

Ruff's Recipes
Ruff's Recipes Puppy Cartons: Puppy's Chicken Supper review
Ruff's Recipes Puppy Cartons are freshly prepared meat dinners in a 390g carton, and both recipes keep their lists short and their meat at the front. Chicken leads one and turkey the other, each well past half the recipe, with a single vegetable, a little pea protein, flaxseed and a chicory root source of prebiotic fibre behind it. Protein converts to 39.3% of dry matter and carbohydrate to only 9.0%, and both cartons come out in our Excellent band.
Our view
Likely to suit
You want to know what is actually in the carton, and this label tells you almost to the gram.
- Puppies who do best on freshly prepared meat, which leads both recipes and makes up well over half of each
- Grain-free households, since neither carton has a cereal on its list
- Growing pups with a modest appetite, since 123 kcal per 100g beats the 106 a puppy wet food typically gives
- Households feeding wet alongside a kibble, with 72.0% declared moisture bringing water to the same meal
Worth watching
Take both labels in properly before the first delivery arrives.
- Both recipes carry more calcium than a large breed growth plan usually allows for, so a pup on course for a big adult frame wants that checked against their feeding plan
- The chicken carton carries salmon as well, so it cannot anchor a fish free elimination diet
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe Details
Dog fit
You want to know what is actually in the carton, and this label tells you almost to the gram. Take both labels in properly before the first delivery arrives.
Wet
Puppy
Toy, Small, Medium, Large, Giant
Chicken
The score, in context
Both cartons land in our Excellent band. So does the typical puppy wet food, which makes this a competitive category to stand out in. These two hold their own, finishing within a whisker of one another.
Protein and processing reads Excellent on both cartons, nutritional balance and transparency read Outstanding, value keeps step with the overall in Excellent, and the reasons for those readings are visible on the pack. The fresh meat share is high, the list is itemised to a fraction of a percent, and the analysis bears out what the front of the carton claims.
What's in it
Ingredients, as declared: Freshly Prepared Chicken (56.7%), Salmon (6.3%), Carrot (4%), Pea Protein (2.6%), Blueberry (0.6%), Flaxseed (0.6%), Chicory Root (as a source of prebiotic FOS) (0.14%), Dried Herbs & Botanicals (0.2%) (Seaweed 0.05%, Nettle 0.02%, Rosemary 0.015%, Bay 0.015%, Dill 0.015%, Mint 0.015%, Oregano 0.015%, Thyme 0.015%, Chamomile 0.01%, Turmeric 0.01%, Reishi Mushroom 0.005%, Valerian Root 0.005%), Dried Blueberry. Dried Herbs & Botanicals (0.2%) (Seaweed, Nettle, Rosemary, Bay, Dill, Mint, Oregano, Thyme (0.015%), Chamomile, Turmeric, Reishi Mushroom, Valerian Root) Dried Blueberry.
Named ingredients
Nutritional additives
Vitamin A 3,600IU, Vitamin D3 300IU. Trace Elements: Zinc (as Zinc Sulphate Monohydrate) 30mg, Iron (as Iron (II) Sulphate Monohydrate) 14.4mg, Manganese (as Manganous Sulphate Monohydrate) 2.4mg, Copper (as Copper (II) Sulphate Pentahydrate) 1.44mg
Ingredient notes
Freshly prepared meat is the headline on both, at 56.7% chicken in the Chicken Supper and 63% turkey in the Turkey Casserole. Fresh meat is weighed before cooking, so part of that mass is water. In a wet food the water largely stays in the pack, and the analysis backs the claim up: protein converts to 39.3% of dry matter and fat to 32.1%.
Carbohydrate is the striking figure. It is estimated at 9.0% of dry matter against the 13.6% usual for a puppy wet food. That is what happens when the only starch on the list is 4% carrot in one recipe and 4% sweet potato in the other. Fibre lands at 7.1% of dry matter, most of it coming from those vegetables and the chicory.
Chicory root at 0.14% goes in as a source of prebiotic FOS. That is a soluble fibre the gut's good bacteria live on, and a sensible thing to find in a food aimed at digestions still finding their feet. Flaxseed at 0.6% adds plant omega 3 to the fats.
Pea protein at 2.6% is the one entry that gives pause. Pea protein is a byproduct of pea processing, and it is a plant route to a higher protein figure, not a meat one. At 2.6% it is a small share of a recipe this meaty, though it is still worth knowing about.
The dried herb and botanical blend at 0.2% is itemised right down to seaweed at 0.05% and reishi mushroom at 0.005%, which is unusual honesty for what is essentially a garnish. Read it as seasoning with a nod to wellbeing; these recipes stand on their meat.
The additive panel is brief: vitamin A at 3,600 IU and vitamin D3 at 300 IU, with zinc at 30 mg, iron at 14.4 mg, manganese at 2.4 mg and copper at 1.44 mg. Ash converts to 12.5% of dry matter, so there is plenty of mineral in the pack for bone being laid down at speed. The calcium level is where the two recipes part company, as the variety notes set out.
How this variety differs
Puppy's Chicken Supper builds its meat from freshly prepared chicken at 56.7% with salmon at 6.3% behind it. That puts marine protein alongside the poultry, and fish sits in the allergen picture as a result. Carrot at 4% is the vegetable and blueberry at 0.6% the fruit. Calcium here converts to 2.68% of dry matter. For a small or medium pup building bone that is generous mineral support. A large breed growth plan would normally aim lower.
Price and value
£7.15 a kilo, sold as single 390g cartons.
Wet food goes into the bowl in larger volumes than kibble, and a pup's share of it shifts month by month as they grow. Let the chart on the pack and your puppy's waistline set the amount. As a rough guide, our standard energy estimate has a 10kg pup aged 4 to 12 months working through 576.1 to 704.1 grams a day.
Nutritional analysis
Declared analysis
11%
9%
2%
3.5%
72%
Dry weight
39.3%
32.1%
7.1%
12.5%
9%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
73.1%
17.2%
3%
5.3%
1.4%
Pricing & size
- Pack size
- 1 x 390g - £2.79 (£7.15/kg)
- Retailer pricing
- Coming soon
Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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