Raw Made Simple

Raw Made Simple Complete Raw: Beef review

Name: Raw Made Simple Complete Raw: Beef
Brand: Raw Made Simple

88.2/100Outstanding

RawAdult

Flavour

All five recipes land in our Outstanding band and none pulls ahead. Every animal ingredient carries a percentage and nothing arrives as a category, so these labels ask no detective work. The fixed block of beef tripe and organs gives every recipe the same backbone, which is also the one thing an exclusion diet has to plan around.

Where to buy: coming soon

Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

Raw feeders who want organ meat in every meal
A dog kept off starch entirely. No cereal, pulse or potato anywhere
Rotating proteins: beef, chicken, duck, lamb and turkey on one construction
A dog that needs tempting to the bowl, with green tripe in every recipe
Multi-dog homes, every recipe listed from toy breeds to giants

Worth watching

Beef offal and salmon oil in all five, so none keeps beef or fish out
The recipe sold as Beef takes 30% of its meat from turkey with bone
Freezer room for the tubs, fridge thawing, and washing bowls and hands afterwards

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

88.2/100Outstanding

Protein and processingOutstanding

Nutritional balanceOutstanding

TransparencyOutstanding

ValueOutstanding

The details

Dog fit

Listed for adults of every size. Energy is estimated rather than declared, so portion within the daily range to your dog's waistline.

Food type

Raw

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Beef

The score, in context

Lamb 88.4
Beef 88.2
Chicken 87.1
Turkey 85.6
Duck 85.1

All five Outstanding. Typical raw food: Outstanding.

All five finish level at the top of our fiercest category, so the animal and how rich you want the mince are the whole decision.

What's in it

Beef heart27%Heart as the lead muscle meat.
Beef green tripe20%Works reliably on a dog that has gone quiet about food.
Turkey with bone30%Supplies the calcium, and makes this a two-animal mince.
Beef liver, beef kidney5%, 3%Liver for vitamin A, iron and B vitamins; kidney for selenium.
Carrot, green vegetables
Blueberry
Salmon oilThe long-chain omega 3, and fish in every recipe.
KelpIodine and trace minerals.

None. Salmon oil and kelp are the only supplemental sources, with no vitamin or mineral premix.

Sold as Beef, but 30% of the meat is turkey with bone.

Named ingredients

Beef Heart (27%), Beef Green Tripe (20%), Turkey with Bone (30%), Beef Liver (5%), Beef Kidney (3%), Carrot, Green Vegetables, Blueberry, Salmon Oil, Kelp.

Against the range

Other animals on the label: Turkey with bone, 30%; The others keep their bone-in meat to the named animal.
Fat, dry matter: 45.7%; The richest; the turkey is 25.8%.
Energy: 188.5 kcal per 100g; The densest; the duck is 120.5.

The richest mince of the five, so it feeds in the smallest portions.

Five recipes on one construction. A named meat with its bone leads, beef green tripe takes 20% (10% in the Chicken), and beef liver at 5% and beef kidney at 3% are in every one. Carrot, green vegetables and a berry make up the plant side, and salmon oil and kelp close each list.

Bone sits inside the meat share, so the calcium comes without a mineral bag, though no recipe declares a calcium figure. There is no premix. Energy is estimated across the range, from 120.5 to 188.5 kcal per 100g.

Nutritional analysis

Declared analysis

Energy

188.5 kcal/100g

Estimated using Modified Atwater factors*

Protein

15%

Fat

16%

Fibre

Ash

Moisture

65%

Dry weight

Protein

42.9%

Fat

45.7%

Fibre

2.9%

Ash

8.6%

Carbs

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

85%

Veg

11.4%

Oils

1.4%

Other

2.2%

Pricing & size

Price per kilo: £5.50 (RRP)
Pack: 500 g tub (single size - the brand lists no other pack size for this recipe)
A 15kg dog eats: 300 to 450 g a day, 375 in the middle
Cost per day, 15kg dog: £2.06

The richest recipe, so a dog needs less of it each day.

Budget end of the market for a raw food, and strong value for what is in the recipe.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.