forms, the type usually chosen for better absorption. Preservation is natural, handled by tocopherols with vitamin C and rosemary extract.

The published analysis is briefer than we would like: protein, fat, fibre and moisture, with no ash figure and no printed calcium. That is why no dry-matter workings appear on this page. It is also the main reason this label reads as middling on openness. A veterinary-channel maker will have the growth minerals formulated to standard; we would simply rather see them in print.

Price and value

£5.39 a kilo, sold in 4kg, 7kg and 12kg bags.

Puppy portions shift with age and expected adult size. Feed to the guide on the bag and to your pup's waistline, and expect the numbers to move every few weeks while growth is quick.

Nutritional analysis

Declared analysis

Energy
386.2 kcal/100g
Protein

25.6%

Fat

14.3%

Fibre

1.8%

Moisture

8.5%

Dry weight

Protein

28%

Fat

15.6%

Fibre

2%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

30.6%

Carbs

58.3%

Oils

6%

Other

5.1%

Pricing & size
Pack size
4 kg, 7 kg, 12 kg
Retailer pricing
Coming soon

Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026