

Sainsbury's
Sainsbury's Nature's Goodness Pate 150g: Chicken review
Sainsbury's Nature's Goodness Pate is about as short as a supermarket label gets. One named animal at 60%, carrot at 3%, potato at 2%, minerals and a tail of trace powders, all in a 150g tub. Beef and chicken are the two options, and neither list carries a second animal anywhere on it. Both land in our Excellent band.
Our view
Likely to suit
A list this short tells you in seconds which animal is in the bowl.
- Dogs working through an elimination diet, since the beef tub names beef and nothing else from an animal, and the chicken tub does the same with chicken
- Ten entries in total with the meat right at the front, for an owner who reads the label in one go
- Small dogs and cautious eaters, because a 150g tub is opened and finished in a sitting
- Dogs that want protein high and starch low, with protein at 50.0% of dry matter and the carbohydrate estimate at 7.5%
- The only starch here is potato at 2%, good news for a household keeping grain out of the bowl
Worth watching
Even a short list leaves things unsaid, and now is the easier time to weigh them up.
- No fish oil appears on either label, so the omega 3 in the tub is whatever the meat itself brings with it
- The added panel covers vitamin D3, vitamin E and four trace minerals, with no vitamin A or iron printed alongside them
- With 150g in a tub, this reads most naturally as a full diet for a smaller dog, as a medium or large one gets through several a day
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe Details
Dog fit
A list this short tells you in seconds which animal is in the bowl. Even a short list leaves things unsaid, and now is the easier time to weigh them up.
Wet
Adult
Toy, Small, Medium, Large, Giant
Chicken
The score, in context
Both tubs finish in our Excellent band, level with each other. The typical adult wet food is an Excellent too, so this pate keeps company with the middle of a strong category while doing it on ten ingredients. Protein and processing reads Good, nutritional balance and transparency both Outstanding, and value Excellent alongside the overall. The reasons are in plain sight: a named animal at 60%, protein at 50.0% of dry matter, and a label with almost nothing on it needing explanation.
What's in it
Ingredients, as declared: Chicken* (60%), Carrot* (3%), Potato* (2%), Minerals, Chicory Root* (0.08%), Cranberry Powder*, Rosemary Powder*, Spinach Powder,* Dried Parsley,* Blueberry Powder*. *Natural ingredients
Named ingredients
Nutritional additives
Vitamin D3 140 IU, Vitamin E 30mg, Zinc (Zinc Sulphate Monohydrate) 12 mg, Manganese (Manganese (II) Oxide) 1 mg, Copper (Copper (II) Sulphate Pentahydrate) 0.5 mg, Iodine (Calcium Iodate Anhydrous) 0.3 mg.
Ingredient notes
Sixty per cent of each tub is the named animal, and that is the whole plot of the recipe. Protein converts to 50.0% of dry matter and fat to 27.5%, a genuinely meat-led analysis, and the carbohydrate estimate lands at 7.5% of dry matter where the typical adult wet food runs at 15.8%.
Carrot at 3% and potato at 2% are the only plants with any weight behind them. Cooked carrot is easily digested and brings the pigment a dog turns into vitamin A along with a little soluble fibre, while the potato is largely there to give the pate its body.
Chicory root at 0.08% is the functional entry. Its inulin is a soluble fibre that gut bacteria live on. Blueberry, cranberry, spinach, parsley and rosemary follow as trace amounts. The rosemary also works as a natural antioxidant and slows the fat in the tub going stale.
Every entry on the short added panel carries a dose: vitamin D3, vitamin E, zinc, manganese, copper and iodine. There is no vitamin A and no added iron, both of which a meat-rich recipe carries a good deal of in the meat itself. It does leave this one of the shorter panels you will read on a wet label.
What is absent matters as much as what is there. No fish oil, no unnamed fats, no hydrolysates and no category terms, which means the beef tub really is a one-animal recipe and so is the chicken. That kind of clarity is unusual on a supermarket label and it is the strongest single reason to consider this pate.
How this variety differs
Chicken at 60% standing in for the beef, on the same construction and the same analysis. More dogs in this country are fed chicken than any other meat, and chicken is also the one they most often cannot take. For most dogs it is the obvious first choice, and for a few it is the obvious one to step around.
Price and value
£6.00 a kilo, in a 150g tub, with the same figure on the beef and the chicken.
As a guide, a 15kg adult dog in moderate condition works out at £5.48 a day, or roughly 913 grams, assuming about 840 kcal a day (110 × bodyweight^0.75, the standard maintenance estimate). The label's own guide for a dog between 10kg and 30kg runs from 750g to 1950g a day.
Nutritional analysis
Declared analysis
10%
5.5%
0.5%
2.5%
80%
Dry weight
50%
27.5%
2.5%
12.5%
7.5%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
60%
21%
2%
4.6%
12.5%
Pricing & size
- Pack size
- 150g
- Retailer pricing
- Coming soon
Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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