

Raw Made Simple
Raw Made Simple Complete Raw: Lamb review
All five recipes land in our Outstanding band and none pulls ahead. Every animal ingredient carries a percentage and nothing arrives as a category, so these labels ask no detective work. The fixed block of beef tripe and organs gives every recipe the same backbone, which is also the one thing an exclusion diet has to plan around.
Our view
Likely to suit
- Raw feeders who want organ meat in every meal
- A dog kept off starch entirely. No cereal, pulse or potato anywhere
- Rotating proteins: beef, chicken, duck, lamb and turkey on one construction
- A dog that needs tempting to the bowl, with green tripe in every recipe
- Multi-dog homes, every recipe listed from toy breeds to giants
Worth watching
- Beef offal and salmon oil in all five, so none keeps beef or fish out
- The recipe sold as Beef takes 30% of its meat from turkey with bone
- Freezer room for the tubs, fridge thawing, and washing bowls and hands afterwards
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for adults of every size. Energy is estimated rather than declared, so portion within the daily range to your dog's waistline.
Raw
Adult
Toy, Small, Medium, Large, Giant
Lamb
The score, in context
- Lamb 88.4
- Beef 88.2
- Chicken 87.1
- Turkey 85.6
- Duck 85.1
All five Outstanding. Typical raw food: Outstanding.
All five finish level at the top of our fiercest category, so the animal and how rich you want the mince are the whole decision.
What's in it
- Lamb with bone30%
- Lamb heart27%The most even split of muscle and organ in the range.
- Beef green tripe20%
- Beef liver, beef kidney5%, 3%Liver for vitamin A, iron and B vitamins; kidney for selenium.
- Carrot, green vegetables
- Blueberry
- Salmon oilThe long-chain omega 3, and fish in every recipe.
- KelpIodine and trace minerals.
None. Salmon oil and kelp are the only supplemental sources, with no vitamin or mineral premix.
Beef tripe, liver and kidney are in this recipe, so it does not keep beef out of the bowl.
Named ingredients
Against the range
- Ash, dry matter
- 3.3%
- The lowest; the turkey reaches 12.9%.
- Fat, dry matter
- 36.7%
- Second only to the beef's 45.7%.
- Heart
- Lamb heart, 27%
- Beef heart in the Beef, duck heart in the Duck.
In the richer half of the range without being the richest.
Five recipes on one construction. A named meat with its bone leads, beef green tripe takes 20% (10% in the Chicken), and beef liver at 5% and beef kidney at 3% are in every one. Carrot, green vegetables and a berry make up the plant side, and salmon oil and kelp close each list.
Bone sits inside the meat share, so the calcium comes without a mineral bag, though no recipe declares a calcium figure. There is no premix. Energy is estimated across the range, from 120.5 to 188.5 kcal per 100g.
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
15%
11%
2%
1%
70%
Dry weight
50%
36.7%
6.7%
3.3%
3.3%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
85%
11.4%
1.4%
2.2%
Pricing & size
- Price per kilo
- £5.50 (RRP)
- Pack
- 500 g tub (single size - the brand lists no other pack size for this recipe)
- A 15kg dog eats
- 300 to 450 g a day, 375 in the middle
- Cost per day, 15kg dog
- £2.06
Budget end of the market for a raw food, and strong value for what is in the recipe.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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