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Naturaw Real Simple – Free Range Chicken

Naturaw

Naturaw Real Simple: Free Range Chicken review

85.4/100Outstanding
RawAdult

Naturaw Real Simple does what the name promises. Three raw recipes, each led by a British bird ground with its bone, each backed by a second animal for depth, and each finished with a modest fraction of butternut squash and broccoli. Every entry carries a printed percentage right down to the seaweed at the tail, and there is no vitamin and mineral premix, because Naturaw sets out to reach its balance from whole foods instead. All three recipes land in our Outstanding band, which in a raw field whose middle sits there too puts them in very good company.

Where to buy: coming soon
Live retailer pricing is coming soon. Once we have prices from UK retailers, the best price, cost per day and where to buy will appear here.

Our view

Likely to suit

You read a label hoping to picture every item on it, and this short list makes that easy.

  • Owners who like to picture what is in the bowl, helped here by a printed percentage against every single entry
  • A dog that is happier off cereal, since butternut squash and broccoli are the only plants doing any filling
  • Dogs being kept away from red meat, in the case of the duck recipe, which pairs duck with whitefish and nothing four legged
  • Households with a big dog or a very small one, the label's guide running from 2kg up to 50kg
  • Owners who prefer to buy in a quantity that fits the freezer, with single packs sold alongside two box sizes

Worth watching

Raw feeding needs freezer space and a steady routine. A few things on the label are worth your eye too.

  • Fish and free range egg run through all three recipes, worth registering for a dog that reacts to either
  • Beef heart, tripe and liver put beef into the chicken and the turkey recipes, leaving the duck as the only one without red meat
  • The freezer is where these packs are stored and the fridge is where they thaw, and raw handling means clean bowls, clean surfaces and washed hands

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
85.4/100Outstanding
Protein and processingOutstanding
Nutritional balanceOutstanding
TransparencyGood
ValueOutstanding

The Details

Dog fit

You read a label hoping to picture every item on it, and this short list makes that easy. Raw feeding needs freezer space and a steady routine. A few things on the label are worth your eye too.

Food type

Raw

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Chicken

The score, in context

Our Outstanding band holds all three recipes, and none of them finishes ahead of the others. Raw is the toughest field on our scoring, and the middle of that category sits in our Outstanding band as well. This reads as a strong food among strong foods. Protein and processing and nutritional balance both come out Outstanding on every recipe.

What's in it

Ingredients, as declared: 41% Organic British Chicken with Bone, 29% Grass Fed British Beef Heart, 10.7% Whole Oily Fish, 9.6% Grass Fed British Beef Liver, 5.35% Butternut Squash, 2% Broccoli, 0.96% Free Range British Egg, 0.32% Sustainably Hand Harvested Organic Scottish Seaweed, 0.32% Wheatgerm Oil (Vitamin E)

Named ingredients

41% Organic British Chicken with Bone, 29% Grass Fed British Beef Heart, 10.7% Whole Oily Fish, 9.6% Grass Fed British Beef Liver, 5.35% Butternut Squash, 2% Broccoli, 0.96% Free Range British Egg, 0.32% Sustainably Hand Harvested Organic Scottish Seaweed, 0.32% Wheatgerm Oil (Vitamin E)

Nutritional additives

No additives panel is published, and this is a stated brand position rather than a gap — the PDP badge reads "nothing artificial", the Original collection page says the food is made "with no additives or preservatives", and the help centre explains the complete recipes get their FEDIAF balance from whole foods. The only vitamin source named is inline in the composition: "Wheatgerm Oil (Vitamin E)".

Ingredient notes

The build is the same three times over. A British bird ground with its bone opens each list, and that bone is where the calcium in a recipe of this kind comes from. A second animal adds depth, and butternut squash with broccoli makes up the only plant matter of any size. Carbohydrate barely registers as a result, converting to no more than 4.9% of dry matter across the range.

Liver does a great deal of quiet work here. Duck liver comes in at 3.3% in the duck recipe and beef liver at 7.3% in the turkey. The chicken recipe leans hardest on offal, with 29% beef heart and 9.6% beef liver. Organ meat is where much of an animal's vitamin and mineral load naturally sits, and that matters more than usual on a label with no added premix.

In place of a dose panel, Naturaw names its sources inline. Hand harvested Scottish seaweed brings iodine and trace minerals, wheatgerm oil is printed with vitamin E beside it, and free range egg adds protein and fat. It is a coherent way to build a complete raw food, and the offal in every recipe is what makes it credible. What you are reading is a philosophy, not a set of figures.

All three labels carry fish, boneless whitefish at 38.4% in the duck recipe and whole oily fish in the other two. In the oily form it is a useful source of omega 3 fats, and at these inclusions it is a proper ingredient rather than a garnish. A dog being kept off fish is not a match for any of these recipes, so settle that before ordering.

The analyses read exactly like meat. Protein converts to between 50.9% and 62.0% of dry matter and fat to between 26.9% and 36.9%, with the chicken recipe the richest of the three thanks to its beef heart. Crude ash sits high enough to show the ground bone is genuinely there, though no calcium figure is printed to put a number against it.

How this variety differs

Organic chicken with bone at 41% leads, and grass fed beef brings heart at 29% with liver at 9.6%, the deepest offal share of the three. It is the richest recipe on the analysis, fat converting to 36.9% of dry matter at 174 kcal per 100g. For a steady dog, measure it with a slightly lighter hand.

Price and value

All three recipes are £5.51 a kilo. They come as 500g packs, sold singly or in boxes of 16 or 30.

For a 15kg adult dog in moderate condition, about 840 kcal a day is the maintenance estimate (110 × bodyweight^0.75). On the duck and the turkey that is around 613 grams a day, or £3.38. The richer chicken recipe reaches the same energy on about 483 grams, or £2.66.

Nutritional analysis

Declared analysis

Energy
174 kcal/100g
Protein

15.98%

Fat

11.57%

Fibre

0.2%

Ash

2.09%

Moisture

68.62%

Dry weight

Protein

50.9%

Fat

36.9%

Fibre

0.6%

Ash

6.7%

Carbs

4.9%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

91.9%

Veg

7.7%

Oils

0.3%

Pricing & size
Pack size
500g pack - £2.85 · Small Box (16 x 500g) - £45.60 · Large Box (30 x 500g) - 1 free - £82.65
Retailer pricing
Coming soon

Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026