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Lovejoys Pure & Simple Wet Adult – Turkey

Lovejoys

Lovejoys Pure & Simple Wet Adult: Turkey review

79.1/100Excellent
WetAdult

Lovejoys' grain free wet shelf puts one named animal at 65% in three of its four tins, and all four sit in our Excellent band. Plant entries come at 1% each, with the fresh weight of the dried sweet potato spelled out. Every additive line carries a figure.

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Our view

Likely to suit

  • Dogs kept off grain, with sweet potato the only starch
  • Single-animal diets. The Chicken, Lamb and Turkey tins each name one animal and nothing else
  • Owners who read additive panels
  • A little joint help, with glucosamine and chondroitin on all four
  • Fish-loving dogs: the Salmon and White Fish tin is two thirds fish

Worth watching

  • White fish with no species in the Salmon and White Fish tin
  • Chondroitin is animal derived, so no tin is strictly single-animal
  • Garlic in the fish tin's herb mix

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
79.1/100Excellent
Protein and processingExcellent
Nutritional balanceExcellent
TransparencyOutstanding
ValueExcellent

The details

Dog fit

Listed for adult dogs of every size. For a strict single-animal trial, note the chondroitin on every label before ordering.

Food type

Wet

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Turkey

The score, in context
  1. Turkey 79.1
  2. Chicken 78.9
  3. Lamb 76.7
  4. Salmon 75.7

All four Excellent. Typical wet food: Excellent.

Detailed labels lift the whole shelf, while a carbohydrate share above the wet average sets the ceiling; Turkey and Chicken read strongest.

What's in it
  • Turkey65%One named animal, with no second meat or fish.
  • Dried sweet potato1%Equal to 4% fresh, as the label spells out. The only starch.
  • Dried carrot, peas, broccoli1% each
  • Minerals
  • Dried parsley, mint, oregano, marjoram, rosemary0.5%
  • Sunflower oil0.1%The added fat, a gentle oil with natural vitamin E.
  • Dried seaweed, yeasts0.05% eachIodine from the seaweed; the yeast brings a prebiotic fibre.
  • Glucosamine, chondroitin0.004%, 0.002%Everyday extras, not a joint programme. Chondroitin is animal derived.
  • Yucca, cranberry and yeast extracts0.002% down to 0.001%

Vitamins A, D3 and E and every trace element carry a figure, with selenium as sodium selenite.

Named ingredients

Turkey (65%), Dried Sweet Potato (1% equivalent to 4% Sweet Potato), Dried Carrot (1%), Dried Peas (1%), Dried Broccoli (1%), Minerals, Dried Mixed Herbs (Parsley, Mint, Oregano, Marjoram, Rosemary) (0.5%), Sunflower Oil (0.1%), Dried Seaweed (0.05%), Yeasts (as a source of Beta-glucans and Prebiotic Mannanoligosaccharide) (0.05%), Glucosamine (0.004%), Chondroitin (0.002%), Yucca Extract (0.002%), Cranberry Extract (0.002%), Yeast Extract (0.001%)
Against the range
Analysis
Matches the Chicken
Line for line, apart from energy.
Energy
136 kcal per 100g
129 in the Chicken.

The strongest reading of the four, on the same base as the Chicken.

Four grain free tins. Three put one named animal at 65% over dried sweet potato, carrot, peas and broccoli at 1% each; the fourth pairs salmon with white fish and keeps only the sweet potato. Sunflower oil, seaweed, yeast, glucosamine and chondroitin follow on every label, and every additive panel is printed in full.

Estimated carbohydrate runs from 19.7% to 20.4% of dry matter, and protein sits in the low to mid thirties.

Nutritional analysis

Declared analysis

Energy
136 kcal/100g
Protein

10%

Fat

9%

Fibre

0.5%

Ash

3%

Moisture

72%

Dry weight

Protein

35.7%

Fat

32.1%

Fibre

1.8%

Ash

10.7%

Carbs

19.7%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

65%

Added water

18.8%

Carbs

10.6%

Veg

2%

Oils

0.1%

Other

3.4%

Pricing & size
Price per kilo
£4.28 (RRP)
Pack
10 x 395g
A 15kg dog eats
395 g a day
Cost per day, 15kg dog
£1.69

Middle of the wet market, and fair value for the quality.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026