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Specific CPD-S Puppy Small Breed – —

Specific

Specific CPD-S Puppy Small Breed review

37.9/100Average
DryPuppy

Specific CPD-S Puppy Small Breed is a growth kibble for little dogs that leads on cereal rather than on meat. Wheat opens the list ahead of the fish meal and the maize protein. Percentages appear against nothing, and the analysis stops before ash. A formulator's hand is visible in the individually added amino acids and the chelated trace elements, and the food sits in our Average band.

Where to buy: coming soon
Live retailer pricing is coming soon. Once we have prices from UK retailers, the best price, cost per day and where to buy will appear here.

Our view

Likely to suit

There is a formulator's hand behind this recipe, and it shows in the parts most labels leave to chance.

  • Small breed puppies, since Specific writes this recipe for no other size
  • Pups steering clear of poultry and beef, since fish meal is the named protein and pork fat the named fat
  • Owners who want an amino acid profile topped up deliberately, with lysine, methionine, threonine and tryptophan all added by name
  • Busy little pups, with 386 kcal per 100g against the 376 typical for a puppy kibble
  • Households wanting gentle fibre in the bowl, with beet pulp and psyllium husk both on the list

Worth watching

More goes unsaid on this label than on most, and you will want to know exactly where.

  • Nothing on the list is quantified, so you cannot tell how much fish meal is in the bag
  • Wheat leads the recipe, and among the grains it is one of the most often reported behind dietary intolerance, so keep an eye on a pup with a delicate stomach
  • One entry, the animal protein hydrolysate, comes with no species attached, so the recipe cannot be the basis for a formal exclusion trial
  • Neither calcium nor ash is printed, so a growth-minded owner has less to check here than on a fully declared label

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
37.9/100Average
Protein and processingPoor
Nutritional balanceGood
TransparencyGood
ValueAverage

The Details

Dog fit

There is a formulator's hand behind this recipe, and it shows in the parts most labels leave to chance. More goes unsaid on this label than on most, and you will want to know exactly where.

Food type

Dry

Life stage

Puppy

Breed size

Small

Main protein

Fish

The score, in context

Our Average band is where this one lands, one step under the Good band that the middle of the puppy kibble market occupies. Protein and processing reads Poor while transparency reaches Good. The shortfall is easy to trace: a cereal-led recipe with an unquantified meat share and an analysis that stops before ash gives us less to work with.

The thinking behind the formulation is not in question. The amino acids are topped up one by one, the trace elements come partly chelated, and the fibre is covered from two directions. It is the disclosure, rather than the intent, that holds the position where it is.

What's in it

Ingredients, as declared: Wheat, fish meal, maize protein, pork fat, minerals, animal protein hydrolysate, beet pulp, vitamins and trace elements (including chelated trace elements), fish oil, egg powder, lysine, psyllium husk, methionine, threonine, tryptophan, rosemary extract. With natural antioxidants (tocopherols and vitamin C).

Named ingredients

Wheat, fish meal, maize protein, pork fat, minerals, animal protein hydrolysate, beet pulp, vitamins and trace elements (including chelated trace elements), fish oil, egg powder, lysine, psyllium husk, methionine, threonine, tryptophan, rosemary extract. With natural antioxidants (tocopherols and vitamin C).

Nutritional additives

inline in ingredients — the site publishes no separate additives panel.

Ingredient notes

Wheat opens the ingredients list, which tells you where most of this kibble comes from. It binds beautifully and cooks easily, and the great majority of pups handle it without a flicker. It is also among the grains most commonly reported behind dietary intolerance. That is a fact worth carrying if your pup has a history of upsets.

Fish meal is the named protein and it is a good form to see. Rendered and ground, it is only a few percent water, so it carries a dense load of amino acids and marine minerals into the recipe for its weight. The label never puts a figure beside it. Nothing on this list is quantified, so the declared 25.6% protein is the only handle an owner gets.

Maize protein sits close behind the fish meal, and that is plant protein topping up the total, not meat doing the work. Pork fat supplies the named animal fat at a declared 14.3%, and fish oil brings the omega 3. Egg powder adds a small quantity of protein, and protein does not come much more digestible than that.

The back half of the list reads like a nutritionist's checklist. Lysine, methionine, threonine and tryptophan are each added by name. The trace elements include chelated forms, which tend to be absorbed better. Psyllium husk joins beet pulp so that both soluble and insoluble fibre are covered. Rosemary extract with tocopherols and vitamin C keeps the fats stable without reaching for a synthetic preservative.

Animal protein hydrolysate is the one entry with no species behind it. Hydrolysed protein is broken into fragments small enough that the immune system tends to overlook them. That is why it appears in sensitivity work. An unnamed source, though, means this recipe cannot anchor a formal elimination trial.

The analysis is where a growth owner will feel the gaps. Protein at 25.6%, fat at 14.3% and fibre at 1.8% are printed alongside moisture at 8.5%. Ash is missing, so this panel cannot be converted to a dry matter basis and set fairly against other foods. Calcium is absent too. Energy is declared at 386 kcal per 100g, a little above the 376 typical for a puppy kibble. That suits a little dog whose stomach holds only so much.

Price and value

£6.85 a kilo, sold in 1kg, 4kg and 7kg bags.

A small breed pup's daily amount climbs quickly through the early months and then levels off. Match the bag's chart to the adult weight you expect your pup to reach. The guide runs from 20g a day for the tiniest pups up to 175g.

Nutritional analysis

Declared analysis

Energy
386.2 kcal/100g
Protein

25.6%

Fat

14.3%

Fibre

1.8%

Moisture

8.5%

Dry weight

Protein

28%

Fat

15.6%

Fibre

2%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

30.6%

Carbs

58.3%

Oils

6%

Other

5.1%

Pricing & size
Pack size
1 kg, 4 kg, 7 kg
Retailer pricing
Coming soon

Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026