

Nature's Variety
Nature's Variety Selected Adult Medium / Maxi: Turkey review
A grain free range for bigger dogs that builds every recipe from two or three named animals, never one. Dried protein concentrates sit behind a deboned meat, and nearly every entry, down to kelp at a hundredth of a percent, has its figure printed. All three bags land in our Good band.
Our view
Likely to suit
- Medium, large and giant adults, the frames the kibble is drawn for
- Dogs happier without grain
- Owners who read the panel line by line
- Active adults, with declared protein of 29% or more in every bag
Worth watching
- Mixed species in every bag: turkey with the chicken, tuna with the salmon
- Poultry fat and a poultry, pork and fish hydrolysate throughout, so no bag is bird free or fit for a strict elimination diet
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for medium, large and giant adults. None of the labels prints a calcium figure; check the label's table against your dog's weight, as the waistline settles any disagreement.
Dry
Adult
Medium, Large, Giant
Turkey
The score, in context
- Free Range Chicken 66.1
- Turkey 63.5
- Norwegian Salmon 63.0
All three Good. Typical dry food: Good.
Three solid Good results; the blended species and the three-animal hydrolysed protein are what stop any of them climbing further.
What's in it
- Deboned turkey meat16%
- Dried chicken protein16%As much chicken as fresh turkey.
- Dried peas16%The largest pea share in the range.
- Dried potato11%
- Dried turkey protein9%
- Sweet potato, poultry fat6% each
- Hydrolysed animal proteins (poultry, pork, fish)2.5%Three species in one entry, which keeps the range off a strict elimination plan.
- Beet pulp, pea starch, minerals
- Dried carrot, dried apple0.5%, 0.3%
- Dried seaweed (kelp), dried rosemary0.01% eachKelp for iodine, rosemary to slow the fats turning. Honest seasoning, with a number on it.
Vitamins A, D3 and E with vitamin C, and iron, iodine, copper, manganese, zinc and selenium as sulphates and selenite, all dosed in print.
Dried chicken protein matches the deboned turkey at 16%.
Named ingredients
Against the range
- Protein, declared
- 31%
- Highest; 29% and 30% on the others.
- Hydrolysed protein
- 2.5%
- 4% on the other two.
- Energy
- 361.8 kcal per 100g
- 384 on the other two.
The most protein in the range, with chicken close behind the turkey.
Each recipe opens with a deboned meat at 16%, a fresh weight that is mostly water, and the dried protein concentrates behind it supply the protein that lasts. Every recipe blends two or three named animals, and a hydrolysed protein naming poultry, pork and fish sits in all three. Poultry fat is in every bag.
There is no cereal: dried potato at 11%, dried peas and sweet potato carry the starch. Protein finishes between 31.5% and 33.7% of dry matter. Percentages run almost the full length of each list.
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
31%
16%
3.5%
8%
Dry weight
33.7%
17.4%
3.8%
8.7%
36.4%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
43.5%
46.5%
2.2%
6%
1.7%
Pricing & size
- Price per kilo
- £8.00 (RRP)
- Pack
- 3 Kg, 10 Kg, 12 Kg
- A 15kg dog eats
- 190 g a day
- Cost per day, 15kg dog
- £1.52
Premium end of the market for a dry food, and you pay a little more than the analysis alone would justify.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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