

Specific
Specific CPD-S Puppy Small Breed review
A growth kibble for small breed puppies that sits in our Average band, built on wheat with fish meal behind it. The formulator's hand shows in the amino acids added one by one and the partly chelated trace elements. What holds it back is disclosure, with nothing quantified and the analysis stopping before ash.
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Our view
Likely to suit
- Small breed puppies, the only size Specific writes this recipe for
- Pups avoiding poultry and beef. Fish meal is the named protein and pork fat the named fat
- Owners who like an amino acid profile topped up on purpose: lysine, methionine, threonine and tryptophan all added by name
- Busy little pups, at 386 kcal per 100g against the 376 typical for a puppy kibble
- Gentle fibre from two sources, beet pulp and psyllium husk
Worth watching
- No percentage against any ingredient, so the fish meal share is unknown
- Wheat leads the list. Most pups handle it fine, but watch a pup with a delicate stomach
- An animal protein hydrolysate with no species named, which rules it out as the base of a formal exclusion trial
- No calcium or ash figure, so a growth-minded owner has less to check
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for small breed puppies only. Match the bag's chart to the adult weight you expect your pup to reach, since the daily amount climbs fast in the early months.
Dry
Puppy
Small
Fish
The score, in context
- Specific CPD-S Puppy Small Breed 37.9
All one Average. Typical dry food: Good.
A careful formulation held back by what the label leaves out: no percentages, no ash and no calcium.
What's in it
- WheatOpens the list, so most of the kibble comes from here. Among the grains most often reported behind intolerance.
- Fish mealThe named protein. Dry and dense, so it carries a lot of amino acids for its weight. No figure beside it.
- Maize proteinPlant protein topping up the total.
- Pork fatThe named animal fat.
- Minerals
- Animal protein hydrolysateNo species given, so this label cannot anchor an elimination trial.
- Beet pulp, psyllium huskInsoluble and soluble fibre covered between them.
- Vitamins and trace elementsIncluding chelated trace elements, which tend to be absorbed better.
- Fish oil, egg powderOmega 3 from the oil; egg is a small dose of very digestible protein.
- Lysine, methionine, threonine, tryptophan, rosemary extract
Lysine, methionine, threonine and tryptophan added individually, chelated trace elements, and tocopherols with vitamin C keeping the fats stable.
No calcium or ash on the analysis, so the panel cannot be put on a dry matter basis.
Named ingredients
Against the range
Nutritional analysis
Declared analysis
25.6%
14.3%
1.8%
8.5%
Dry weight
28%
15.6%
2%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
30.6%
58.3%
6%
5.1%
Pricing & size
- Price per kilo
- £6.85 (RRP)
- Pack
- 1 kg, 4 kg, 7 kg
- A 15kg dog eats (our estimate)
- 195 to 240 g a day, 220 in the middle
- Cost per day, 15kg dog
- £1.51
A small breed pup's daily amount climbs quickly through the early months, then levels off.
At the premium end for a dry food, and you pay more than the analysis alone would justify.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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