

Josera
Josera Balance review
An everyday kibble for dogs whose activity has dropped and whose waistline has not, landing in our Average band. Fat is held at 8.7% of dry matter and L-carnitine is dosed alongside it, so the recipe reads as one written to hold a weight steady. Corn is the biggest thing in the bowl and no bird is ever named.
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Our view
Likely to suit
- Owners watching a waistline: fat at 8.7% of dry matter, L-carnitine at 300 mg/kg
- Less active adults and older dogs, the pair the feeding guide is written around
- Big dogs, as the guide runs to 80kg
- A heart-minded extra printed on the bag, taurine at 1000 mg/kg
- Dogs that get on well with corn and rice
Worth watching
- Poultry with no bird named, so a dog with a problem species cannot be cleared
- Carbohydrate at 60.0% of dry matter against 46.2% typical
- Dried green-lipped mussel, a shellfish
- Thin fuel for a working dog, which will need bigger portions
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for less active adults and seniors. There is no calcium figure, so it is not a food for a growing puppy; for an adult, measure the bowl and let the waistline set the amount.
Dry
Adult, Senior
Poultry
The score, in context
- Josera Balance 40.5
All one Average. Typical dry food: Good.
The Average band is about naming and starch more than nutrition; fed to the dog it is written for, it is a perfectly workable everyday food.
What's in it
- Whole grain cornBran and germ come along, but it is still the biggest thing in the bowl.
- Poultry protein (dried)Concentrated, with no bird named.
- Rice
- Beet fibre
- Poultry protein (hydrolysed)Easily absorbed and savoury.
- Poultry fatThe only added fat.
- Minerals
- Chicory root (ground)Inulin for the friendly gut bacteria.
- Green-lipped mussel meat (dried)Last on the list, so a small helping of a shellfish known for its omega 3s.
L-carnitine at 300 mg/kg and taurine at 1000 mg/kg, a full B vitamin set, and zinc and copper as glycine chelates, the better-absorbed form.
Moisture is not declared, so the dry matter figures assume 8% and the carbohydrate estimate may run high.
Named ingredients
Against the range
One lower-fat recipe for less active adults and seniors. Whole grain corn leads, dried poultry protein follows with a hydrolysed version further down, and rice, beet fibre and chicory root fill out the plant side. Poultry fat is the only added fat, and dried green-lipped mussel closes the list. Moisture is not declared, so dry matter figures assume 8%.
Nutritional analysis
Declared analysis
20%
8%
3%
5.8%
Dry weight
21.7%
8.7%
3.3%
6.3%
60%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
47.8%
36.7%
15.5%
Pricing & size
- Price per kilo
- £3.20 (RRP)
- Pack
- 15kg
- A 15kg dog eats (our estimate)
- 135 g a day
- Cost per day, 15kg dog
- £0.43
The label's table is written for the less active dog; a busier one will eat more.
Budget end of the market for a dry food, with the price running a little ahead of what the analysis shows.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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