

Specific
Specific Adult Medium Breed CXD-M review
Specific Adult Medium Breed CXD-M is a fish-led everyday kibble written for medium adult dogs, with a feeding chart that runs from 8kg to 30kg and nothing else on its mind. Wheat opens the ingredients list with maize protein behind it, and fish meal is the named animal protein. The fat is declared as pork fat, and four amino acids are topped up individually at the end. It comes out in our Average band, a step under the Good band where most adult dry food gathers.
Our view
Likely to suit
For a medium adult who prefers fish to meat, this is a steady, unchanging bowl to keep your dog on.
- Medium breed adults, with the label written and portioned for that size and no other
- Dogs who eat fish more happily than poultry or red meat, since fish meal is the only named source of animal protein
- Owners who want the fat named, since this label says pork fat and not just oils and fats
- Dogs whose diets need a full amino acid profile, with lysine, methionine, threonine and tryptophan each added by name
Worth watching
Before you settle on it, run your eye over a handful of label facts.
- Wheat leads the ingredients list, worth knowing if you suspect your dog of a wheat problem
- With maize protein second on the list, a real share of the declared protein is coming from plants and not from the fish
- The animal protein hydrolysate names no species, so this label cannot carry a strict exclusion trial
- Ash is not declared, so the analysis cannot be converted to a full dry matter picture
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe Details
Dog fit
For a medium adult who prefers fish to meat, this is a steady, unchanging bowl to keep your dog on. Before you settle on it, run your eye over a handful of label facts.
Dry
Adult
Medium
Fish
The score, in context
Our reading puts this in the Average band while most adult dry food gathers in the Good band, and a couple of things drive that. The animal share is modest for a dry food, with fish meal sitting third behind two plant entries. The maize protein above it means the 22.6% protein on the analysis does not all come from the sea. Then there is what the label leaves out: ash is missing, so a full dry matter conversion is off the table, and one animal entry is described only as a hydrolysate. A medium adult who eats it happily and holds condition on it is doing fine on this bowl. It is a conventional, competently built kibble, and our scoring, which leans hard on named meat and declared detail, does not flatter that construction.
What's in it
Ingredients, as declared: Wheat, maize protein, fish meal, pork fat, beet pulp, minerals, animal protein hydrolysate, fish oil, vitamins and trace elements (including chelated trace elements), egg powder, lysine, methionine, threonine, tryptophan, rosemary extract. With natural antioxidants (tocopherols and vitamin C).
Named ingredients
Nutritional additives
inline in ingredients — the site publishes no separate additives panel.
Ingredient notes
Wheat at the front accounts for most of the kibble, and maize protein directly behind it says something about the protein figure. Maize protein is a concentrated plant protein. It lifts a declared percentage, though it is short on some amino acids a dog needs most. That is exactly why lysine, methionine, threonine and tryptophan appear individually at the end of the list. Topping them up is sound formulation, not a warning sign, though it does confirm that the 22.6% protein is a blend and not a fish total.
Fish meal is the animal protein and it is the concentrated form, only around 5 to 7% water, so it carries a lot of amino acids for its position on the list. What the wording does not do is name a species. Fish meal can be made from a single catch or from a mix, so a dog with a specific fish reaction is not covered by this entry.
Pork fat names both the animal and the material. Most dry foods do not label their fat that well. Fish oil follows further down as the omega 3 source, and beet pulp above it supplies the fibre, with crude fibre landing at 2.1% as fed, which is on the gentle side. Near the end sits egg powder, a small amount of very high quality protein.
Calcium works out at 0.77% of dry matter, a comfortable level for an adult dog and no more than that, which fits a food written for maintenance rather than growth. Energy is declared rather than estimated at 373 kcal per 100 grams, a little above the 357 typical for adult dry food, so the portions on the chart are correspondingly modest.
Chelated trace elements are used, since a gut generally takes those up most readily. Rosemary extract, tocopherols and vitamin C do the preserving here, with no synthetics. There is no separate additives panel published for this range, so the doses behind those entries are not visible. Animal protein hydrolysate is the one entry that names nothing at all. It is there as a palatant and is unremarkable for most dogs, but it is the reason this food cannot be used to rule a species out.
Price and value
Sold in 4kg, 7kg and 12kg bags.
As a guide, a 15kg adult dog in moderate condition would eat about 225 grams a day, assuming around 840 kcal a day (110 × bodyweight^0.75, the standard maintenance estimate). The label's own chart asks 195 grams for a 14kg dog and 215 grams for a 16kg dog, which lands in much the same place. Weigh the first few portions and adjust to the waistline from there.
Nutritional analysis
Declared analysis
22.6%
11.3%
2.1%
8.5%
Dry weight
24.7%
12.3%
2.3%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
19.9%
70.3%
6.2%
3.5%
Pricing & size
- Pack size
- 4 kg, 7 kg, 12 kg
- Retailer pricing
- Coming soon
Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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