

Josera
Josera Kids review
A plain, cereal-based growth kibble for medium and large breed puppies that gets the one big number right: calcium is declared and converts to 1.3% of dry matter. The micronutrient panel is printed dose by dose. Heavy carbohydrate and an unnamed bird keep it in our Good band.
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Our view
Likely to suit
- Homes after a short, familiar recipe for straightforward everyday feeding
- Medium and large breed puppies, with calcium at 1.3% of dry matter inside the range growth is planned around
- Pups that handle cereal well. Whole grain corn and rice carry the starch
- Owners who like micronutrients itemised: taurine at 1000 mg/kg and L-carnitine at 250 mg/kg among them
- A pup whose digestion likes a prebiotic, from ground chicory root
Worth watching
- Poultry with no bird named, so a pup avoiding chicken or turkey cannot be steered by this list
- Carbohydrate at an estimated 50.0% of dry matter against 39.0% for a typical puppy kibble, with protein at 27.2%
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for medium and large breed puppies. Feed to the chart on the sack and adjust as growth slows, keeping the declared calcium in mind for a big pup.
Dry
Puppy
Medium, Large
Poultry
The score, in context
- Josera Kids 50.6
All one Good. Typical dry food: Good.
A starchy build, a meat named only by category and adequate rather than generous protein hold it at Good, though what the label does declare it declares properly.
What's in it
- Poultry protein (dried)Water already gone, so its share survives into the kibble. The bird is not named.
- Whole grain cornThe backbone of the food, with the rice.
- Rice
- Beet fibreGentle and well tolerated.
- Poultry fat
- Poultry protein (hydrolysed)Broken down protein, mainly for palatability.
- Minerals, yeast
- Ground chicory rootInulin, a prebiotic for useful gut bacteria.
- Dried New Zealand green-lipped mussel meatA small measure with no dose printed.
Taurine at 1000 mg/kg, L-carnitine at 250 mg/kg and vitamin C at 200 mg/kg, the full run of B vitamins and chelated zinc and copper, each with a figure.
Named ingredients
Against the range
Nutritional analysis
Declared analysis
25%
12%
2.5%
6.5%
8%
Dry weight
27.2%
13%
2.7%
7.1%
50%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
47.8%
36.7%
15.5%
Pricing & size
- Price per kilo
- £2.73 (RRP)
- Pack
- 15kg
- A 15kg dog eats (our estimate)
- 205 to 250 g a day, 225 in the middle
- Cost per day, 15kg dog
- £0.61
A puppy's ration rises through the early months and settles as growth slows, so go by the chart on the sack.
Budget end of the market for a dry food, though you pay a little more than the analysis alone would justify.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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