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James Wellbeloved Adult Small Breed Dry – Fish & Rice

James Wellbeloved

James Wellbeloved Adult Small Breed Dry: Fish & Rice review

46.8/100Average
DryAdult

James Wellbeloved's rice and oat kibble, shrunk to a size a small mouth can manage. A dried meat makes up about a quarter of each bag, and the list is short enough to read to the end. The lamb is built differently, with no poultry on it. Chicken, lamb and turkey make our Good band; the fish sits a step below in Average.

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Our view

Likely to suit

  • Small and toy breeds, with a kibble made to their scale
  • Owners who read the list first: a named dried meat opens every bag
  • Cereal-friendly dogs, with naked oats, barley and two rices carrying the starch
  • Poultry-free homes, in the lamb
  • Fussier small dogs. Meat gravy and vegetarian stock work on flavour

Worth watching

  • Fish oil on every list, so none is fish free
  • Poultry fat on the chicken, fish and turkey never names its bird
  • No glucosamine or chondroitin on any label, if joint support is what you came for
  • Cereal outweighs meat in each bag

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
46.8/100Average
Protein and processingAverage
Nutritional balanceAverage
TransparencyExcellent
ValueAverage

The details

Dog fit

Listed for small-breed adults. Feed from the label's small-dog figures, around 145 to 160 grams a day for a 10kg dog, and adjust by condition.

Food type

Dry

Life stage

Adult

Breed size

Small

Main protein

Fish

The score, in context
  1. Turkey 58.1
  2. Lamb 57.9
  3. Chicken 56.0
  4. Fish 46.8

Four recipes across Good and Average. Typical dry food: Good.

Chicken, lamb and turkey sit close enough that the meat should decide it; cereal outweighing meat is what stops the range going higher.

What's in it
  • Dried fish protein24%The named meat is entirely marine.
  • BarleyLeads the cereals here.
  • Brown rice, white rice13% each
  • Naked oats
  • Poultry fatUnnamed bird, so not poultry free.
  • Whole linseed3.8%
  • Fish stock, fish oil
  • Dried peas, chicory pulp, pea proteinPea protein lifts the protein figure from a plant.
  • Alfalfa, tomato pomace, minerals, seaweed, carrots, vegetarian stock0.5% seaweed
  • Chicory extract, yucca extract0.1%, 0.02%

Vitamins A, D3 and E with copper, iron and manganese, and zinc as a glycine chelate.

Named ingredients

Dried fish protein (24%), barley*, brown rice* (13%), white rice* (13%), naked oats*, poultry fat*, whole linseed* (3.8%), fish stock, fish oil, dried peas*, chicory pulp*, pea protein, alfalfa meal*, tomato pomace*, minerals, seaweed* (0.5%), dried carrots*, dried vegetarian stock, chicory extract* (0.1%), yucca extract* (0.02%). *Natural ingredient.
Against the range
Meat
Dried fish protein 24%
26.5% on the chicken and turkey.
Band
Average
Good on the other three.
Plant protein
Peas and pea protein
Not on the chicken or turkey.
Bag sizes
7.5kg only
1.5kg, 4.5kg and 7.5kg on the rest.

The fish option, a step behind the other three on our scoring.

Each bag opens with a dried meat at around a quarter of the recipe, then a run of rice, oats and barley, so cereal fills more of each bag than meat. Sugar beet pulp, alfalfa and tomato pomace handle fibre, chicory extract adds inulin, and seaweed covers iodine. Fish oil is on all four lists.

Chicken, fish and turkey share one pattern with the meat swapped and poultry fat behind it. The lamb is written differently: lamb meal and white rice lead, and lamb fat with sunflower oil takes the place of poultry fat. No label prints glucosamine or chondroitin.

Nutritional analysis

Declared analysis

Energy
364 kcal/100g
Protein

25%

Fat

13.3%

Fibre

2.9%

Ash

8.5%

Dry weight

Protein

27.2%

Fat

14.5%

Fibre

3.2%

Ash

9.2%

Carbs

45.9%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

24%

Added water

5.1%

Carbs

59.3%

Veg

2.1%

Oils

5.5%

Other

3.9%

Pricing & size
Price per kilo
£5.40 (RRP)
Pack
7.5kg
A 15kg dog eats (our estimate)
205 to 255 g a day, 230 in the middle
Cost per day, 15kg dog
£1.24

Middle of the market for a dry food, and you pay more than the analysis alone would justify.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026