

Salters
Salters Energy review
Salters Energy is a chicken kibble written for dogs that actually use their calories, and it starts the way you want an energy food to start. Two dried chicken meals open the ingredients list ahead of any cereal, with round grain rice and ground maize behind them. The tail carries better extras than most working recipes bother with: full fat linseed, extra virgin olive oil, dried whole egg and seaweed. Our scoring puts it in the Good band, level with the middle of the adult dry shelf where the typical bag settles.
Our view
Likely to suit
For a dog that comes home muddy and hungry rather than merely muddy, this recipe is built around the appetite that follows.
- Dogs that work or play hard all day, with fat converting to 21.7% of dry matter
- Owners who look for dried meat high up a label, with two chicken meals ahead of the cereals, meat meal then spray dried
- Dogs that handle grain comfortably, with round grain rice and ground maize doing the binding
- Households with dogs of very different sizes, since one range covers toy breeds up to giant ones
- Owners who prefer natural preservation, with the maker stating that a vitamin E extract does the job and no artificial colours go in
Worth watching
Some entries on this list repay a closer look before you buy.
- Maize gluten meal and cellulose fibre both add bulk to the list, plant protein and purified fibre rather than more meat
- Dried whole egg puts a second animal source alongside the chicken, which means chicken is not the whole story
- This is a dense recipe at 395 kcal per 100g, so a dog having a quiet week needs a smaller bowl than the name suggests
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe Details
Dog fit
For a dog that comes home muddy and hungry rather than merely muddy, this recipe is built around the appetite that follows. Some entries on this list repay a closer look before you buy.
Dry
Adult
Toy, Small, Medium, Large, Giant
Chicken
The score, in context
In our scoring this comes out in the Good band, the same one that the middle of the adult dry market occupies. The lift comes from the front of the list. It is unusual for a kibble to start with two dried chicken entries ahead of any cereal. Dried meat carries no water with it, so where it sits on the list honestly reflects what reaches the bowl. The analysis agrees: protein converts to 31.5% of dry matter, fat to 21.7%, and estimated carbohydrate to 38.4% against the 46.2% typical for an adult dry food.
The company that chicken keeps is what stops it climbing further. Maize gluten meal and cellulose fibre are both working entries that a dog gets less from than the label figure implies. With no dosed additive panel published, there is nothing to read on the trace mineral side.
What's in it
Ingredients, as declared: Chicken Meat Meal, Spray Dried Chicken Meal, Round Grain Rice, Ground Maize, Chicken Fat, Maize Gluten Meal, Dried Sugar Beet Pulp, Full Fat Linseed, Sunflower Meal, Dried Whole Egg, Extra Virgin Olive Oil, Yeast (Autolyzed), Cellulose Fibre, Natural Seaweed, Vitamins and Minerals.
Named ingredients
Nutritional additives
No additives panel is published. The only additive statement the brand makes is this sentence, repeated verbatim on all four product pages: "We don’t use any artificial colours, antioxidants or preservatives. Our dog food’s colour is the natural colour after cooking. We use an antioxidant which is a natural extract of Vitamin E (called “topcopherol-rich extracts of natural origin”). Our dog food is preserved naturally, as a result of suitable drying of the cooked kibbles."
Ingredient notes
Two dried chicken entries open the recipe, chicken meat meal followed by spray dried chicken meal, and that ordering is worth noticing. Meal goes into the mixer already dry. The top of the list therefore matches the finished kibble fairly closely, with none of the shrinkage a fresh meat headline hides. Protein finishes at 31.5% of dry matter and fat at 21.7%, so the energy in the name is genuine and not a marketing line.
Round grain rice and ground maize carry the starch, and estimated carbohydrate lands at 38.4% of dry matter against 46.2% typical for an adult dry food. This is openly a cereal recipe, and for most dogs cooked rice and maize are easy going. Dried sugar beet pulp behind them does the useful fibre work, with crude fibre at 2.4% of dry matter.
A careful reader will stop on maize gluten meal. It is what maize milling leaves behind, a by-product used to top up a protein figure. It certainly lifts the number, though dogs get less out of plant protein than they do out of meat. It sits below the chicken fat here, well short of the top, so it supports the chicken without standing in for it, and the analysis should be read with that in mind.
At the end of the label comes the pleasant surprise. Full fat linseed brings plant omega 3. Extra virgin olive oil is a rare sight in a kibble and a good source of vitamin E. Dried whole egg adds highly usable protein, and natural seaweed covers iodine and a spread of trace minerals. Autolysed yeast sits among them for palatability and gut support.
The least interesting thing on the list is cellulose fibre, a purified plant fibre that gives the kibble bulk and the dog nothing. Calcium works out at 0.98% of dry matter, a comfortable level for an adult, and ash at 6.0% of dry matter is modest, which points to a meal with more meat than bone in it.
There is no dosed additive panel for this range. What the maker does say is that no artificial colours, antioxidants or preservatives are used. The colour of the kibble is simply what cooking leaves behind, and a natural vitamin E extract handles preservation. That is a clear promise as far as it goes, though it does leave you without the zinc and copper figures a fully dosed label would hand you.
Price and value
£5.97 a kilo, sold in 2kg and 15kg bags.
As a guide, a 15kg adult dog in moderate condition would eat about 213 grams a day, assuming roughly 840 kcal a day (110 × bodyweight^0.75, the standard maintenance estimate). That comes to £1.27 a day. The energy figure behind that is our estimate, not a declared number. A dog fed this recipe is likely to be working hard enough to need more, so treat it as a floor and let condition settle the rest.
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
29%
20%
2.2%
5.5%
8%
Dry weight
31.5%
21.7%
2.4%
6%
38.4%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
61.7%
32.8%
0.1%
4.5%
0.9%
Pricing & size
- Pack size
- 2kg (SKU SE2, £18.98) · 15kg (SKU SE15, £89.50)
- Retailer pricing
- Coming soon
Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
Related dog food guides
Ranked shortlists that include foods like this one.






