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Feelwells Gourmet Wet Dog Food – Venison & Potato

Feelwell's

Feelwell's Feelwells Gourmet Wet Dog Food: Venison & Potato review

74/100Excellent
WetAdultSenior

Two trays with one of the shortest lists on the wet shelf, both in our Excellent band. Freshly prepared lamb at 94% or venison at 95%, one plant, an oil and minerals, and that is the recipe. Nutritional balance and transparency read Outstanding on both.

Where to buy: coming soon
Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

  • Elimination diets, with one animal and one plant per tray
  • Owners who check every ingredient: there are four to read
  • Dogs trying venison, which very few British foods put in a tray
  • Toy and small dogs, as a 150g tray matches a small appetite
  • Older dogs with tired teeth

Worth watching

  • Vegetable oil with no plant named, the one loose term on a precise label
  • No fish oil in either tray, if you want marine omega 3s
  • Small trays, so a big dog needs several at a meal

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
74/100Excellent
Protein and processingExcellent
Nutritional balanceOutstanding
TransparencyOutstanding
ValueExcellent

The details

Dog fit

Both are listed for adults and seniors of every size, and the lamb for puppies too. Count the trays your dog needs a day before ordering, since each holds 150g.

Food type

Wet

Life stage

Adult, Senior

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Venison

The score, in context
  1. Lamb 78.4
  2. Venison 74.0

All two Excellent. Typical wet food: Excellent.

An animal share in the mid nineties and a fully dosed panel lift both trays, and the lamb sits a shade ahead, so the choice comes down to which meat suits your dog.

What's in it
  • Freshly prepared venison95%Novel for most British dogs.
  • Potato4.1%
  • Vegetable oilThe one general term on the label.
  • Minerals

The same fully dosed panel as the lamb, cassia gum included as the thickener.

Ash reads 15.0% of dry matter, which usually points to more mineral and bone in the meat.

Named ingredients

Freshly Prepared Venison 95%, Potato 4.1%, Vegetable Oil, Minerals
Against the range
Meat
Venison 95%
Lamb 94% in the other tray
Fat, dry matter
27.5%
31.6% on the lamb
Ash, dry matter
15.0%
10.5% on the lamb

The leaner tray, and the one to try when a dog needs a meat it has not met before.

Four entries on each label: one freshly prepared meat in the mid nineties, one plant carrier at 4.1%, a vegetable oil and minerals. The meat and the plant change between the two trays; the added panel, dosed line by line, is the same on both. Neither tray declares its calories or its calcium, so the energy figures are our estimates.

Nutritional analysis

Declared analysis

Energy
84.5 kcal/100g

Estimated using Modified Atwater factors*

Protein

9%

Fat

5.5%

Fibre

0.7%

Ash

3%

Moisture

80%

Dry weight

Protein

45%

Fat

27.5%

Fibre

3.5%

Ash

15%

Carbs

9%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

95%

Added water

0.5%

Carbs

4.1%

Oils

0.2%

Other

0.1%

Pricing & size
Price per kilo
£11.93 (RRP)
Pack
12 x 150g Trays, 22 x 150g Trays
A 15kg dog eats
800 to 1000 g a day, 900 in the middle
Cost per day, 15kg dog
£10.74

At 150g a tray, a 15kg adult gets through about six a day.

Premium end of the wet market, and fair value for the quality.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026