

Ci Foods
Ci Foods Ci In the Pink: Salmon & Potato review
Ci In the Pink is a salmon and potato recipe with one of the shortest ingredient lists you will find on a complete dry food. Salmon, potato, oats, maize, beet pulp, minerals and vitamins, and that is the lot. Both the standard and Small Bite versions keep every animal ingredient salmon, and both earn a place in our Good band.
Our view
Likely to suit
You will not need a magnifying glass or a glossary to read this label.
- Dogs held to one animal protein, since neither label carries any creature but salmon
- Dogs that struggle with chicken or other common meats, because none of them appear anywhere in the recipe
- Owners who distrust long ingredient lists, with seven entries covering the whole label
- Small breeds, who get their own Small Bite version of the same short recipe
Worth watching
Two things are worth weighing before you decide.
- Oats and maize are both on the short list here, and that rules out any grain-free claim
- There are no extras here, no joint pack, prebiotics or botanicals, so anything beyond the basics has to come from elsewhere in the routine
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe Details
Dog fit
You will not need a magnifying glass or a glossary to read this label. Two things are worth weighing before you decide.
Dry
Adult
Medium, Large
Salmon
The score, in context
Both versions of In the Pink read Good on our scale, and for context the typical adult dry food finishes level with them. The recipe wins its place through clarity: a big printed salmon share, a fully declared split and nothing hiding behind vague terms, with transparency reading Outstanding on both bags.
What's in it
Ingredients, as declared: Salmon 41% (Including Freshly Prepared Salmon 23%, Dried Salmon 13%, Salmon Oil 3% & Salmon Gravy 2%), Potato (24%), Oats, Maize (13%), Beet Pulp (4%), Minerals, Vitamins
Named ingredients
Nutritional additives
Nutritional Additives (natural) per Kg — Vitamins: Vitamin A 14,400 IU, Vitamin D3 1,925 IU, Vitamin E 95 IU Trace Elements: Iron (Iron (II) Sulphate Monohydrate) 50mg, Zinc (Zinc Sulphate Monohydrate) 50 mg, Manganese (Manganous Sulphate Monohydrate) 35 mg, Iodine (Calcium Iodate Anhydrous) 1 mg
Ingredient notes
Salmon is declared at 41% in the standard version and 44% in the Small Bite, with the workings shown in both cases: 23% freshly prepared salmon, 13% dried salmon, then salmon oil and gravy. The dried share matters, because it delivers its protein in concentrated form while the fresh share mostly brings flavour and water.
Potato at 24% carries most of the starch with oats and maize at 13% in support. Estimated carbohydrate converts to 53.7% of dry matter in the standard version, a little above the 46.2% typical of adult dry food. Energy sits at 357 kcal/100g, which happens to be exactly the typical figure for the category.
What is not on the label is the story here: no unnamed meat, no derivative catch-alls and no botanical parade. A list this short leaves nowhere for a vague ingredient to hide, which is precisely its appeal for a dog on a restricted diet.
Salmon oil earns the range its name, supplying the marine omega 3s that skin and coat condition lean on. The Small Bite version doubles it to 6%, making it the slightly richer of the two.
How this variety differs
Salmon at 41% with salmon oil at 3% and fat at 10%, in a kibble cut for medium and large mouths. The sensible default for most dogs.
Price and value
The standard version comes out at £3.50 a kilo and the Small Bite at £3.67, each sold as a 2kg trial bag, a 12kg sack and bundles of four 2kg bags.
Either way, a 15kg adult dog in moderate condition needs about 235 grams a day, between £0.82 and £0.86 depending on version, using the standard estimate of roughly 840 kcal a day (110 × bodyweight^0.75).
Nutritional analysis
Declared analysis
22%
10%
3%
7.5%
8%
Dry weight
23.9%
10.9%
3.3%
8.2%
53.7%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
38%
3%
52.7%
6.3%
Pricing & size
- Pack size
- 2kg Trial Bag - £13.99 · 4 x 2kg (same variety) - £32.99 · 4 x 2kg (mixed varieties) - £32.99 · 12kg Sack - £41.99
- Retailer pricing
- Coming soon
Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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