

Naturediet
Naturediet Feel Good: Fish review
The range the brand is best known for: six cartons at 60% animal content, with rice, one vegetable and dried seaweed making up a very short list. Five sit in our Excellent band and the fish carton a step below in Good. Change the meat and nothing else changes.
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Our view
Likely to suit
- Rotation feeders, with one construction across all six
- The meat share printed on every label
- Dogs kept to one animal: chicken and lamb each come alone
- A lighter dinner, with the fish carton at 70 kcal per 100g
- Dogs that never drink enough, since most of each carton is moisture
Worth watching
- Fish and whitefish with no species named, which matters to a strict avoidance plan
- Rice on all six labels
- The fish carton is far lighter, so a big dog needs a lot more of it
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for adult dogs of every size. Naturediet's guide for a 15kg dog runs from 488 to 780 grams a day, so check where your dog's weight sits on it.
Wet
Adult
Toy, Small, Medium, Large, Giant
Fish
The score, in context
- Lamb 77.0
- Chicken 76.7
- Turkey 76.7
- Chicken 76.6
- Salmon 74.7
- Fish 55.8
Six recipes across Excellent and Good. Typical wet food: Excellent.
Five cartons sit close together, so among them the choice is the animal your dog prefers; the fish carton sits a clear step back.
What's in it
- Fish60%Named only as fish, with no species.
- Rice12%More rice than the other five.
- Potato6%In place of the carrots.
- Dried seaweedTrace minerals and iodine; the range's only flourish.
Vitamins A and D3, selenium as sodium selenite, iron, copper, manganese and zinc, each with a figure per kilo.
The fish is not named to species, so this carton cannot help a dog avoiding one particular fish.
Named ingredients
Against the range
- Energy
- 70 kcal per 100g
- 109 to 122 on the others
- Fat, dry matter
- 8.7%
- 28.6% to 34.6% elsewhere
- Carbohydrate, dry matter
- 28.3%
- The highest; 9.6% at the low end
By some distance the lightest carton, for a dog that needs a lighter dinner.
Every carton declares 60% animal content and prints how it splits. Rice sits at 10% (12% on the fish), carrots or potato at 6% and dried seaweed making up the rest of a four or five line list. Protein converts to between 35.7% and 39.1% of dry matter.
Fat and starch move more: the fish carton is lowest in fat and highest in estimated carbohydrate, the salmon the reverse. The fish names no species, and the salmon carton's whitefish is unnamed too.
Nutritional analysis
Declared analysis
9%
2%
3%
2.5%
77%
Dry weight
39.1%
8.7%
13%
10.9%
28.3%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
60%
13.2%
18%
8.8%
Pricing & size
- Price per kilo
- £4.02 (RRP)
- Pack
- 18 x 390g Cartons
- A 15kg dog eats (our estimate)
- 575 to 700 g a day, 640 in the middle
- Cost per day, 15kg dog
- £2.57
Far lighter than the rest, so a big dog gets through a good deal more of it in a day.
Budget end of the market for a wet food, though a little dear for what this carton's analysis shows.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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