

Specific
Specific Adult Medium Breed CXD-M review
A fish-led everyday kibble written for medium adults and nothing else. Wheat opens the list with maize protein behind it, fish meal is the named animal protein, and four amino acids are topped up by name. It sits in our Average band.
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Our view
Likely to suit
- Medium breed adults, the only size it is written and portioned for
- Dogs that eat fish more happily than poultry or red meat
- Owners who want the fat named: pork fat, not just oils and fats
- Diets that need a full amino acid profile, with lysine, methionine, threonine and tryptophan added
Worth watching
- Wheat leads the list
- Maize protein second, so a real share of the protein comes from plants
- An animal protein hydrolysate with no species, so no strict exclusion trial
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for medium adult dogs. Weigh the first few portions against the chart and adjust to the waistline.
Dry
Adult
Medium
Fish
The score, in context
- Specific Adult Medium Breed CXD-M 35.9
All one Average. Typical dry food: Good.
A conventional, competently built kibble that our scoring, built around named meat and declared detail, does not flatter.
What's in it
- WheatMost of the kibble.
- Maize proteinA concentrated plant protein that lifts the declared figure but runs short on some amino acids.
- Fish mealConcentrated, so it carries a lot for its place. No species named.
- Pork fatNames the animal and the material.
- Beet pulp, minerals
- Animal protein hydrolysateA palatant that names nothing at all.
- Fish oilOmega 3.
- Vitamins and trace elements, egg powderChelated trace elements; a little high-quality egg protein.
- Lysine, methionine, threonine, tryptophanSound formulation, and confirmation the protein is a blend.
- Rosemary extract
Ash is not declared, so the analysis cannot be converted to a full dry matter picture.
No separate additives panel is published, so the vitamin and trace element doses are not visible.
Named ingredients
Against the range
Nutritional analysis
Declared analysis
22.6%
11.3%
2.1%
8.5%
Dry weight
24.7%
12.3%
2.3%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
19.9%
70.3%
6.2%
3.5%
Pricing & size
- Price per kilo
- £4.89 (RRP)
- Pack
- 4 kg, 7 kg, 12 kg
- A 15kg dog eats
- 205 g a day
- Cost per day, 15kg dog
- £1.00
Mid-market for a dry food, and you pay more than the analysis alone would justify.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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