

Lovejoys
Lovejoys Pure & Simple Wet Adult: Lamb review
Lovejoys' grain free wet shelf puts one named animal at 65% in three of its four tins, and all four sit in our Excellent band. Plant entries come at 1% each, with the fresh weight of the dried sweet potato spelled out. Every additive line carries a figure.
Affiliate link. As an Amazon Associate, Off the Leash earns from qualifying purchases.
Our view
Likely to suit
- Dogs kept off grain, with sweet potato the only starch
- Single-animal diets. The Chicken, Lamb and Turkey tins each name one animal and nothing else
- Owners who read additive panels
- A little joint help, with glucosamine and chondroitin on all four
- Fish-loving dogs: the Salmon and White Fish tin is two thirds fish
Worth watching
- White fish with no species in the Salmon and White Fish tin
- Chondroitin is animal derived, so no tin is strictly single-animal
- Garlic in the fish tin's herb mix
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for adult dogs of every size. For a strict single-animal trial, note the chondroitin on every label before ordering.
Wet
Adult
Toy, Small, Medium, Large, Giant
Lamb
The score, in context
- Turkey 79.1
- Chicken 78.9
- Lamb 76.7
- Salmon 75.7
All four Excellent. Typical wet food: Excellent.
Detailed labels lift the whole shelf, while a carbohydrate share above the wet average sets the ceiling; Turkey and Chicken read strongest.
What's in it
- Lamb65%The only red meat on the shelf, and the only animal in the tin.
- Dried sweet potato1%Equal to 4% fresh, as the label spells out. The only starch.
- Dried carrot, peas, broccoli1% each
- Minerals
- Dried parsley, mint, oregano, marjoram, rosemary0.5%
- Sunflower oil0.1%The added fat, a gentle oil with natural vitamin E.
- Dried seaweed, yeasts0.05% eachIodine from the seaweed; the yeast brings a prebiotic fibre.
- Glucosamine, chondroitin0.004%, 0.002%Everyday extras, not a joint programme. Chondroitin is animal derived.
- Yucca, cranberry and yeast extracts0.002% down to 0.001%
Vitamins A, D3 and E and every trace element carry a figure, with selenium as sodium selenite.
Named ingredients
Against the range
- Fat, dry matter
- 35.7%
- The fattiest of the four; 29.6% to 32.1% in the rest.
- Protein, dry matter
- 32.1%
- The lowest of the four.
- Energy
- 136 kcal per 100g
- Level with the Turkey.
The single red meat option, sitting just behind the two poultry tins.
Four grain free tins. Three put one named animal at 65% over dried sweet potato, carrot, peas and broccoli at 1% each; the fourth pairs salmon with white fish and keeps only the sweet potato. Sunflower oil, seaweed, yeast, glucosamine and chondroitin follow on every label, and every additive panel is printed in full.
Estimated carbohydrate runs from 19.7% to 20.4% of dry matter, and protein sits in the low to mid thirties.
Nutritional analysis
Declared analysis
9%
10%
0.5%
3%
72%
Dry weight
32.1%
35.7%
1.8%
10.7%
19.7%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
65%
18.8%
10.6%
2%
0.1%
3.4%
Pricing & size
- Price per kilo
- £4.28 (RRP)
- Pack
- 10 x 395g
- A 15kg dog eats
- 395 g a day
- Cost per day, 15kg dog
- £1.69
Middle of the wet market, and fair value for the quality.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
Related dog food guides
Ranked shortlists that include foods like this one.










