

Feelwell's
Feelwell's Feelwells Gourmet Wet Dog Food: Venison & Potato review
Flavour
Two trays with one of the shortest lists on the wet shelf, both in our Excellent band. Freshly prepared lamb at 94% or venison at 95%, one plant, an oil and minerals, and that is the recipe. Nutritional balance and transparency read Outstanding on both.
Our view
Likely to suit
- Elimination diets, with one animal and one plant per tray
- Owners who check every ingredient: there are four to read
- Dogs trying venison, which very few British foods put in a tray
- Toy and small dogs, as a 150g tray matches a small appetite
- Older dogs with tired teeth
Worth watching
- Vegetable oil with no plant named, the one loose term on a precise label
- No fish oil in either tray, if you want marine omega 3s
- Small trays, so a big dog needs several at a meal
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Both are listed for adults and seniors of every size, and the lamb for puppies too. Count the trays your dog needs a day before ordering, since each holds 150g.
Wet
Adult, Senior
Toy, Small, Medium, Large, Giant
Venison
The score, in context
- Lamb 78.4
- Venison 74.0
All two Excellent. Typical wet food: Excellent.
An animal share in the mid nineties and a fully dosed panel lift both trays, and the lamb sits a shade ahead, so the choice comes down to which meat suits your dog.
What's in it
- Freshly prepared venison95%Novel for most British dogs.
- Potato4.1%
- Vegetable oilThe one general term on the label.
- Minerals
The same fully dosed panel as the lamb, cassia gum included as the thickener.
Ash reads 15.0% of dry matter, which usually points to more mineral and bone in the meat.
Named ingredients
Against the range
- Meat
- Venison 95%
- Lamb 94% in the other tray
- Fat, dry matter
- 27.5%
- 31.6% on the lamb
- Ash, dry matter
- 15.0%
- 10.5% on the lamb
The leaner tray, and the one to try when a dog needs a meat it has not met before.
Four entries on each label: one freshly prepared meat in the mid nineties, one plant carrier at 4.1%, a vegetable oil and minerals. The meat and the plant change between the two trays; the added panel, dosed line by line, is the same on both. Neither tray declares its calories or its calcium, so the energy figures are our estimates.
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
9%
5.5%
0.7%
3%
80%
Dry weight
45%
27.5%
3.5%
15%
9%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
95%
0.5%
4.1%
0.2%
0.1%
Pricing & size
- Price per kilo
- £11.93 (RRP)
- Pack
- 12 x 150g Trays, 22 x 150g Trays
- A 15kg dog eats
- 800 to 1000 g a day, 900 in the middle
- Cost per day, 15kg dog
- £10.74
At 150g a tray, a 15kg adult gets through about six a day.
Premium end of the wet market, and fair value for the quality.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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