Skip to content
Off the Leash
Josera Kids – —

Josera

Josera Kids review

50.6/100Good
DryPuppy

A plain, cereal-based growth kibble for medium and large breed puppies that gets the one big number right: calcium is declared and converts to 1.3% of dry matter. The micronutrient panel is printed dose by dose. Heavy carbohydrate and an unnamed bird keep it in our Good band.

Affiliate link. As an Amazon Associate, Off the Leash earns from qualifying purchases.

Our view

Likely to suit

  • Homes after a short, familiar recipe for straightforward everyday feeding
  • Medium and large breed puppies, with calcium at 1.3% of dry matter inside the range growth is planned around
  • Pups that handle cereal well. Whole grain corn and rice carry the starch
  • Owners who like micronutrients itemised: taurine at 1000 mg/kg and L-carnitine at 250 mg/kg among them
  • A pup whose digestion likes a prebiotic, from ground chicory root

Worth watching

  • Poultry with no bird named, so a pup avoiding chicken or turkey cannot be steered by this list
  • Carbohydrate at an estimated 50.0% of dry matter against 39.0% for a typical puppy kibble, with protein at 27.2%

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
50.6/100Good
Protein and processingAverage
Nutritional balanceAverage
TransparencyGood
ValueGood

The details

Dog fit

Listed for medium and large breed puppies. Feed to the chart on the sack and adjust as growth slows, keeping the declared calcium in mind for a big pup.

Food type

Dry

Life stage

Puppy

Breed size

Medium, Large

Main protein

Poultry

The score, in context
  1. Josera Kids 50.6

All one Good. Typical dry food: Good.

A starchy build, a meat named only by category and adequate rather than generous protein hold it at Good, though what the label does declare it declares properly.

What's in it
  • Poultry protein (dried)Water already gone, so its share survives into the kibble. The bird is not named.
  • Whole grain cornThe backbone of the food, with the rice.
  • Rice
  • Beet fibreGentle and well tolerated.
  • Poultry fat
  • Poultry protein (hydrolysed)Broken down protein, mainly for palatability.
  • Minerals, yeast
  • Ground chicory rootInulin, a prebiotic for useful gut bacteria.
  • Dried New Zealand green-lipped mussel meatA small measure with no dose printed.

Taurine at 1000 mg/kg, L-carnitine at 250 mg/kg and vitamin C at 200 mg/kg, the full run of B vitamins and chelated zinc and copper, each with a figure.

Named ingredients

Poultry protein (dried); whole grain corn; rice; beet fibre; poultry fat; poultry protein (hydrolysed); minerals; yeast; chicory root, ground (natural source of inulin); New Zealand greenlipped mussel meat (Perna canaliculus), dried.
Against the range

Nutritional analysis

Declared analysis

Energy
366.8 kcal/100g
Protein

25%

Fat

12%

Fibre

2.5%

Ash

6.5%

Moisture

8%

Dry weight

Protein

27.2%

Fat

13%

Fibre

2.7%

Ash

7.1%

Carbs

50%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

47.8%

Oils

36.7%

Other

15.5%

Pricing & size
Price per kilo
£2.73 (RRP)
Pack
15kg
A 15kg dog eats (our estimate)
205 to 250 g a day, 225 in the middle
Cost per day, 15kg dog
£0.61

A puppy's ration rises through the early months and settles as growth slows, so go by the chart on the sack.

Budget end of the market for a dry food, though you pay a little more than the analysis alone would justify.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

Related dog food guides

Ranked shortlists that include foods like this one.

All reviews

Featured feeding accessories

All feeding accessories
Beco Steady Bowl

Beco

Steady Bowl

A recycled plastic dog bowl with a wide weighted base that stays where you put it.

£
View on Amazon
Petface Pet Food Scoop

Petface

Pet Food Scoop

A light plastic food scoop that makes measuring kibble a daily habit.

£
View on Amazon
Petface Ceramic Bone Bowl, 15cm

Petface

Ceramic Bone Bowl, 15cm

A 15cm ceramic dog bowl in cream and green, sized for toy and small breeds.

£
View on Amazon
Mason Cash Cane Dog Bowl, 20cm

Mason Cash

Cane Dog Bowl, 20cm

The Derbyshire stoneware classic, a 20cm dog bowl holding 1.6 litres and dishwasher safe.

££
View on Amazon

Reviewed by Off the Leash Editorial

Last updated 28 August 2026