

Earls
Earls Meaty Selection Trays: With Beef, Chicken & Carrots review
Flavour
Four everyday tray dinners, three in our Average band and the lamb and kidney tray a step up in Good. The analysis is leaner and less starchy than the labelling suggests. What holds the range back is how little of the 48% meat and animal derivatives each tray names, and there is nothing troubling in the tray itself.
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Our view
Likely to suit
- Houses with several hungry dogs on wet food
- Adults of any size, toy to giant, on the same tray
- Some named meat: beef and chicken at 15% each on one tray, lamb at 18% with kidney at 10% on another
- Grain-free feeding. No cereal is named on any of the four
- Big eaters, as a generous serving of these light trays still looks like a sensible meal
- A dog that likes poultry next to one that prefers red meat
Worth watching
- Only part of the meat and animal derivatives is named, so none of the four can carry an elimination diet
- Vegetables declared as a group, with only the carrots or peas given a figure
- Unnamed antioxidants on three of the four lists
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for adult dogs of every size. Portions are large because the trays are light, so weigh the first few meals against your dog's waistline.
Wet
Adult
Toy, Small, Medium, Large, Giant
Beef
The score, in context
- With Lamb 53.0
- With Beef 48.6
- With Chicken 43.9
- With Turkey 42.8
Four recipes across Good and Average. Typical wet food: Excellent.
The lamb and kidney tray pulls ahead of the other three, and the gap to a typical wet food comes almost entirely from what the label leaves unnamed.
What's in it
- Meat and animal derivatives48%A legal catch-all for meat and carcass material; only part of it is named.
- Beef15%Named inside the 48%.
- Chicken15%Also inside the 48%.
- Vegetables (carrots)4%Declared as a group, carrots the only one named.
- Minerals
- AntioxidantsNot named.
Vitamins A, D3 and E with zinc, manganese and iodine, each with a dose, the same panel as every tray in the range.
Named ingredients
Against the range
- Named meat
- Beef 15%, chicken 15%
- Lamb 18% with kidney 10% names the most; turkey 8% with game 6% the least.
- Protein, dry matter
- 47.1%
- Matched by the chicken tray; 40.0% on lamb and turkey.
- Carbohydrate, dry matter
- 10.5% (estimate)
- 20.0% on lamb and turkey.
- Calories
- 77 kcal per 100g, declared
- 84 kcal estimated on lamb and turkey.
The most itemised label in the range, with joint best analysis.
Every tray opens on meat and animal derivatives at 48%, a legal catch-all, with part of that total named on each label. Vegetables come next at 4%, then minerals. No cereal is named on any of the four lists.
The added vitamin and mineral panel is identical across the range, every entry dosed. Three lists end with antioxidants that are not named. What varies is the named meat inside the 48% and the analysis: the beef and chicken trays read 47.1% protein in dry matter, the lamb and turkey trays 40.0%.
Nutritional analysis
Declared analysis
8%
5%
0.2%
2%
83%
Dry weight
47.1%
29.4%
1.2%
11.8%
10.5%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
48%
31.2%
11.6%
9.2%
Pricing & size
- Price per kilo
- £1.61 (RRP)
- Pack
- 12 x 150 g tray carton
- A 15kg dog eats (our estimate)
- 810 to 990 g a day, 900 in the middle
- Cost per day, 15kg dog
- £1.45
Around 900 grams a day for a 15kg adult, because wet food holds so few calories per gram.
Budget end of the wet market, though the analysis does not quite match what you pay.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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