Josera

Josera Festival review

Name: Josera Festival
Brand: Josera

50.9/100Good

DryAdult

Josera's palatability recipe, built for the dog who inspects a bowl before committing to it, and it lands in our Good band. Dried poultry liver and dried salmon at 6.0% do the persuading. Hemoglobin powder is an unusual sight this far up a mainstream label.

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Our view

Likely to suit

Fussy eaters for whom dinner is a nightly negotiation
Active adults, at 382 kcal per 100g
Dogs that want a little less starch, at 43.9% of dry matter against the typical 46.2%
Large dogs. The feeding guide runs up to 80kg
Dogs with no quarrel with corn or rice

Worth watching

Poultry protein, fat and liver with no bird ever named
Salmon and green-lipped mussel, for a dog kept off fish or shellfish
No calcium figure, so a food for grown dogs, not growing ones

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

50.9/100Good

Protein and processingAverage

Nutritional balanceGood

TransparencyAverage

ValueGood

The details

Dog fit

Listed for adult dogs. The label's table is written for the less active dog, so let body condition decide the portion.

Food type

Dry

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Poultry

The score, in context

Josera Festival 50.9

All one Good. Typical dry food: Good.

Carbohydrate below the norm and respectable protein would lift it, but no poultry entry names its bird, and that holds it back.

What's in it

Poultry protein (dried)Dried before mixing, so it still heads the list once baked. The bird is not named.
Whole grain corn, riceCorn's high place makes the plant side look busier than it is.
Poultry fat, beet fibre
Salmon (dried)6.0%Marine oils and a smell dogs respond to.
Potato starchA binder.
Poultry protein (hydrolysed)Broken into small savoury fragments, as much palatant as protein.
Minerals, poultry liver (dried), yeastLiver is nutrient dense and famously hard for a dog to walk past.
Hemoglobin powderThe iron-carrying protein from blood, dried. Highly digestible and nothing to be wary of; it just appears on very few labels.
Chicory root, groundInulin for the bacteria further down.
Green-lipped mussel meat, driedA small helping of the shellfish known for omega 3.

A full panel dosed in print, with zinc and copper as glycine chelates at 160 mg/kg and 20 mg/kg, absorbed more easily than plain salts.

Moisture is not declared, so our dry matter figures assume 8%.

Named ingredients

Poultry protein (dried); whole grain corn; rice; poultry fat; beet fibre; salmon (dried) 6.0 %; potato starch; poultry protein (hydrolysed); minerals; poultry liver (dried); yeast; hemoglobin powder; chicory root, ground (natural source of inulin); New Zealand greenlipped mussel meat (Perna canaliculus), dried.

Against the range

Nutritional analysis

Declared analysis

Energy

381.9 kcal/100g

Protein

26%

Fat

16%

Fibre

Ash

6.5%

Dry weight

Protein

28.3%

Fat

17.4%

Fibre

3.3%

Ash

7.1%

Carbs

43.9%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

70.9%

Oils

Other

23.1%

Pricing & size