Earls

Earls Complete review

Name: Earls Complete
Brand: Earls

29.4/100Poor

DryAdult

A plain maize based complete food for grown dogs, and it sits in our Poor band. Most of the label is written in category terms, so you cannot see what the meat and fats actually are. The vitamin and mineral panel is the exception, printed in full with a figure against every entry.

Where to buy: coming soon

Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

A straightforward bag with no story attached
Adult dogs with settled, unfussy digestion that have never needed a specialist list
Owners who like the vitamin and mineral dosing printed out, eight entries down to selenium
Any size of dog. The feeding label runs from toy to giant
A small 3kg bag to carry home

Worth watching

Only 4% beef named inside the 24% meat and animal derivatives, so the food cannot support an exclusion trial
Various sugars on the list, unusual for a dry food
Ash at 10.3% of dry matter, on the high side for a kibble
No declared moisture. The dry matter figures assume 8%

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

29.4/100Poor

Protein and processingPoor

Nutritional balancePoor

TransparencyExcellent

ValuePoor

The details

Dog fit

Listed for adult dogs of every size. If your dog carries a little extra weight, weigh the declared sugars before you order.

Food type

Dry

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Beef

The score, in context

Earls Complete 29.4

All one Poor. Typical dry food: Good.

Transparency is the one pillar that reads well here; the category headings on the ingredient list pull everything else down.

What's in it

Cereals, including wholegrain maize40%The maize is named and dosed, but cereals means other grains can sit beside it unlisted.
Meat and animal derivatives, including beef24%Only 4% is pinned to beef. The rest could be good material or very ordinary, and the label does not say which.
Oils and fatsSource not named.
Various sugarsThere to make the bowl more appealing.
Minerals, derivatives of vegetable origin
Vegetables (dried peas)1.25%A little fibre and plant nutrition.
Seeds (linseeds)0.06%A token amount of plant omega 3.
Hydrolysed yeast and chicory extracts0.003%The prebiotic gesture. Chicory carries inulin.

Every vitamin and mineral is dosed in print, from vitamin A at 14475 IU to selenium as sodium selenite, the commoner and less readily absorbed form.

Various sugars are declared, which matters most if your dog is carrying extra weight.

Named ingredients

Cereals (40% Wholegrain Maize), Meat and Animal Derivatives 24% (Including 4% Beef), Oils and Fats, Various Sugars, Minerals, Derivatives of Vegetable Origin, Vegetables (1.25% Dried Peas), Seeds (Linseeds 0.06%), Hydrolysed Yeast and Chicory Extracts (0.003%)

Against the range

One recipe, built on wholegrain maize at 40% with meat and animal derivatives at 24%, of which 4% is beef. Moisture is not declared, so the dry matter figures rest on an assumed 8%.

Nutritional analysis

Declared analysis

Energy

332 kcal/100g

Protein

22%

Fat

Fibre

Ash

9.5%

Dry weight

Protein

23.9%

Fat

7.6%

Fibre

2.2%

Ash

10.3%

Carbs

56%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

24%

Carbs

56.1%

Veg

2.4%

Oils

11.4%

Other

6.1%

Pricing & size