Josera

Josera Active Nature review

Name: Josera Active Nature
Brand: Josera

53.5/100Good

DryAdult

A dense kibble for dogs that work or play hard, with dried poultry protein at 28.0% and dried lamb protein at 9.0% leading. Carbohydrate is on the lower side for a dry food. It sits in our Good band, held back by naming: the same recipe on a more specific label would read very differently.

View on Amazon

Affiliate link. As an Amazon Associate, Off the Leash earns from qualifying purchases.

Our view

Likely to suit

Working and sporting dogs, at 385 kcal per 100g
Owners who would rather feed a smaller bowl of a richer food
Dogs that do well on rice and potato starch
A readable supplement list, L-carnitine and vitamin C dosed in print
Joints under regular load, with green lipped mussel named

Worth watching

Poultry is never named to the bird, so a chicken exclusion diet cannot use it
Two meats in the bag, poultry and lamb
Green lipped mussel is a shellfish

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

53.5/100Good

Protein and processingAverage

Nutritional balanceGood

TransparencyGood

ValueGood

The details

Dog fit

Listed for adults. The label's table is built around activity, so pick the column that matches your dog's day and watch the waistline.

Food type

Dry

Life stage

Adult

Main protein

Poultry

The score, in context

Josera Active Nature 53.5

All one Good. Typical dry food: Good.

The nutrition earns more than the band shows; what holds it at Good is a label that never says which bird the poultry is.

What's in it

Poultry protein, dried28.0%Concentrated meat, water gone before the mixer. The bird is not named.
Rice
Poultry fat
Potato starchA refined binder that holds the kibble together.
Lamb protein, dried9.0%A second meat with its own amino acid and mineral profile.
Beet fibre, pea starch, apple fibreSoluble and insoluble fibre between them.
Poultry protein, hydrolysedFor palatability, with the same unnamed bird.
Minerals, yeast
Herbs, fruits, ground chicory root, carob mealHerbs and fruits are umbrella terms; chicory brings inulin.
New Zealand green lipped mussel, driedA well regarded joint ingredient, in a small amount at the very end.

L-carnitine at 250 mg to help turn fat into usable energy, vitamin C at 200 mg, and zinc and copper as glycine chelates, which are absorbed more readily.

A dog with a diagnosed poultry problem cannot be fed this safely: three entries name poultry without the bird.

Named ingredients

Poultry protein (dried) 28.0 %; rice; poultry fat; potato starch; lamb protein (dried) 9.0 %; beet fibre; pea starch; poultry protein (hydrolysed); apple fibre; minerals; yeast; herbs; fruits; chicory root, ground (natural source of inulin); carob meal; New Zealand greenlipped mussel meat (Perna canaliculus), dried.

Against the range

One energy-forward adult kibble: dried poultry and lamb protein over rice and potato starch, with L-carnitine and green lipped mussel at the end.

Nutritional analysis

Declared analysis

Energy

385.4 kcal/100g

Protein

28%

Fat

16%

Fibre

Ash

7.8%

Dry weight

Protein

30.4%

Fat

17.4%

Fibre

2.2%

Ash

8.5%

Carbs

41.5%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

54.3%

Oils

28%

Other

17.7%

Pricing & size