Rocketo

Rocketo Really Good Dog Food: Air Dried Beef review

Name: Rocketo Really Good Dog Food: Air Dried Beef
Brand: Rocketo

72.9/100Excellent

DryPuppyAdult

Flavour

Air dried, not baked, and one of the shortest complete recipes going: 85% meat and organs with a little coconut flour. All three sit in our Excellent band. Carbohydrate lands between 10.8% and 14.4% of dry matter, a long way under the 46.2% a typical bag carries.

Where to buy: coming soon

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Our view

Likely to suit

Dogs that do best on very little starch
Puppy, adult and senior on one label
Hungry, hard working dogs, at 440 to 450 kcal per 100g
Owners who value offal, with liver in all three
A dog that does better with some bulk, given the fibre

Worth watching

Cod liver oil in every recipe, so fish is in each
Fat at 30.6% to 33.3% of dry matter, so measure portions on a steadier dog
No added vitamins or minerals and no calcium figure, so the micronutrient side is taken on trust

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

72.9/100Excellent

Protein and processingGood

Nutritional balanceOutstanding

TransparencyExcellent

ValueExcellent

The details

Dog fit

Listed for puppies, adults and seniors of every size. For a big breed puppy, the missing calcium figure is the thing to raise with Rocketo before ordering.

Food type

Dry

Life stage

Puppy, Adult, Senior

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Beef

The score, in context

Air Dried Beef 72.9
Air Dried Turkey 71.6
Air Dried Chicken 71.5

All three Excellent. Typical dry food: Good.

All three finish level, so pick by animal; the missing vitamin and mineral panel is what keeps them a step below the strongest foods.

What's in it

Beef (meat, organic liver, organic spleen)85%Liver is doing real nutritional work here, not sitting there for flavour
Organic coconut flour5.3%The one starch; air drying needs little to hold together
Organic chia seeds, organic flaxseedPlant omega 3
Cod liver oilMarine omega 3 with natural vitamins A and D
Carrots, organic apple, blueberrySeasoning more than substance
Organic coconut flakes, organic alfalfa
Algae lime, organic egg shell powderThe calcium
Yeast, organic parsley, seaweedSeaweed for iodine

Named ingredients

Beef 85% (meat, organic liver, organic spleen), organic coconut flour (5.3%), organic chia seeds, carrots, cod liver oil, organic apple, organic flaxseed, blueberry, organic coconut flakes, algae lime, yeast, organic parsley, organic alfalfa, seaweed, organic egg shell powder

Against the range

Organs: Liver and spleen; Liver and hearts on the others
Protein, dry matter: 41.2%; 38.8% and 38.1%
Ash, dry matter: 5.6%; 9.4% and 9.5%

The meatiest of the three, with less bone in the mix than its siblings.

Three air dried recipes on one short list: 85% meat and organs, coconut flour at 5.3% as the only real starch, then chia, carrot, cod liver oil, apple, flaxseed and a few more whole foods. There is no vitamin or mineral premix; algae lime and egg shell powder supply calcium, seaweed iodine and liver much of the rest. Fibre runs high for a meat led food, 8.2% to 10.0% of dry matter.

Nutritional analysis

Declared analysis

Energy

450 kcal/100g

Protein

35%

Fat

26%

Fibre

Ash

4.8%

Moisture

15%

Dry weight

Protein

41.2%

Fat

30.6%

Fibre

8.2%

Ash

5.6%

Carbs

14.4%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

85%

Carbs

5.3%

Veg

3.8%

Oils

1.3%

Other

4.5%

Pricing & size